Shulou(Shulou.com)11/24 Report--

CTOnews.com, October 17 (Xinhua) according to Canalys official account, the global smartphone market fell by only 1% in the third quarter of 2023.

Driven by a regional recovery and demand for new product upgrades, the global smartphone market achieved double-digit quarter-on-quarter growth in the third quarter before peak season:

Despite a year-on-year decline, Samsung remains in the lead with a 20% market share

Apple took second place with a market share of 17%.

Xiaomi ranked third with a 14 per cent share, and its shipments recovered year-on-year and month-on-month.

With its resilience in the Asia-Pacific region, OPPO (including OnePlus) ranks fourth with a 9% market share.

Sound transmission ranks firmly in the top five with a share of 9% and a significant annual growth rate.

CTOnews.com also found that although Huawei failed to enter the top five in the third quarter, Canalys added that Huawei had achieved a "strong recovery" in the Chinese market through a series of new products in the Mate series.

Liu Yixuan (Amber Liu), an analyst at Canalys, said: "the new product launches of Huawei and Apple ignited the market this quarter, overshadowing the updates of many manufacturers' flagship series. Huawei Mate series of new products with the latest Kirin chip has aroused a warm response from consumers in China. Operators are competing to stock Huawei equipment to meet the surging demand."

At the same time, Apple is strengthening its new iPhone 15 series to provide better performance and features to continue to stimulate demand. On the other hand, Samsung is reducing its focus on entry-level markets to continue to ensure profitability; Xiaomi and Tsinghua are quickly seizing the rebound opportunities in emerging markets to provide competitive products and channel cooperation strategies. If Xiaomi and Tsinghua can continue their successful strategy, these short-term profits are likely to become sustainable growth opportunities.

Toby Zhu, an analyst at ▲ Tuyuan CanalysCanalys, added: "manufacturers remain cautious in response to the market rebound. Global macroeconomic and geopolitical uncertainties have made emerging market recovery and channel operations extremely fragile. Canalys's forecasts also point to a slowdown in smartphone market growth in the medium to long term. Careful monitoring of inventory turnover and terminal demand is essential to avoid volatility caused by high inventories."

In addition, we also see that manufacturers are strategically re-establishing channels and parts inventory to cope with potential demand recovery and rising supply chain costs. The current surge in short-term orders, accompanied by a reduction in previous supply capacity, could lead to a shortage of structural components, posing a challenge to planning and production.

▲ drawing Source Canalys reference

In the third quarter of 2023, the global smartphone market fell by 1%, and head manufacturers are on the path of recovery.

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