Shulou(Shulou.com)11/24 Report--

CTOnews.com, October 17 (Xinhua)-- just weeks after Greenpeace criticized Apple's annual product cycle for carbon emissions, the company's environmental statement came under scrutiny again.

A new report from Tuyuan Pexels accuses Apple of exaggerating its environmental achievements, but acknowledges that the Cupertino company is far ahead of other tech giants in environmental protection.

Greenpeace last month accused Apple of encouraging users to change products quickly, resulting in high environmental costs: "every time Apple releases a new iPhone, tens of millions of people around the world are tempted to upgrade, even if the changes are relatively small … if Apple really cares about the environment, they should encourage longer device life and consider extending the time between major product releases."

Greenpeace says the product life cycle is a big problem because even Apple acknowledges that about 80 per cent of iPhone's carbon emissions throughout its life cycle are generated in the production process.

Stand.earth, which compared Apple, Dell, Google, Hewlett-Packard, Microsoft and Nvidia, reported that all but Nvidia pledged to reduce absolute global greenhouse gas (GHG) emissions in their supply chains by 2030, with Apple's commitment to be the largest to date.

The report emphasizes the word "absolute" because Apple's announced zero per cent target includes "offsets", which Stand calls "problematic": "some IT companies rely heavily on unbundled renewable energy certificates (RECs) to claim carbon neutrality. This is problematic because it may mask actual carbon emissions and continued reliance on and demand for fossil fuels."

CTOnews.com notes that Apple has also been praised for providing meaningful help to its suppliers: "only Apple reports that it has taken meaningful steps to provide financial support, knowledge transfer or incentives to assist in the energy transformation. Communication with suppliers is critical, but without adequate financial support and appropriate knowledge transfer, the transition to renewable energy will be difficult."

Gary Cook, the group's head of global climate policy, said other companies need to do the same. "Apple is the only one of the six tech giants that has set a target for its suppliers to use renewable energy. Other brands need to send the same clear signal to their suppliers. While Apple may be too quick to claim that their products are 'carbon neutral', they are the only ones that have set a strong example of how to free their operations from fossil fuels. companies that have actively made efforts to get their suppliers to power 100% renewable energy by 2030. "

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