Shulou(Shulou.com)11/24 Report--

As one of the largest automakers in China, SAIC Passenger Cars has been widely praised for its excellent product quality, innovative design concept and excellent service experience. In the 26th Chengdu International Automobile Exhibition this year, the brand-new sincere work of Roewe brand-D 7 EV and D7 DMH made their debut, and the "D7 Double Car" officially started the new journey of Roewe galloping on the new energy track. This launch not only marks SAIC passenger cars 'firm determination on the new energy track, but also allows consumers to re-recognize the vitality and innovation of the brand. Roewe D7 is the first medium and high-grade pure electric sedan of SAIC Group's leading Nebula pure electric exclusive systematic platform. It has luxurious rear drive architecture design, long battery life, super large body size and smooth driving texture.

In order to efficiently and clearly convey the concept of Roewe brand and its new energy products to consumers, SAIC passenger cars work together with Volcano Engine Automobile Marketing Cloud to improve the overall service quality and sales transformation in an intelligent way. Through artificial intelligence technologies such as natural language processing (NLP), automatic speech recognition (ASR), unsupervised clustering mining, etc., SAIC passenger vehicles can improve the ability of quality inspection and risk control, sales assistance and training, customer portrait and analysis for service process based on intelligent session analysis in key consumer contact scenarios such as call center, DCC electric sales and customer service, so as to realize all-channel data structure and assist SAIC passenger vehicles. Intelligent upgrade of sales service management.

Smart invitation, establish the first layer of trust with customers

Intelligent solicitation solution adopts the latest artificial intelligence and big data technology to provide real-time knowledge information of brands, products and services for front-line staff. Meanwhile, it can quickly capture and process customer feedback and core concerns. It is positioned as an efficiency improvement tool to improve the solicitation efficiency of automobile industry from multiple angles, improve the positive clue conversion rate, and avoid the clue defeat caused by behaviors such as follow-up timeliness lag and non-standard follow-up speech. From the perspective of the main engine factory, we can see the execution efficiency of each region/store more deeply, improve the efficiency of employee training and standardize service through the accumulation of excellent speech skills. From the perspective of the front line, more intelligent invitation tools can also assist various emergencies and problems encountered in the invitation process, focus more efficiently on the customer's concerns and resistance points, and follow up the customer's portrait iteration in the process of multiple invitation services. While selling good cars, Increase customer service satisfaction.

On-line customer communication link full link digitization

SAIC passenger cars are always looking for new ways to enhance brand image and customer experience, and the artificial intelligence technology of volcano engine provides them with a whole new possibility. This will not only change the way they interact with customers, but will also give them more opportunities to increase sales efficiency while increasing Roewe brand influence and market share.

In the future, SAIC Passenger Cars will continue to work closely with Volcano Engine in the marketing cloud direction, continuously explore and introduce more innovative technologies and services to meet customers 'increasingly personalized needs and expectations, provide them with the best car purchase experience, and help brand transformation.

The cooperation between Volcano Engine and SAIC Passenger Car will bring an unprecedented innovation to the automobile industry and set a new benchmark for brand communication and customer experience. Standing on the new track, SAIC passenger cars actively accelerate the implementation of new energy strategy. In the next three years, Roewe will take D7 as the starting point and continue to launch 8 new vehicles, covering pure electric, hybrid and fuel vehicles, bringing comfortable and pleasant travel experience to mainstream consumers in China. Volcano engine will continue to help SAIC passenger cars enter more and more users 'hearts. The brand-new "smart invitation" project will bring better purchasing experience to SAIC passenger car customers and is expected to set new digital standards for the automotive industry.

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