Shulou(Shulou.com)11/24 Report--

CTOnews.com, October 19 (Xinhua)-- market research firm Loto Technology recently released the latest monthly tracking of brand shipments in China's TV market. Data show that brand shipments in China's TV market reached 8.69 million units in the third quarter of this year, up 1.2% from the previous quarter, down 12.9% from the same period last year, and total shipments reached 25.8 million units in the third quarter of this year, down 5.1% from the same period last year.

The summary and breakdown data of ▲ Source Lotu Technology CTOnews.com are as follows:

The top seven traditional main brands in the Chinese TV market in this quarter were Xiaomi, Hisense, TCL, Skyworth, Changhong, Konka and Haier, with a total shipment of 8.09 million units, down 10.6% from the same period last year, accounting for 93.1% of the total market shipments and an increase of 2.4% over the same period last year.

Xiaomi (including Redmi) shipped nearly 1.9 million units in the quarter, down about 6% from the same period last year, with an overall market share of 21.6%. The next challenge is still on the road to high-end.

Hisense (including Vidda) shipped the same as Xiaomi in the quarter, also nearly 1.9 million units, the two tied for the first place in the Chinese market in that quarter, laser TV in the overseas market growth is more obvious.

TCL (including Thunderbird, Lehua) shipped about 1.65 million units in the quarter, and monthly shipments in the first half of this year rose every month compared with the same period last year, entering a slight recession in the third quarter.

Skyworth (including Kukai) shipped nearly 1.6 million units in the current quarter, up 4.7% from the same period last year and 12.1% from the previous quarter. It is one of the few brands in the domestic TV market to achieve year-on-year growth in that quarter.

Brands such as Changhong, Konka and Haier were in the "second camp", with shipments of 1.115 million units in the quarter, nearly 500000 units less than the same period last year, and the combined market share fell 3.2 per cent to 12.8 per cent.

Huawei shipped less than 200000 units in the quarter and less than 600000 units annually, a year-on-year decline of about 40 per cent. Due to the internal adjustment, TV sales have been greatly affected.

Foreign brands Sony, Samsung, Philips and Sharp shipped more than 300,000 units in the quarter, down more than 20% from a year earlier, with a combined market share of less than 5%.

According to the analysis of Loto Technology, consumption in the TV industry can recover as soon as next year. At present, the market is faced with the characteristics of low enterprise-end mood and weak consumer interest, resulting in two-way exhaustion of supply and demand. In addition, the cost of core components continued to rise, and the TV terminal market was forced to raise prices in the current quarter, curbing market demand to a certain extent.

In addition, the largest size in the first half of this year was 65 inches, with a market share of more than 55 inches. As of the end of Q3, the average size of the online market was 60.6 inches and that of the offline market was 63.8 inches.

Referenc

Original report: Lotu Q3 briefing | quarterly shipments of brands in Chinese TV market

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