Shulou(Shulou.com)11/24 Report--

Beijing, Oct. 18 (Xinhua)-- as Amazon plans to advertise its Prime Video video streaming service early next year, executives are now asking advertisers to commit to investing heavily in the service.

It is reported that these requirements are more aggressive than those made by Netflix when it launched its advertisement last year. Advertising executives say this shows that Amazon is confident about the future of Prime Video advertising.

One of the advertising executives at Tuyuan Pixabay said that in a meeting with a large global advertising agency, Amazon executives asked them to make an initial commitment to launch more than $100m of advertising by 2024.

Another executive said Amazon asked for more than $50 million in commitment in a meeting with a smaller advertising agency.

Both advertising executives say Amazon is very demanding. One of them pointed out that Amazon is asking for a scale of investment that its company now spends on Hulu every year. Hulu is the largest subscription streaming service in the United States based on advertising sales.

Last month, Amazon sent a briefing document to advertisers that it would launch Prime Video ads in 2024. Amazon said at the time that it would be the first to add ads to Prime Video programs and films in the US, UK, Canada and Germany, which would be launched in France, Spain, Italy, Mexico and Australia later next year.

Amazon did not disclose the number of its subscribers in the document, but said it was currently the third largest streaming platform in the United States after YouTube and Netflix.

Prime Video ads will cover more than 115 million monthly active users in the United States, but users can also choose to pay an extra $2.99 a month to avoid advertising.

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