Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizen Alejandro86 for the clue delivery! CTOnews.com October 16 news, Guizhou Moutai Liquor sales Co., Ltd. announced last night that the new anti-counterfeiting system of Guizhou Moutai Liquor, which has been developed for several years, will be officially launched on October 16, and the newly upgraded new anti-counterfeiting system products will be launched one after another.

According to reports, the new anti-counterfeiting system uses new substrates and technologies to upgrade and iterate, adjusts and changes in the use of anti-counterfeiting identification and traceability query, and uses new anti-counterfeiting rubber caps. The official introduction to CTOnews.com is as follows:

In the product appearance packaging, the new anti-counterfeiting rubber cap is scarlet and the surface is smooth; the old anti-counterfeiting rubber cap is sub-pearl red and the surface is frosted; the picture and text of the rubber cap body is different, the new anti-counterfeiting rubber cap body is auspicious cloud pattern, "MOUTAI", "KWEICHOW", "Guizhou" and "Maotai"; the old anti-counterfeiting rubber cap body is "Guizhou Maotai" and "MOUTAI". The new anti-counterfeiting rubber cap is opened by tearing to the left, and the old anti-counterfeiting rubber cap is opened by tearing to the right; the design of the new anti-counterfeiting rubber cap puts an end to the behavior of lawbreakers recycling rubber caps to the greatest extent.

▲ source Guizhou Moutai official publicity video, the following is the same as after this upgrade, the contents of the anti-counterfeiting and traceability methods in the outer box have been changed, and the yellow bar code label has been cancelled on the side of the outer box due to the adjustment of data collection mode, and the anti-counterfeiting recognizer is no longer placed in the box.

In the anti-counterfeiting identification function, the core anti-counterfeiting part, that is, bottle mouth rubber cap superimposed use of "domestic multiple high barriers" optics, ink and other anti-counterfeiting technology, effectively solve the old anti-counterfeiting rubber cap need to use recognizer, difficult to identify, identification complex and other problems. Consumers can simply identify the authenticity by referring to the anti-counterfeiting traceability method with the naked eye without the help of any special anti-counterfeiting identification equipment after purchasing the product.

In the product traceability channel, the core anti-counterfeiting part bottle mouth rubber cap is loaded into the anti-counterfeiting identification technology RFID chip traceability electronic tags, and simultaneously carry out the construction of product traceability query function. The brand-new traceability query system is mainly based on the "one object, one code" trusted traceability system of RFID electronic tag and block chain, which traces the source of Maotai liquor packaging production to store sales, and establishes a complete trusted traceability data chain in the whole life cycle of the product.

After buying Maotai, consumers can trace the source through the mobile phone "I Maotai" App. If you need to know more about product anti-counterfeiting identification and traceability inquiry methods, you can also follow the anti-counterfeiting and traceability instructions for each bottle of Maotai Liquor. At the same time, Maotai conducts convenience identification services in self-owned stores in provincial capitals across the country every Saturday, and consumers can make an appointment in advance or call customer service for consultation.

Guizhou Moutai Liquor sales Co., Ltd. said that the newly upgraded products of the new anti-counterfeiting system will be launched nationwide one after another after the official launch, and the old anti-counterfeiting rubber cap products will continue to be put into use during this period.

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