Shulou(Shulou.com)11/24 Report--

On October 13, representatives of Shengzhou people's government, kitchen utensils association, snack association and integrated kitchen electricity enterprise visited JD.com headquarters in Beijing to discuss JD.com 's sales and future cooperation. After the talks, a series of strategic cooperation agreements were signed for later cooperation. The two sides will further deepen cooperation, share resources, complement each other, jointly sprint for the goal of 11.11, and accelerate the landing of "Shengzhou snacks into JD.com". Guo Weifeng, vice mayor of Shengzhou people's government, Feng Quanpu, president of Shengzhou kitchenware industry association, vice president of JD.com group and head of public affairs, and Xie fan, vice president of JD.com group and head of ice washing kitchen and sanitation department, attended the signing ceremony. After the meeting, the media interviewed Shang Ruoyun, chairman of Zhejiang Shuaifeng Electric Appliance Co., Ltd., Fan Dezhong, chairman of Zhejiang Senge Intelligent Kitchen electricity Co., Ltd., Liu Wei, vice president of Zhejiang Yitian Intelligent Kitchen electricity Co., Ltd., Zhao Zhiwei, general manager of the kitchen and sanitation department of Owei Yunwang. Zhang Xiaozhong, secretary general of Shengzhou Kitchen Appliances Industry Association, conducted an interview on the industry and enterprise development.

Guo Weifeng, vice mayor of Shengzhou Municipal people's Government, said in his speech that 2023 is the year of economic recovery, with both opportunities and challenges. I believe this meeting will become an excellent stage for mutual benefit and win-win between the kitchen utensils industry and snack industry in Shengzhou and JD.com. I hope both sides can take this opportunity to further broaden the breadth and depth of cooperation. Promote more practical results, achieve common development, and create more excellent and amazing sales performance.

At the meeting site, JD.com Ice washing Kitchen and Sanitary Business Department and Shengzhou Kitchen utensils Industry Association signed the "JD.com and Shengzhou Integrated Kitchen electricity Industry 11.11 sprint Target Agreement". JD.com home appliances and Shengzhou integrated kitchen electrical industry belt jointly sprint this JD.com 11.11 sales, and strive to hit a new high.

"JD.com and Shengzhou Integrated Kitchen electricity Industry November 11, 2023 sprint Target Agreement"

Shengzhou kitchen industrial cluster is one of the largest kitchen products R & D and manufacturing bases with the strongest supporting capacity in China. The annual production and sales of kitchen utensils account for 25% of the domestic market. It is recognized as "the capital of Chinese kitchenware" by China Federation of Light Industry and China hardware products Association. In the tide of integration and integration of household appliances, Shengzhou kitchen industrial cluster has actively changed to "China Integrated Intelligent Kitchen Industrial Base", trying to achieve an industrial scale of 30 billion yuan by 2025.

As a bridge between brands and consumers, JD.com plays an active role in the transformation and upgrading of Shengzhou kitchen industrial cluster. According to the agreement, during the period of 11.11, JD.com will rely on the hard power of the supply chain, through perfect omni-channel layout and comprehensive access to marketing scenes, so that more consumers can enjoy the source good things from Shengzhou kitchen industrial cluster, fully stimulate consumer enthusiasm, and help kitchen electricity trend categories into thousands of households.

At the same time, according to the integrated development trend of kitchen utensils, the two sides will work together to create an integrated package of kitchen and electricity in cabinets that better match the needs of Chinese families and an integrated solution for kitchen bureau reform, so as to realize the real one-stop purchase of household appliances. Among them, the integrated stove is the focus of cooperation between the two sides. As the area of urban family kitchens in China is generally small, usually only 6-8 inches, the integrated kitchen integrates range hood, gas stove, disinfection cabinet, storage cabinet and so on, which can meet the needs of most consumers in one machine. At present, JD.com not only undertakes the front-end and back-end services of the integrated stove, but also provides customized services such as measurement and installation for consumers, based on the insight into user demand and consumption trend, can better join hands with Shengzhou kitchen electricity brand to create integrated cooker products closer to user experience, to meet the needs of consumers for integrated household appliances.

Service has always been a key part of deepening strategic cooperation between the two sides. JD.com 11.11 this year, JD.com will proceed from the needs of users on the basis of regular services such as 30-day price guarantee, 7-day unexplained return and 180-day replacement without repair. work with Shengzhou kitchen industrial cluster to build a service system that includes the whole process of pre-sale, in-sale and after-sale, and create customized services with brand characteristics to make the service closer to the actual user experience. Make the purchase process more smooth and meticulous.

JD.com has always maintained a close strategic cooperative relationship with Shengzhou Kitchen Industrial Cluster. "Integrated cooker, made in Shengzhou" has frequently appeared on JD.com 's detailed pages and slogans of major Shengzhou integrated cooker brands since 2021. As the recovery momentum of consumption continues to improve, the two sides will continue to cooperate deeply in the future, focus on the trend of kitchen and electricity integration, continue to expand sales channels, provide all-channel marketing assistance, and promote the high-quality development of Shengzhou kitchen industrial cluster.

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