Shulou(Shulou.com)11/24 Report--

On October 17, with the end of the DOTA2 live broadcast in Douyu's official studio on the 6th, the two-day live broadcast of Douyu × Taobao game shopping festival came to an end. By YYF, Doinb, the former Shenlong fourth Master, Luo Xin, Mina, Haoran, Lao Chen, Xie Bin 8 fighting fish head anchors constitute "all-Star with cargo Troupe", bringing a lot of benefits to the game players of the favorite fan carnival.

The live broadcast of games with goods for four games in two days has attracted the attention of many players. Nearly 10,000 game props and tide games have been sold around the game, with cumulative sales of nearly 10 million yuan, more than 12 million viewers in the live studio, and a number of goods sold out on the shelves. Douyu's official live room more successfully reached the top of the Taobao live broadcast list.

The head anchor worked hard, and the heat of the studio soared.

"3, 2, 1, link!" On October 16 and 17, Douyu's head anchors brought 2 live games a day with goods, from Yuan Shen and League of Legends to CFM and DOTA2, rich game props and surrounding trendy games were put on the shelves one after another, free welfare, cash back discount, full reduction stack and millions of red packets rain were released directly, anchors and water friends kept playing, and the live broadcast room was very busy.

There are more than 100 game-related products on this game shopping festival, including the theme periphery of the original Rangers and other popular characters, League of Legends 2023 global finals collection gift boxes, League of Legends mobile games limited skin "overlord sword demon Yattox", CFM limited props "Rangers-M4A1", DOTA2 limited 688 body "Zall Ranger Silver Shadow vengeance Collection Statue" and so on. Everything from game skin, tide play periphery to e-sports peripherals.

As a top head anchor of Douyu, Doinb participated in two live shows with goods between Yuan Shen and League of Legends. In the original god special show, Doinb and the fourth Master of the original Dragon opened the pie blind box together, tried on the wandering fairy tale cat series octagonal hat, and even directly shouted to his wife to issue an order around the same style, causing the whole audience to laugh. In the interesting interactive link, Doinb uses the original god to put pose around, read the characters' lines, reproduce their own classic emojis, and work hard to create the program effect, resulting in a collision between League of Legends's anchor and the two-dimensional game.

And back to League of Legends with goods "home court", the former world champion Doinb is professional, on the game skin, play skills, back to the city special effects, more bluntly, "you can ask me any skin-related questions!" The barrage kept throwing questions, and Doinb answered them one by one. Luo Xin, the official host of League of Legends, also joined in to share her experience of cos Kasha and introduced it from the perspective of skin appearance. The "personal stories" of the two anchors from different perspectives more comprehensively showed the charm of the products and well stimulated the players' desire to buy.

In the CFM special show on the second day, the anchorman Mina and Hao ran had a tacit understanding for the first time. Mina cos Linghu took the stage, bringing a wonderful hot dance performance. Hao ran, as a former professional player, gave a detailed explanation on the advantages of props such as AWM, and said bluntly that "hesitation will lead to defeat" in the face of goods with little inventory, constantly stir up the atmosphere of the studio.

DOTA2 special is full of joy, knife area eldest brother YYF, Lao Chen, Xie Bingeng straight with goods, approachable "crosstalk" explanation made the studio laugh repeatedly. The anchors tried on the surrounding costumes, experienced the feel of the keycaps, and introduced the goods with real feelings, and the barrage said, "it's been arrived by Amway!" The sales around the studio are rising rapidly, and the 199 yuan blessing bag is even sold out in a second.

At the end of the live broadcast, anchors said that bringing goods to the game was a novel experience, and many of the goods were exciting, so they had to buy one for themselves. Driven by the influence of anchors, the popularity of Douyu × Taobao game high shopping festival studio soared, not only reached the top of the Taobao live live list, but also saw a substantial increase in sales of products on the shelves. A number of products, such as TI12 Little Black Statue, European Emperor's Fortune bag, and Ice Girl Q version, sold out on the shelves.

Douyu anchor + resource advantage, exploring new ideas of bringing goods to live games.

As a live broadcast platform loved by young people, Douyu's mobile MAU reached 50.3 million in the second quarter of this year and has a large number of active consumers interested in game culture. In this game Hi Shopping Festival, the anchors who take part in the shopping festival all belong to the head level of the platform, with a total number of more than 25 million fans, which has a high degree of attention and influence among young consumers.

At the same time, Douyu has formed a unique game community atmosphere around category head anchors, frequently giving birth to network trunks in the interaction between Shuiyou and anchors, and there is no lack of on-screen comments in this live broadcast, teasing anchors has become a way of interaction. In the DOTA2 special show, YYF was frequently ridiculed as "big head" on the bullet screen, which produced a very happy live broadcast effect and added a lot of interest to the live broadcast with goods.

Douyu has also maintained a long-term and in-depth cooperative relationship with game manufacturers, constantly exploring a mutually beneficial and win-win business model with game manufacturers. This game hi shopping festival, the two platforms for users to win millions of red packet subsidies, red packet rain, store discounts, purchase rebates and other super discount stack buff, for the majority of players to bring a rich and affordable time-limited rush to buy, many game peripheral products even reached the lowest price in history, successfully created a game for the benefit of users, but also hit the brand volume of the game with goods live.

In the process of Douyu's exploration of the game + e-commerce model, Douyu made full use of his advantage of "people, goods, and market" to mobilize top-flow anchors to influence a large potential consumer group. and link game manufacturers, Taobao to obtain supplies, concessions and undertake e-commerce functions of the professional platform, and finally integrate the above advantages into Douyu's natural game ecological scene for landing.

The successful conclusion of Douyu × Taobao Game Hi Shopping Festival further verifies that Douyu, as a "diversified content ecological platform with games as the core", has more space to explore business models, and also provides a new idea for the industry to carry goods live games.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.