Shulou(Shulou.com)11/24 Report--

With the arrival of the new consumption era, the public's diversified pursuit of quality of life makes China's electric toothbrush market showing a trend of rapid development. From 2017 to 2021, China's electric toothbrush market grew from 4.3 billion yuan to 12.5 billion yuan, and further to 18.5 billion yuan in 2022, according to data from the China Business Industry Research Institute.

With the fierce momentum of the electric toothbrush industry, manufacturers naturally compete more fiercely. In recent years, many small household appliance brands have turned their attention to this field, launching electric toothbrushes across the border, and consumers usually have high expectations under the filter of good performance of their original products, but some people in the industry hold a rational wait-and-see attitude. After all, unlike other small household appliances, toothbrushes, as a tool to protect oral health, are directly "imported" every day, and continue to evolve with the evolution of ideas, and the threshold for entry is much higher than expected. In fact, the development of electric toothbrush has experienced many epoch-making iterative upgrades.

From volume parameters to volume experience, the next generation of digital toothbrushes has come.

Throughout the development of toothbrush equipment, from the most primitive manual toothbrush to the first electric toothbrush invented by Swedish doctor Philippe-Guy Woog in 1954, the electric toothbrush with the threshold of science and technology came into public view. After 69 years of ups and downs, electric toothbrush brands were once caught up in the competition of "brush head, battery and motor", including brush hair material and brush head style, built-in battery life ability and motor speed. Many manufacturers follow the one-sided criterion that "good parameters are equal to good products". The trend of "rolling up" makes the market more mixed, and all kinds of "copycat phones" emerge in endlessly.

In fact, from wireless electric toothbrushes to common screen electric toothbrushes, the three major technologies of motor, brush head and battery of electric toothbrushes have all been very mature, and the technical framework was basically finalized decades ago. The space for "volume" is getting smaller and smaller in the future, and the marginal decline effect is becoming more and more obvious. Many electric toothbrushes go too far due to excessive vibration frequency and strength, harming teeth and gum health.

With the advent of the digital age and the continuous improvement of users' requirements for oral health, the major electric toothbrush brands have also begun to explore more intelligent, convenient and humanized electric toothbrush solutions. In this context, the next generation of digital toothbrushes was born.

Digital potential energy based on innovation, usmile smile plus leading high-quality development

Not long ago, domestic head electric toothbrush brand usmile smile plus launched the world's first digital toothbrush-F10 series, realizing a revolutionary leap from electric toothbrush to digital toothbrush. Usmile smile plus CEO Chen Jianyong previously said that 2023 is a time for the iteration of new and old species of digital toothbrushes and electric toothbrushes, and digital toothbrushes will become the Terminator of traditional toothbrushes in the future.

And this is not groundless, it comes from the confidence and confidence brought by usmile's smile and years of accurate grasp of the industry's pain points and user needs. From the beginning of its establishment, usmile smile has persisted in adhering to the concept throughout, creating evidence-based products for oral professionals for users, and realizing the transformation of technology application to consumer-grade products. The F10 series of digital toothbrushes not only innovatively bring users a subversive tooth brushing experience, but also provide a complete set of digital oral health solutions to make daily tooth brushing more scientific and simple.

Usmile smile plus F10 series digital toothbrush integrates hardware sensor, software AI algorithm and cloud interconnection to become the user's exclusive palmtop oral health housekeeper. It carries a unique set of small model algorithm for brushing teeth, focusing on brushing time, intensity, coverage, plaque cleaning, and brushing cycle. Through five-dimensional analysis, users can clearly grasp the state and cleanliness of brushing teeth. More importantly, it can also dynamically record users' tooth brushing habits, and give the corresponding solution according to the data of each person in different dimensions, so as to realize the exclusive cleaning mode of thousands of people and noodles. This is also the first time in the industry that tooth cleaning has been customized, increasing the efficiency of tooth cleaning by an average of 78.8%.

"it's amazing to see how you brush your teeth!" and "you can also get an intelligent reminder about brushing your teeth. This toothbrush is so awesome!" From the market feedback, the launch of usmile smile plus digital toothbrush has also been well received by many consumers. This means that digital toothbrush, an epoch-making innovative product, has successfully "entered" the mass market, opening up new ideas for innovative breakthroughs in the field of oral health.

In the era of the Internet of everything, technological innovation requires the integration of resources and resources, which is particularly important for the current development of domestic brands in China. The popularity of electric toothbrushes is 42 per cent in the US, 40 per cent in Japan and 30 per cent in Spain, compared with 8 per cent in China in 2022, according to Nielsen research. Under the huge gap, it also means huge growth opportunities. How to find another way to find a new growth point? from October 10 to October 18, usmile smile and joint Douyin to create # shake the light of in domestic products, join hands with a group of excellent domestic brands to provide users with multiple benefits and benefits, but also provide more innovative solutions for the "out-of-circle" of national brands.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.