Shulou(Shulou.com)11/24 Report--

On October 19, the Engage2023 sales and easy-to-use meeting was held in Shanghai. After a lapse of two years, with the theme of "believing in the New Future", the conference worked with nearly 500 CEO, CIO, business leaders and representatives of many ecological partners from top 500 enterprises, world-renowned foreign-funded enterprises in China, Chinese outstanding overseas enterprises, industry leaders, and representatives of many ecological partners to explore the trend and path of technological innovation to enable enterprises to develop towards "surplus" based on "trust" in the new environment. At the same time, the conference also launched a new easy-to-sell user experience platform "NEOUI" and the sharing of innovative achievements in the field of product technology in the past two years, leading the development of a new generation of CRM in China with stronger, easier to use and more reliable products.

[letter]

Jointly build the source power of industrial development under the new environment

Since the reform and opening up, China's economy has developed rapidly. In the past few decades, Chinese enterprises have mainly adopted a product-driven business philosophy, growing rapidly through extensive and horse-racing enclosures, enjoying the economic benefits brought by demographic dividends and Internet traffic. However, with the gradual disappearance of the demographic dividend and the peak of Internet traffic, as well as the rapid development of the digital economy during the epidemic, fundamental changes have taken place in the macro-economy.

In this case, many enterprises have realized that it is no longer feasible to rely solely on the extensive management model of dividend economy in the past, and enterprises need to pay more attention to lean management, replacing horse racing enclosure with intensive cultivation, and through digital transformation, improve business quality, reduce operating costs, and then enhance the profitability of enterprises and achieve the positive development of profits and cash flow. This is the core concern of enterprises to promote digital transformation.

Enterprise digitization starts from the digitization of customers, that is, the digitization of the whole process of interaction between enterprises and customers, including connecting customers, insight into customers, operating customers, serving customers and so on. In this whole process of interacting with customers, software has become not only a tool, but also the existence of business philosophy. Shi Yanze, founder and CEO of easy sales, said, "SaaS software with high professional quality and integration of Internet technology is a necessity for enterprise transformation in the digital age, but at the same time, the development of the SaaS software industry lies in the compound interest of time and cycle, and needs to establish a deep relationship with customers, which is based on trust, win-win and sustained growth. The sustainable development of SaaS industry requires SaaS manufacturers to adhere to the customer-centered, professional and reliable original intention, adhere to long-term doctrine and customers to work hand in hand to promote the development of China's SaaS industry. "

Shi Yanze, founder and CEO of sales Yi

[new]

The new generation of CRM is a necessity for enterprise customers to digitize.

The new generation of CRM, supported by SaaS, was born in the cloud, through the integration of mobile, social, AI, big data, Internet of things and other new Internet technologies, to create a digital operation platform for enterprise front-end customers, supporting enterprises to achieve "human online", "process online" and "data intelligence", so as to enhance customer satisfaction and loyalty, and achieve business growth and value enhancement.

As a leading brand of the new generation of CRM in China, Sale Yi has also been ploughing deeply in the past 12 years, and is committed to digitizing and intelligentizing the full link of the interaction between enterprises and customers through the new generation of CRM, forming a customer-centered organization and achieving sustainable growth in performance. Sales easy CRM has become the first choice for more head enterprises. Sinochem Information, Haikangwei TV, Lenovo, Shen Drum Group, Hyunda, Eaton, Johnson, Schneider Electric, Liugong International, Jinjiang Hotel, Huaxi Biology, Huadaji represent many large state-owned enterprises, top 500 domestic and foreign enterprises, foreign-funded enterprises and industry leading enterprises in China are becoming an important part of the sales easy customer group.

Hainengda CIO, a leading global private network communications enterprise, said in a speech at the conference that the successful landing of the CRM restructuring project confirms that the products and services of the new generation of CRM on behalf of the brand are more reliable and stronger, and inject confidence into the comprehensive application of domestic software for Haineng in the future.

Not only that, as the representative of the new generation of CRM, in recent years, through an in-depth understanding of the complex business at the front end of the enterprise and the continuous improvement of product capabilities, the Chinese CRM brand has become the only Chinese CRM brand that has been selected into the Gartner SFA Magic Quadrant for seven consecutive years, meeting the "both necessary and necessary" needs of digital systems in the current development environment of enterprises:

● should have strong and flexible platform capabilities, rich end-to-end applications, professional consulting and delivery capabilities.

● also needs excellent mobile performance and user experience, local technological innovation, including SCRM + Mini Program, as well as data intelligence and user experience brought about by AI.

● also has the cost advantage of being "far ahead".

These demands always drive the development of product capabilities that are easy to sell to "stronger", "easier to use", "more innovative" and "more reliable".

