Shulou(Shulou.com)11/24 Report--

On October 12, Jay Chou's 2023 "Carnival" world tour began in Shanghai Stadium. In the evening, Jay Chou's super realistic "classmate Zhou", the first Homo sapiens leading film, "dimensional extension", which was jointly created by superstar Legend with Javier Music, China Mobile and Hollywood special effects team Weta studio Workshop, officially made its world premiere at the concert. This cooperation marks the superstar legendary expansion of meta-universe IP creation and operation business, and Zhou set sail in the wind on the new journey of meta-universe.

"students of Zhou", the first leading film on the universe of Homo sapiens, was first released worldwide on October 12.

At the beginning of the pilot film, Jay Chou opens the door to the meta-universe with a piece of piano music and enters the 8G era. The digital world is attacked by powerful different-dimensional monsters. However, Jay Chou breaks through the dimension in the form of music and works with Zhou students in the digital world to present a future spectacle of "human-machine-object" integration for fans and the public. In this different-dimensional adventure, the mathematical world and the real world interact with each other, and the strong sensory impact and warm-blooded experience give the public a glimpse of the infinite possibility of "meta-universe +".

The superstar legend authorized China Mobile to IP, the Homo sapiens, and worked with the production team of "Avatar" and "the Lord of the Rings" and Vita Studios, which has rich experience in special effects films, to create the first meta-universe pilot film, which uses real-time interactive rendering to enhance the audience's sense of immersion. through one-to-one restoration of live shooting, to create a multi-mixed reality meta-universe world. Jay Chou personally participated in the co-creation of the pilot film, specially produced exclusive songs for the film, and presented a Hollywood-level music and technology feast for fans and the public.

Jay Chou and "classmate Zhou" number Homo sapiens in Yuanyuan Universe pilot film

At present, meta-universe is moving from concept to reality. The superstar legend runs through IP, completing the upgrade from artist influence to IP influence, not only realizing the combination of Jay Chou in the meta-universe pilot film for the first time, but also matching the short-term flow brought by the concert to fully flow, long-term empowering the whole city. During the "Carnival" world tour, the superstar legend cooperated with the local cultural and travel units in the performing city to display the giant "classmate Zhou" dolls to attract the public to clock in to spread empowerment for the concert. Based on the advantage of "content + technology + integration and innovation", superstar Legend and China Mobile continue to innovate digital intelligence fusion products around "classmate Zhou" IP, covering multiple life scenes of the public and meeting people's needs for a better life.

Superstar Legend said that the company adheres to a firm creative spirit, including not only its own IP content, but also content tailored for business partners, and will continue to display content IP in rich ways with the help of technological innovation in the future, strengthening interaction and communication with fans.

It is reported that the business of superstar legends is mainly for the sales of new retail products and the creation and operation of star-related IP. Star Legend not only signed a 10-year and renewable 10-year IP license agreement with Jay Chou's artist agency Jewell Music in 2021, locking the priority of cooperation with Jay Chou and his related IP, but also made continuous efforts to expand other star-related IP. In 2022, Liu Yihong was turned into a fitness idol IP, the highest monthly fan gain in the history of Douyin, and the official two-dimensional "Coach Liu". Other co-artists include Wang Wanfei Vivi, Fang Wenshan, Chen Falong, Zhan Yuhao, Liang Xinyi and Zhang Jie. The superstar continues to enrich the star and related IP portfolio and has entered into a memorandum of understanding with Eric's artist agency.

In view of the fact that the current concept of meta-universe has attracted much attention, its application scenarios are gradually expanding to games, education, tourism, social networking and other industries. In May this year, superstars joined hands with Javier Music, China Mobile and Vita Studios to create a "classmate Zhou" Homo sapiens for Jay Chou, formally expanding the IP licensing business to meta-universe, which is also the first step into the meta-universe ecosystem.

The superstar legend said that the core development factor of meta-universe does not rely solely on technology, but more importantly, "content". It also reveals that the next step will be to build a Homo sapiens meta-cosmic world outlook, and to develop a series of future content IP around this world view, such as music, movies and concerts. Superstar Legend expects to maximize the advantages of its star IP, broaden the possibility of authorization in meta-universe, and enrich the way in which IP can be realized.

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