Shulou(Shulou.com)11/24 Report--

As a professional leader in high-end kitchen electricity, Fang Tai's entry into the water purification market is a new journey of "healthy water" from scratch and an exploration through the "no man's land". Taking enterprise innovation as the leading factor, market demand as the lead, and in-depth practice of industry-university-research technology to tackle key problems, it took eight years to develop the Chinese people's own high-end membrane technology-- NSP selective filtration technology, which broke the foreign monopoly on high-end water purification materials in one fell swoop, and made an important contribution to the international breakthrough of China's water purification. It provides a "Fangtai paradigm" to promote the self-reliance of China's high-level science and technology and the high-quality development of water purification industry.

As Engels said, "it is impossible for a nation without theoretical thinking to stand at the peak of science." Of course, it is very important to master the core technology, but it is more important to clarify "what is the core technology", because only in this way can we have a clear target, find the focus of technological innovation from the source, and then really pry the transformation of the new and old kinetic energy of the industry. This is the underlying logic of doing products and innovation.

From Laboratory to industrialization: promoting Industrial upgrading with "Enterprise-led" Integration and Innovation

In fact, water purification membrane belongs to the field of basic materials chemical industry. Under the background of high barriers to water purification competition, in order to solve the problem of "sticking neck", we can only develop "hard technology", which requires decades of accumulated strength, as well as the righteous and beneficial choice of being willing to sit on the bench.

In this regard, Mao Zhongqun, chairman and president of Fangtai Group, once said, "We should proceed from consumers and do things that others cannot or do not want to do, and deserve the original intention of doing beautiful and good products."

In June 2014, Fang Tai established the industry's first healthy water filtration technology laboratory of more than 2000 square meters and formed a scientific research team of 50 people, starting a great-leap-forward innovation revolution in the basic field of water purification.

Aiming at "card chain" and "broken chain", Fang Tai takes enterprise independent innovation as the main position, constantly looking for ways to solve technical bottlenecks. In the process of technological exploration of restoring natural good water, Fang Tai constructed an interdisciplinary and cross-disciplinary collaborative innovation model dominated by enterprise independent innovation, constantly deepened the integration of industry, university and research, and worked with major universities and scientific research institutes to actively look for technological prototypes, and finally reached technical cooperation with Professor Zhu Liping of the Department of Polymer Science and Engineering of Zhejiang University for the development and industrialization of gel composite hollow fiber membranes. " The key technical problem of "healthy water" ushered in a break.

As one of the top 100-year universities in scientific research, Zhejiang University has made remarkable technological achievements in the fields of new materials and environmental protection. Since 2015, Zhejiang University has continuously carried out industry-university-research cooperation with Fang Tai. It has played an important role in the research and development of water purification materials and products. This shows that both universities and enterprises take root in basic research and research and development of key technologies before the needs of the national economy and the potential demand of consumers, which makes NSP selective filtration technology successfully transform scientific research achievements into practical application, and lay a foundation for follow-up laboratories to move towards mass production.

In 2016, the world's first membrane wire to "filter heavy metals from water and retain beneficial minerals" was born in Fangtai Water purification Laboratory. But this is only a ray of victory, the heavy metal filtration rate is less than 50%, the low temperature tolerance is less than 0 ℃, and selective filtration is achieved only at the experimental level, which is far from reaching the expected standard. From laboratory to industrialization, there is still a huge technological gap to be bridged.

Subsequently, after more than 1000 days and nights, more than 430 improvements and 2000 kg of raw material consumption, the spun membrane can even circle the earth. Fang Tai finally climbed the invisible mountain between small-scale test, pilot-scale test and mass production, and successfully launched the NSP selective filtration technology, which made the heavy metal filtration rate stable at more than 99%, the organic matter dissolved below the national standard, and still tolerated in the environment of minus 20 degrees.

Wang Hao, academician of the Chinese Academy of Engineering, commented on the technology: "it is very rare to strike a good balance between safety and health in China's water purification technology." With NSP selective filtration technology, Fangtai also filled the technical gap in the water purification membrane industry, and was praised by industry insiders as "at least 20 years leading the industry", promoting the whole water purification industry from "safe water" to "healthy water" era.

From making products to setting standards: leading the future of high-quality development of the industry with "self-control"

In addition to the "autonomous controllability" of the key technologies of water purification, Fangtai Water filter production line is also designed and developed independently, especially the core spinning process line, which uses original equipment to realize the "independent control" of the whole production process at the same time.

In August 2019, Fangtai's first water purifier was launched, marking eight years of independent innovation of NSP selective filtration technology officially available to the public. Since then, Fangtai will iteratively upgrade the water purification technology and aquatic products every year, constantly bringing a healthier drinking experience to consumers.

For the "hard core innovation" products that really focus on consumer pain points, the market response is always the most intuitive embodiment. In less than two years, Fangtai's mother-and-baby water purifier has rapidly increased its market share of retail sales and volume from 0.19% and 0.06% in April 2020 to 45.6% and 32.1% in May 2022, according to Zhong Yikang. From 0 share of the kitchen water purification market, it has jumped to the first place in the market segment in less than two years. Fang Tai's "phenomenal" circle has attracted the attention of the whole industry.

At the same time, Mrs. Fang is also making more efforts to raise people's awareness of healthy drinking water. By taking the lead in drafting the first group standard for maternal and infant water purifiers, Fang Tai put forward that "safety is the premise and health is the guarantee" and set a higher technical threshold than the national standards and line standards related to water purification. "Group Standard" not only provides guidance for consumers to understand the standard indicators, testing and certification and rational purchase of maternal and infant water purifiers, but also is of great significance to promote the standardized development of the water purification industry.

In addition, Fang Tai also led the China Household Appliances Research Institute in 2022 to formulate the industry's first selective filtration water purification technical standard "selective Filtration Technical requirements and Test methods for drinking Water treatment equipment". So that healthy and good water in the water purification industry has new technical standards to follow.

From the latecomer of the original industry to the leader of the new generation of water purification membrane technology, Fang deeply integrates innovation practice and innovates independently with the concept of "healthy water" and basic materials, constantly promoting cognitive upgrading, consumption upgrading and industrial upgrading, opening up a new blue ocean for the water purification market and leading the high-quality development future of the water purification industry.

Since its establishment 27 years ago, Fang Tai has been deeply ploughing the field of high-end kitchen electricity, continuously promoting the in-depth development of basic scientific research around the three core scientific and technological fields of "air, water and cooking", and is committed to creating a higher quality kitchen life experience for thousands of families. Up to now, Fang Tai has more than 10000 authorized patents, including more than 2400 invention patents, firmly grasping the largest patent pool in the field of professional kitchen electricity.

From theory to practice, from laboratory to industrialization, from making products to setting standards, Fang Tai takes independent innovation as the edge, breaks the solidification of competition, spares no effort to accelerate the transformation and application of basic research achievements, and truly benefits the industry and the public. open a new era of healthy drinking water. In the journey of "pioneering innovation", while realizing the long-term development of enterprises and the upgrading and transformation of the enabling industry, Fang Tai has also promoted the transformation from "made in China" to "created in China", helping China's water purification industry to catch up with the world-class level.

With the tenacity and courage of "sharpening a sword in ten years", Chinese companies are reshaping their global competitiveness. Based on the new development stage, we should have a deeper understanding of the connotation of Chinese-style modernization, continue to promote the deep integration of science and technology with industry, and further open up the development path from strong science and technology to strong enterprises, strong industry and strong economy. "Fang Tai people" are making continuous efforts to courageously create a new world pattern led by "made in China science and technology" and "China's independent innovation".

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