Shulou(Shulou.com)11/24 Report--

The top 500 brands in the world, the monitors under Royal Philips for a century, have always been deeply loved by the backbone of the society for their high-end and commercial brand impression. With more individuality and advocating freedom of Generation Z users increasingly become the main force of society, Philips display is also constantly injecting youthful energy into the brand.

On September 19, 2023, Philips display held a "each has its own YOUNG" theme Evnia brand launch and 2023 product evaluation conference in Chongqing, China, which brought a comprehensive interpretation of the Evnia brand concept to the vast number of gamers in the Chinese market for the first time.

Evnia Brand launch and 2023 Product Evaluation Conference

Make a bold attempt to explore the game to show the "heart" track

Since joining the Asian Games, e-sports has received unprecedented attention. According to a survey by game data company GWI Gaming, competitive players account for only 5% of global game players, while e-sports industry accounts for 44% of the global game size. However, as Yan Lidong, general manager of TPV OBM display BU in China, pointed out at the press conference that "the game is not just e-sports", the serious uneven matching of resources has led to the cold reception of 95% of other categories of games and their players.

Yan Lidong, General Manager of China display BU of TPV Technology OBM, made a speech.

In the face of the game industry situation in which the industrial structure shifts to the e-sports project, the types of games, hardware peripherals and game role images tend to be single, and cognitive biases such as gender discrimination, device discrimination and game type discrimination become common among players, Evnia does not drift with the current and only pays attention to the needs of competitive players, but also pays equal attention to the needs of players in other 95% categories of games. Respect the different personalities, hobbies and game orientations of different players, proceed from the actual needs of users, and provide rich and diversified display product choices for immersive, party, recreational and other types of players, so that Generation Z can fully release multiple personalities, multiple love and multiple game pursuit, and achieve their own YOUNG.

All kinds of players have their own YOUNG.

As for "each has its own Young", Mr. Yan shared the triple realm of "YOUNG" at the meeting.

First of all, there are many "samples". Evnia covers diversity with innovation, with three product lines: 7000-8000 flagship series, 4000-6000 classic series and 3000 quality series. Several advanced display technology panels including OLED and Mini LED panels are adopted, which can not only provide large screen visual impact for 3A and host players pursuing visual enjoyment, but also provide e-sports players with a high score, high brush and enjoyable experience. At the same time, there are 21:9 and 32:9 ultra-wide screen product series for racing games, which provide convenient observation and immersion experience for players who need to expand their horizons. Subdivide the corresponding products according to different game requirements to achieve full-type game coverage.

"YOUNG" also means youthful vitality. Evnia promotes equality through innovation, and uses marketing to enable players of different ages, genders, nationalities, skin colors and operating levels to gain self-confidence and reshape players' identity. And rely on the strong brand strength cross-border linkage, starting from the game, covering animation, film and television, music and other entertainment carriers, art forms, from meeting the functional needs of users, to emotional needs and then to the full range of spiritual needs, so that players can play young vitality, play youthful vitality.

Finally, Evnia hopes to build an equal and diverse game "vision"-Avonia. President Yan once mentioned: "the real spiritual attribute of playing games is the ripples of passion and happiness." Evnia ensures tolerance with innovation, breaks stereotypes, respects all players, so that everyone can swing "Yang" in the pure joy of the game, release love and show elegant demeanor.

The vision of the Avonia game, which gives players happiness.

In order to achieve this goal, Evnia specially designed its own "double e" symbol, and combined with the Phoenix totem in Chinese traditional culture for the Chinese market, giving this "double e" logo from Europe a new and extraordinary meaning. Like Phoenix spreading its wings, the left and right structure of the "double e" symbol is just like the "wings" unfolded when the Phoenix flaps its wings. One "wing" refers to the excellent display light and shadow technology of the Philips display relying on Evnia, and the other "wing" refers to the trend cross-border marketing brought about by Evnia's unique youth and fashion attribute. Evnia will use "double wings" to provide the most comprehensive guard for players' game vision, just like the rebirth of Phoenix Nirvana. Give new life to every player who is plagued by public opinion and regain the happy heart of the game.

In this process, Philips display's leading global production and research strength and brand influence will also become a powerful help for Evnia [Avonia] brand to protect Wanjia. Relying on the advantages of Philips, Evnia has mini LED, OLED, QD OLED and other display technologies to provide users with high-quality image display and excellent color performance. Display products have won many awards in the industry and have been widely recognized by science and technology media.

At the same time, try brand linkage, focus on the platform gathered by young users, seek cross-domain and multimedia cooperation, successively reach in-depth strategic cooperation with technology brands such as Yingchi and MOZA, join hands to help e-sports racing, actively participate in game events such as CCG, BilibiliWorld and ChinaJoy, embrace the younger generation, integrate into the younger generation, and empower the brand with youthful color.

Do not forget the original ideal and ambition, adhere to the "innovation for you" to benefit users

In an exclusive interview after the meeting, Mr. Yan said that at this stage, Philips will adopt a dual-brand management strategy, covering B2B and B2C markets with PHILIPS and Evnia brands, and walking on two legs through dual-brand brands.

PHILIPS will continue to build professional productivity tools in the field of business. On the other hand, Evnia uses its own unique and innovative thinking on games to meet the needs of younger life and entertainment, strengthen its close ties with the younger generation, and bring breakthroughs and changes to the game ecosystem.

Evnia knows that only innovation can open up unlimited possibilities, and in the future, Evnia will continue to make efforts, on the one hand, to improve the existing product line, continue to upgrade functions and optimize performance, and refine products from professional e-sports product line, 3A large screen product line, high brush and high fluency, high picture quality and high degree of reduction, to cover market demand. And adhere to Philips "innovation for you" brand concept of intensive research and development, committed to bring users such as Micro Led and other cutting-edge display technology applications.

On the other hand, peripherals and peripheral products will be launched one after another. Mr. Yan revealed that the first generation of Evnia products chose to make a breakthrough from display technology, launching derivative products such as game keyboards, game mice, game headphones and non-slip and accurate positioning of game mouse pads, etc., to create and improve the game ecological chain to meet the needs of more users.

In the follow-up, Evnia will also seek cross-border cooperation with some IP, Chaopai, etc., and give full play to its expertise in audio-visual entertainment outside the game, providing effective solutions to cover a wider range of applications, in-depth access to user life scenarios, and establish a close connection with users.

Build an equal and diverse game horizon for players in all directions, build "love" with "love", guard "happiness" with "happiness", Evnia, Avonia, love, for you!

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