▶ is more powerful.

Whether it is the powerful PaaS platform ability to meet the complex and ever-changing business needs of large enterprises, or the customer data platform lays the foundation for intelligence, or embedded BI makes analysis and decision-making more agile and collaborative, sales are easy to keep up with the development of science and technology, meet customers' diverse and complex business needs, update and upgrade product capabilities in time, and support enterprises to move towards digitalization faster and more steadily.

▶ is easier to use

Not only the product ability, the sales easy in the product experience through continuous iteration and development, now the sales easy CRM is more convenient to use. At this Engage2023 conference, Sale Yi newly released "NEOUI", a front-end platform for multiple user roles, hoping to make the products more in line with industry characteristics and user scenarios through front-end interactive experience, performance improvement, and flexible customization capabilities.

At the same time, the "better use" of easy CRM lies in the deep integration of enterprise micro, nail, Flying book and other mobile platforms, so as to improve the coordination efficiency within the enterprise; and by making use of the upstream and downstream connection ability of enterprise micro, and the link ability of the same micro, to help enterprises more efficiently empower dealers and serve customers more efficiently.

Sales easy CTO Liu Zhiqiang

▶ is more innovative

With the continuous deepening of the intelligent business era, sales are easy to continue to increase the code on AI technology. Through the integration of CRM + generative AI, a new "NEOAI" is created, focusing on the three major application scenarios of sales + AI, BI+AI, and customer service + AI, helping sales to improve business development capabilities, business managers to improve business decision-making capabilities, and greatly improve communication efficiency for customer departments.

▶ is more reliable

Product stability, data security and data compliance are the basis of large-scale enterprise selection. With the development of easy CRM in recent years, the stability of products has been continuously improved to 99.9%, and the safety unavailability time is less than 8.76 hours, which is in line with the level of international manufacturers.

[surplus]

Build an ecology and join hands with customers to make a profit step by step

The essence of SaaS is service, which requires not only reliable products and services, but also enterprise business process management system construction and software service capabilities, including business process consulting, business system construction, software delivery and industry best practices, coupled with continuous customer successful service, only in this way can SaaS software really "take root" in the enterprise and bring real value delivery for the enterprise.

In order to better achieve value delivery for customers, in recent years, Sale Yi also attaches great importance to working with partners to build an omni-directional ecosystem. Through close cooperation with outstanding partners in various industries, sales are easy to combine their own technology with industry best practices to provide more comprehensive and flexible solutions to help enterprises quickly improve their business level and optimize operational efficiency.

In this process, Sale Yi cooperates with NTT Data to create an end-to-end customer data integration platform to provide customers with comprehensive, efficient and secure digital solutions, while cooperation with Ernst & Young combines consulting and digital capabilities to help enterprises better achieve strategic transformation. Cooperation with Tencent iPaaS to integrate social media and real-time data into CRM systems to provide enterprises with more comprehensive customer insight.

Sales easy to look forward to through the ecological layout, in their own sustainable development at the same time, work together to accurately lock high-quality customers and high-quality orders for enterprises, and at the same time help enterprises to achieve efficient process transfer, and help enterprises to build a high-satisfaction customer experience, and finally bring good profits and cash flow for enterprises, promote the development of enterprises to "surplus", and win the first opportunity in the future. Among them, the new generation of CRM, which runs through the whole life cycle management of customers, such as marketing, sales and service, has become a necessity for enterprises to improve customer satisfaction, optimize operational efficiency and maintain sustainable growth.

In the search for their own, customers and partners to "win" and "surplus" on the road, sales Yi also continues to participate in public welfare, committed to using technology to light the light of hope, for love covered with science and technology armor. " The Youth Program has subsidized children in poor mountain areas for seven years in a row. " Decibel Project works with Love decibel, a public welfare organization focused on relief and services for hearing impaired groups, to realize online connections between donors, hearing impaired groups, hospitals and suppliers, as well as full automation of business processes through digital means. greatly improve the service efficiency of love decibels and the compliance and transparency of charity data, and transfer warmth to families in need more quickly. Let hearing-impaired children hear the voice of love in time and win a warm smile.

Conclusion

Returning to the nature of business, enterprises can achieve high-quality and sustainable development only by truly landing on the ground and fine operation. Looking to the future development, with a sincere heart, do good faith, easy sales will continue to cultivate highly reliable products, continue to improve their own strength, with a new generation of Internet technology to help more large and medium-sized enterprises to achieve truly "customer-centered" business, at the same time continue to practice corporate social responsibility, technology to connect love, so that Tech for Good development. Also look forward to working with more enterprises and partners in the digital economy era, win-win future.

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