Shulou(Shulou.com)11/24 Report--

The hot and cold consumer markets overlap, waves and opportunities continue to surge, and the complicated year 2023 presents a challenging examination paper for the global economy. In the face of more and more changes and unknowns, the new normal is being adapted and recognized by China's economy. Self-confidence, self-reliance and self-improvement have become the spiritual strength for the development and growth of more Chinese enterprises, constantly increasing the chips for China's economy to stabilize and reach a far future at the global economic table.

"On October 13, the 10th Anniversary Link Ceremony of Shandong Zhenghe Island was held in Qingdao, Shandong Province." More than 200 entrepreneurs, including Liu Donghua, founder of Zhenghe Island, Yu Dexiang, Chairman of Shandong Zhenghe Island, Li Yunpeng, General Manager of Shandong Business Department of Glory Terminal, were specially invited to discuss the economic trend and development trend under the new normal. On the site of the event, Li Yunpeng brought a theme sharing entitled "The Road to Transition from Progress to Evolution_Glory." From resilience to fertility, the glory of independence, now approaching its third anniversary, is steadily pushing forward the full-scale explosion of products and solutions along the established strategy of two-wheel drive extreme productivism and long-term long-term commitment, steadily climbing towards the top of the industry.

Turn back to November 17,2020. On this day, Glory officially left Huawei and faced the market competition as an independent company. The R & D team built almost all products and technology systems from scratch, and started a new entrepreneurial process in the process of steady recovery ability and concentrated research and development.

66 days of independence, Glory's major global supply chain partners almost completely recovered; 134 days of independence to fully complete strategic integration to start Glory's new strategy; 211 days of independence Glory 50 series release, 17 consecutive days to dominate the best-selling mobile phones in the same gear. With the support of Glory 50 series, Glory market share reached 17% in the fourth quarter of 2021. This figure was as low as less than 4% when Glory was just independent. In just a few months, Glory walked out of a "smile curve" that quickly returned to the center of the market stage.

Li Yunpeng admitted that electronic products are developing with each passing day and need to be prepared for the future. After the first year of regaining strength, the journey that followed was even more thorny and colorful. The reason why Glory can go far in such a journey is inseparable from the strategic formulation and practice of continuously innovating at the bottom and building core capabilities.

According to introduction, in the field of innovation, Glory has established seven R & D bases in the world, including Shenzhen, Beijing, Xi'an, Nanjing, Shanghai, France and Japan. More than 60% of the more than 13000 employees are R & D personnel, and the monthly patent application volume exceeds 300. According to the data, in 2022, glory R & D investment accounted for nearly 10% of revenue, and R & D investment intensity ranked among the top six in China. So far, Glory has been TOP 1 of China's most promising brands for two consecutive years.

Based on its strong innovation capability, Glory has mastered the technical capabilities of leading industries in many key fields such as screen and communication, and actively promoted the implementation and application of cutting-edge technologies. For example, in the field of folding-screen mobile phones, thinness is recognized as the first scientific and technological force, and glory in 2023 continuously refreshes the thinnest record in the industry. First, in July, Glory Magic V2 opened the "millimeter era" for folding screen mobile phones with the extreme thinness of 9.9mm in closed state. Two months later, Glory V Purse refreshed the thinnest record of folding screen with 8.6mm, which made the market and industry witness a glorious miracle of self-breakthrough.

While focusing on innovation at the bottom, it is also insisting on overseas layout. Now it has become a global technology brand serving more than 100 countries and regions around the world, with more than 200 operators and channel partners and more than 3000 service centers. The data shows that in 2023, Glory's overseas layout has achieved a substantial growth of 130%-140%, and is striving to become the third brand with Apple and Samsung.

As Glory CEO Zhao Ming said, there is no bad market, only bad responses and strategies. Now facing the upcoming 3rd anniversary of independence, Glory still adheres to the spirit of stupid bird and maintains the posture of wall-breaker, and continues to build people-centered, cross-system, cross-equipment and cross-ecological intelligent life solutions. Under the new normal of coexistence of opportunities and challenges, this practical attitude of "going far and sailing without fear" will undoubtedly set up a new model for Chinese enterprises to break the situation of science and technology and qualitative change of brand.

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