Shulou(Shulou.com)11/24 Report--

CTOnews.com, October 19 (Xinhua)-- according to an article published by IDC Consulting official account, the overall sales of IT terminals (digital products) in China will decline 1.9% year on year to 760 million units in 2023. Of these, PC fell 19.7% year-on-year, mobile phones 3.6% and tablets 6.4% year-on-year.

CTOnews.com found that affected by the overall market downturn, in order to boost sales of related equipment, IDC believes that manufacturers in various banks are expected to increase investment in sales channels, trying to compete for more market share through game market channels. Therefore, this year's sales channel competition is becoming more and more fierce, showing a white-hot trend.

IDC also predicts that during this year's Singles Day shopping festival, the IT terminal market will show the following characteristics:

E-commerce platform is still the main battlefield, and social e-commerce will become a new hot spot. The combination of social media platform and e-commerce platform will bring consumers a more personalized shopping experience, through social sharing, recommended purchase and other ways. Consumers can more easily access product information and share shopping experience.

This socially interactive shopping model will make consumers more involved and enhance the fun and satisfaction of shopping.

The phenomenon of replacement is increasing, and good goods also need to be cheap in recent years. It is not difficult to find that the phenomenon of replacement is becoming more and more common. People pursue good goods, but they also ask for low prices.

Due to the fierce competition in the market, consumers have more choices. In order to attract customers, merchants have to lower their prices.

However, for consumers, good goods are not only low-priced products, quality and performance are equally important. Therefore, the future products can really meet the needs of consumers only on the basis of balancing price and quality.

Shopping malls experience stores to enhance customer experience IT products are expected to be driven by the return of the flow of people in restaurants and entertainment stores in shopping malls to achieve the overall sales growth of consumer IT products. Offline consumption enthusiasm is heating up this year, catering, tourism and other industries have recovered rapidly. Comprehensive shopping malls with entertainment, social interaction, experience and purchase as a landmark commercial body carrying the consumption enthusiasm of urban residents, rely on scene-based multi-product marketing to attract potential users to enter the store experience.

As of the first half of 2023, there are more than 1200 shopping malls across the country, covering 7000+IT terminal channels.

In terms of PC, tablets and mobile phones, IT terminal sales in shopping mall stores accounted for 13.3% of the total consumer market in the first half of 2023. Therefore, the IT terminal market through the creation of scene experience to stimulate consumer demand, is the key to win consumers.

Wu Zhige, assistant vice president of China Research at IDC, believes that under the current pattern of fierce competition, manufacturers need to have more strategic vision, respond flexibly to market changes, and constantly improve the level of products and services in order to occupy a favorable position in the war of sales channels.

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