Shulou(Shulou.com)11/24 Report--

Since the beginning of this year, the literature and tourism industry has become a bright consumer track, and the big IP theme park has once again attracted market attention. High-quality IP can drain the park, help the park get rid of the ticket economy and balance the income structure.

Bubble Matt, the first "trend play" in China, recently announced that the country's first immersive IP theme park in the industry, Pao Pao Matt City Park (POP LAND), has settled in Chaoyang Park. Visitors can enjoy delicious food in the castle of MOLLY, interact closely with the THE MONSTERS family and play live drama games.

It is understood that Popaomat City Park is an immersive IP theme park carefully built by Popaomat. It covers an area of about 40,000 square meters and is located in Chaoyang Park, Chaoyang District, Beijing. The park has a distinctive theme area of IP and rich and colorful light amusement facilities, and its space is divided into four major areas: bubble Street, Forest area, Castle area and Lakeside area, which aims to bring unique urban leisure and entertainment experience for tourists. With the IP content as the core, the park uses the immersive experience of "IP + technology + the whole industry chain" to create a trend space and urban leisure and entertainment experience that integrates interactive experience, retail, catering and natural sightseeing, breaking the boundary of virtual reality. Paradise will combine Bubble Matt's own logic to make IP deeper and thicker to create some light content experience for IP.

According to Hu Jian, general manager of Popomat City Park, trendy play is a kind of emotional consumption, the core value is "companionship", and IP is alive to fans, a projection of their friends, family, or their own emotions. Why does Popper Matt play games? If our logic is companionship, the game will accompany you more frequently and for a longer time. Through the game, you can express IP's values and world outlook. As an offline IP accompany scene, Bubble Matt Paradise strives to provide fans with "environmental emotional value" from location selection, design to operational philosophy, so that every time it comes, it will become an easy healing and harvest process.

The small and refined nature of the park is reflected in the richness of its IP and the comprehensiveness of the format. In addition to the main hardware of the park, the characteristics of performing arts, interactive participation, game experience, catering, retail, parent-child activities and so on make Popaomat City Paradise a characteristic complex focusing on offline experience.

"create trend, deliver beauty" is the brand tenet of Bubble Matt, to create "little beauty" and "non-daily life" in the city, so that every time it comes, it will become an easy process of healing and harvesting. Bubble Matt hopes to make IP deeper and thicker through the offline comprehensive scene of Paradise, and create more light content with IP as the core entry point, and build strong emotional ties through extreme experience and rich activities, as well as every tiny detail.

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