Shulou(Shulou.com)11/24 Report--

On October 19, the 2023 World VR Industry Congress opened in Nanchang, Jiangxi Province. Si Hongguo, vice president and general manager of XR business of Qualcomm Technologies, delivered a speech on the theme of "accelerating the ecological development of XR" during the opening ceremony of the conference. The full text of the speech is as follows

Good morning! First of all, I would like to thank all parties for organizing the 2023 World VR Industry Congress and inviting Qualcomm to participate in this event. Since the first World VR Industry Congress, Qualcomm has participated in the conference for six consecutive years, and I have the honor to witness the great progress made by the XR industry during these six years. Today, I would like to talk about how to accelerate the ecological development of XR by deepening multi-party cooperation.

XR is not only virtual reality (VR), but also augmented reality (AR) and hybrid reality (MR) to jointly promote the next stage of the Internet, that is, the development of the space Internet era. From the PC Internet, the mobile Internet to the current spatial Internet, it will open up a new horizon for us to seamlessly integrate the physical and digital world.

It is well known that over the past few decades, people have interacted with the digital world through ordinary 2D screens, such as tablets, smartphones, PC and televisions. But in the spatial Internet empowered by XR technology, the physical screen will disappear, and any object and anywhere will become the carrier of the screen, creating an immersive experience that makes the digital world and the real world perfectly integrated.

Qualcomm has been committed to promoting the development of XR technology and spatial computing. We have focused on the research and development of XR technology for more than a decade. From early algorithms to special chips, processors, reference designs and technology research and development, Qualcomm has enabled a number of OEM manufacturers and hardware manufacturers to introduce VR and AR devices to the market. At present, Snapdragon technology and chips have been able to launch more than 80 XR devices, including consumer and enterprise-grade VR / AR products, all based on the basic technologies provided by Qualcomm. We are pleased to tell you that about 40% of these more than 80 devices are made by Chinese manufacturers, based on the cooperation between Qualcomm and Chinese partners.

Qualcomm is mainly through four pillars to accelerate the development of the XR industry and work with global partners to empower the next generation of space Internet. The first is the XR chip platform, the chip is the core of enabling hardware devices; the second is software and algorithms, which is very important. Different from the way of computing in 2D screen, spatial computing needs to develop a series of important features and technologies so that applications can interact with the real world, which we call perceptual technology. Qualcomm has invested heavily in this area; the third is reference design, which we hope can use our reference design to enable customers and hardware partners to quickly launch products to the market; fourth, developer ecology. Through the Snapdragon Spaces XR developer platform, we provide API for developers.

Next, I will share our four strategies in detail. The first is the chip. Qualcomm is committed to creating high-performance, low-power chipsets. The same is true in XR, where we have two major product portfolios, including Snapdragon XR platform for VR / MR and Snapdragon AR platform for AR. At the end of September this year, we launched the second generation Snapdragon XR2, which is used in the recently released Meta Quest 3. Compared with the previous platform, the performance of GPU has been improved to 2.5 times, and the performance of AI has been improved to 8 times. We have also launched a customized AR platform with small size and low power consumption, which is conducive to promoting the commercial use of AR smart glasses. We also released the first generation of Snapdragon AR1 for this category at the same time. Ray-Ban Meta smart glasses use this new platform with many AI features.

Here to play you a video, the left side of the screen shows the use case, the right side is the synchronous algorithm. These algorithms make the difference between spatial Internet, spatial computing and traditional computing presented on a two-dimensional screen. You can see how digital elements interact with the real world, such as virtual balls rolling from the table to the floor. This means that all algorithms run synchronously in the header display. This is why virtual reality is not only concerned with graphics and video, but also closely related to computer vision supported by low-power, high-performance AI. Qualcomm's products can enable such use cases. We are proud to be able to enable such a use case with a small chip like the second-generation Snapdragon XR2.

Next, we introduce the third pillar, the reference design for terminal equipment. By working with our partner Gore Co., Ltd., we have created a number of reference designs that enable our hardware OEM customers to bring their products to market faster to promote the large-scale expansion of XR. More than 80 devices equipped with Snapdragon platforms and technologies have been launched. In China, we not only cooperate with the leading ODM manufacturer Gore to launch reference design, but also cooperate with component suppliers in display, camera and other fields to promote the development of XR with the whole industry.

The development of XR and spatial computing cannot be separated from content and application. In order to facilitate the development of content, we have created a Snapdragon Spaces XR developer platform, which integrates a series of API and features such as scene understanding, gesture tracking, plane detection, spatial mapping and spatial grid to provide support for developers. We also support the open standard OpenXR, which allows developers to quickly move from 2D content development to spatial computing content development. In China, we work closely with Beijing Shenmu Technology Co., Ltd. to help developers obtain Snapdragon Spaces and provide them with support.

In order to promote the development of XR in China, we have also partnered with China Mobile Migu, Shenmu Technology, Nibiru Ruiyue, Unity engine and Baidu Xiyang to launch the Snapdragon Spaces acceleration initiative. Thanks again for the invitation, we are very pleased to be able to participate in accelerating the development of China's XR ecosystem and cooperate with Chinese enterprises.

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