Shulou(Shulou.com)11/24 Report--

From October 15 to 18, 2023, the ideal Automobile quality perception Technology Day was held at the R & D headquarters in Beijing. As a series of activities in the ideal automotive technology community, this event focuses on the field of perceived quality (perceived quality, referred to as PQ), which is a subdivision of automobile quality, and explains in detail the large amount of investment and system innovation of ideal automobile in terms of perceived quality. Ideal automobile breaks the pain point of difficult quantification and strong subjectivity in automobile industry perceptual quality evaluation, and formulates the "ideal automobile perceptual quality evaluation rules" with product thinking, quantification and growth iteration, with more comprehensive coverage and more detailed classification. By constantly strengthening the ultimate pursuit of product details, ideal cars create a car experience beyond the same level of luxury cars, and become the family's preferred luxury car brand.

PQ perceived quality is an important reference to measure the detail workmanship of products, and it is also one of the symbols of luxury brand product power. According to the ideal automobile PQ product team, when evaluating the static PQ performance of an ideal car, it will evaluate the appearance quality, seat comfort, operation comfort, lighting quality, sound quality, ergonomics and functional logic from the user's experience of vision, touch, smell, hearing, psychological feeling and subjective evaluation. The professional evaluation with higher requirements such as modeling design, environmental protection, durability and maintainability is the responsibility of a special independent department.

Ideal car has a special PQ perceived quality department under the product department, and the PQ engineer is also the product manager, which opens up the R & D, manufacturing, users and retail stores, realizes the preposition of user demand, data exchange, and breaks down departmental barriers. "ideal Automobile Perceptual quality Evaluation rules" evaluate perceived quality by doing mathematical problems, which effectively solves the industry pain points that are difficult to evaluate PQ perceived quality. At the same time, ideal car has conducted a lot of user research and consideration of car scenarios, not only according to the height and physique characteristics of Asian men, but also for women, the elderly and children, as well as daily maintenance and cleaning vehicles and other scenarios. evaluate product design and functional logic, fully protect the product experience of users and partners, functional logic is more in line with the needs of Chinese families.

Ideal L7, ideal L8, ideal L9 three products, the quality of detail perception has exceeded the first-line luxury brands. Ideal car user NPS ranks first among new energy brands, and its products, services and sales are highly recognized by the market at the same time. Since the beginning of this year, ideal Automobile has been the champion of SUV sales of more than 300000 yuan in the Chinese market for six months in a row, with a market share of 17%, surpassing first-tier luxury brands. This is also the first time that Chinese brands have broken the market pattern in which the luxury SUV market is divided by "BBA". In the future, the ideal car will continue to improve the perceived quality standards, pursue the ultimate excellence in detail, and create luxurious new energy vehicles with a sense of yearning for more families.

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