Shulou(Shulou.com)11/24 Report--

On October 17, Baidu World 2023 was held in Beijing. On the same day, Robin Li, founder, chairman and CEO of Baidu, delivered a speech on the theme of "hand-in-hand teaching you to do AI native applications" and released Wen Xin Da Model version 4.0. " The emergence of intelligence brought about by large models is the basis for us to develop AI native applications, "Robin Li stressed. He also showed more than 10 AI native applications based on Wen Xin word reconstruction, hoping to expand everyone's imagination and" inspire everyone to make more amazing AI native applications. "

At the meeting, he Junjie, senior vice president of Baidu Group and general manager of Baidu Mobile Ecological Group, also delivered a speech on "from AI available to everyone to ecological prosperity". Baidu Mobile Ecology links 1 billion users and millions of ecological partners, and is an important battlefield for Baidu application layer reconstruction. He Junjie said that he Junjie will start the "next step" of reconstruction: based on Baidu's technology "black land", using AI to natively apply "afforestation", and work with our users, customers and partners to cultivate the "ecological rain forest" of the large model.

During the "Baidu World 2023" period, Baidu Mobile Ecology focused on AI native applications such as "New search", "New Library", Wen Xin Yiyan APP, and Baidu e-commerce "Huibo Star"; at the content ecological level, it empowered creators through a series of applications such as Baidu APP "AI Editor"; and at the business ecological level, it helped enterprises improve their efficiency through the world's first AI Native marketing platform. In addition, he Junjie also announced the latest results of Wen Xin's plug-in ecology-"Lingjing Matrix", and issued an invitation to developers and entrepreneurs of the whole platform to jointly build a large model ecology.

The native application of AI has been unveiled, and the mobile ecological reconstruction has achieved remarkable results.

At the end of August, with Wen Xin's words open to the public, a number of applications of Baidu Mobile Ecology also launched a public test, and users responded strongly to this.

Among them, through thorough reconstruction, Baidu Library has become a new starting point for the production of content in the era of large models. He Junjie said that Baidu Library is a product familiar to the public, which used to mainly undertake the function of sharing knowledge and finding documents. However, the large model reopens its imagination space and becomes an one-stop intelligent document creation platform, which can produce structured and customized knowledge products and content.

At the meeting, he Junjie demonstrated the new AI capability of Baidu Library-in the 3-minute presentation, he Junjie quickly found the industry report through the library from the instruction of querying the "photovoltaic industry" report, and generated a summary and refinement of 70 pages of library content in a few seconds, and quickly turned the document into PPT, and completed the embellishment and beautification. Each step shows the strong "productivity" of Baidu library.

It is reported that since the launch of the new function of Baidu Library AI, the cumulative number of users has exceeded 13 million, the cumulative number of function users has exceeded 100 million, the cumulative content generated has exceeded 20 million, and the PPT generation has exceeded 2 million.

In addition, at this World Congress, many AI native application products of Baidu also won high praise from the public by virtue of their brand-new functions and experiences.

On the spot, Baidu "New search" also made a stunning debut, with three characteristics of extreme satisfaction, recommendation stimulation and multi-round interaction. " "extreme satisfaction" means that when a user searches for a question, the new search "no longer gives you a bunch of links", but generates multimodal answers of text, pictures and dynamic charts through the understanding of the content, so that the user can get the answer in one step. "recommendation stimulation" can recommend the questions that the user may have closed in real time. In view of complex needs, the characteristics of "multi-round interaction" can also be prompted and adjusted to meet users' more personalized search needs.

Baidu input method newly launched full scene AI creation assistant "super write", which provides high EQ communication, divine comments, association rewriting, high praise on moments, popular style titles, inspiration notes and other functions to assist users in the creation of full scene and platform content, with a cumulative request volume of more than 100 million times and a user approval rate of more than 80%.

As a native AI application built from 0 to 1, Baidu Wenxin App has formed the largest prompt ecology in the country, covering nearly 10,000 prompts, and the cumulative usage of online prompts has reached 2000 million. Users have integrated Wen Xin App into learning, office, creation, painting, chat and other scenes to become high-quality AI assistants. Users learn English to practice oral English, prepare for all kinds of exams, conduct creative brainstorming such as novel scripts, and can also choose different roles to chat and talk.

A special user came to the conference site-Huang Qi, a rural teacher from Shixi Primary School, Yingqian Town, Shangyou County, Ganzhou City, Jiangxi Province. She brought paintings created by rural school children using Wen Xin Yiyan App. Children who have come into contact with AI technology for the first time use the picture generation function to draw themselves in the future and move further to their dreams.

Deeply ploughing content, business ecology and plug-in ecology to help "ecological co-prosperity"

As the application of the big model enters the second half, Baidu is also making continuous efforts to build a "big model ecology". Among them, Baidu Mobile Ecology strives to create a large model ecological soil based on the first-mover advantages of AI native applications, as well as rich content and business ecological advantages. "We hope that this soil can 'grow' more trees, more flowers and more grass." He Junjie said.

In content ecology, through Baidu App's latest AI editor function, zero-foundation users can also use AI editor to take the first step in AI creation, such as using the key "AI with the same style to follow" to generate more creative pictures; using "AI to explain pictures" can also automatically identify picture information, one click to generate a variety of sharing copywriting, and so on. So far, 640000 creators of Baidu content Ecology have used AI tools to produce 14 million pieces of content and received 30 billion views.

In business ecology, Qingyi, the world's first AI Native marketing platform, has insight, analysis, production and other AI capabilities to help customers easily place advertisements and directly improve efficiency. At present, "Qingyi" has covered more than 400 enterprises, the average advertising creation time has been shortened from 2 hours to 5 minutes, and the average conversion volume has increased by 10%.

In September this year, Baidu also officially released Wenxin plug-in ecological platform-Lingjing Matrix. Li Yanhong said that the plug-in is "a special kind of AI origin", but also the lowest barrier, the easiest to use the AI origin, allowing developers and entrepreneurs to quickly add to the status.

He Junjie revealed that one month after its launch, Lingjing Matrix has received registration applications from 27000 developers, covering more than 20 vertical areas. This includes not only CITIC Publishing House, China Judicial Research Institute, Ctrip and other partners, but also excellent individual developers such as BibiGPT. Among them, individual developers account for more than 30%. The first batch of plug-ins launched-- "Feichangzun" and "Citic College AI Reading Assistant" have been widely praised.

For example, when users search for "who invented the light bulb" on Baidu, Baidu search will call the plug-in "Citic College AI Reading Assistant" jointly launched by Baidu and CITIC College, and can give reliable and interesting answers through the book "temperature of History 1". At the same time, if users are interested in the book, they can directly place an order to buy it. A new digital marketing model is also coming.

At the meeting, he Junjie also officially released the "thousands of villages and thousands of households Live Plan"-- to help 2000 rural areas and 100000 farmers broadcast live through digital people and bring goods to the world in the next five years. This plan is based on the industry's first AI full-stack live studio generation platform-Huibo Star, which is built by Baidu e-commerce. Comedian can use a few simple steps to generate super-realistic digital man's anchor image, voice, live broadcast script and interactive Q & A to help small and medium-sized businesses start broadcasting with goods.

"AI should be able to create things that cannot be created in the past, enter thousands of industries, enter thousands of households, and become thousands of ordinary people. Cities, villages, the elderly and children can all be the beneficiaries of this round of scientific and technological change." He Junjie said.

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