Shulou(Shulou.com)11/24 Report--

With the gradual and deep evolution of PC Internet to mobile Internet, mobile applications have been integrated into every aspect of everyone's life. However, for the majority of developers, factors such as the Red Sea market, which is close to saturation and solidification, the long development cycle, and the users who are close to numb to the conventional means of reaching information, make the difficulty and cost of traffic growth higher and higher. In this case, how can developers find a way to quickly break through?

Liu Ziwen, founder of Yuan Vector Intelligent Technology Co., Ltd., had a chance to learn about the lightweight service_meta service launched by Hongmeng Ecology at HDC Conference. It was presented in the form of large card, which could directly display the content interested by users on the desktop without downloading. At that time, Xiao Bai was encountering the problem of low user Retention rate. He knew that this was an opportunity point. After 2 weeks, Xiao Bai Yuan Service was developed and successfully put on shelves.

Huawei mobile phone users only need to swipe right on the desktop, enter the negative screen, and then search for "pin Xiaobai," shuttle to the pin Xiaobai yuan service, all reminders are expanded here: or schedule, intimate reminder to reduce omissions; or calendar query, itinerary overview; or customer information, label classification intelligent management... pin Xiaobai becomes the "always open" item reminder window on the desktop. After the launch of the small white yuan service, it soon created an impressive record, attracting the attention of a large number of users. The number of monthly active users quickly exceeded 300,000, and the number of new users increased by 15.6%.

Card shape information is displayed, and the user Retention rate is increased by 3 times

Different from traditional App, meta-service can directly display key information such as work plan, shopping list, travel arrangement, etc. on desktop and negative screen in the form of Hongmeng Universal Card, which is more intuitive and efficient. According to the needs of customer groups, 8 card types can be put on shelves. For fear of forgetting items, you can add "Schedule Details" card to manage daily items; Pay attention to weather information in real time, you can add "Little Elephant Weather" theme card; Like to study astronomical weather, seasonal season can add "Yellow Calendar" theme card; Like to accumulate literature, you can add "Daily Quotations" card...

Take the "Schedule Details" card, for example, which has a time axis schedule setting function. The daily work is clearly displayed on the desktop of the mobile phone, reminding the user to complete a certain task at a specific time. The transaction status is displayed directly on the desktop card, and a certain item can be completed in the form of punching card, which makes users have strong dependence, and the user experience and Retention rate are improved linearly.

With the support of innovative experience features of meta-service without download installation, cross-device operation, point-to-use and point-to-use, the number of users selling Xiaobai has been efficiently converted, the number of monthly exposures has reached ten million, and the user Retention rate has been increased by three times.

Explore the times and seize new opportunities

"For us, meta-services can be easily deployed to various HarmonyOS terminals with only one development, greatly reducing development costs and time," said Liu Ziwen, founder of Yuanvector Intelligent Technology Co., Ltd.

In addition, developers can efficiently access a wider range of traffic from Hongmeng through multiple distribution methods. Take the small white yuan service as an example, it can be distributed through application market, negative screen and other channels, and users can easily obtain the small white yuan service through rich system-level portals. Through the application of market search, application market exploration page, negative one screen and other resource position recommendations, as well as push drainage and other strategies, the number of clicks on the small white yuan service card increased by 4 times, the number of times added to the desktop increased by 3 times, and the real traffic bonus was obtained.

As a brand-new service mode provided by HarmonyOS, meta-service not only brings users a convenient experience of "installment-free, one-click direct access, and content display on desktop," but also brings brand-new opportunities for developers and opens up new development possibilities. In the future, we hope that more developers will join Hongmeng Ecology, grow together with Hongmeng Ecology, and create more, stronger and smarter meta-services.

For more meta-service information, please follow Huawei Developer Alliance official website>>> Click for details

Note: The product data of Xiaobai sold in this article comes from the developer, and the data cut-off time is October 13,2023.

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