Shulou(Shulou.com)11/24 Report--

In recent years, with Chao play IP as the core, Popomat continues to expand its business territory, promote international layout and achieve group operation at the same time, while the first city park of Popaomat has been opened. It is understood that Popaomat City Park is an immersive IP theme park carefully built by Popaomat. It covers an area of about 40,000 square meters and is located in Chaoyang Park, Chaoyang District, Beijing.

According to reports, Popomat City Paradise takes IP content as the core and uses the immersive experience of "IP + technology + the whole industry chain" to create an interactive experience, retail, catering, and natural sightseeing for fashion lovers, breaking the "culture + technology" trend space and urban leisure and entertainment experience that breaks the boundary of virtual reality. Paradise will combine Bubble Matt's own logic to make IP deeper and thicker to create some light content experience for IP.

Bubble Mart City Park is located in Chaoyang Park along the international bank of Liangma River, covering an area of about 40,000 square meters. The park has a distinctive theme area of IP and rich and colorful light amusement facilities. The park is divided into four areas: bubble Street, Forest area, Castle area and Lakeside area. In addition, the park also has experiential game devices, lightweight unpowered devices, two IP-themed restaurants, a number of park-limited souvenir shops and so on.

At the same time, the entrance to Bubble Mart City Park is also equipped with fantastic and colorful Bubble Street, which has many special IP shops, structures and interactive devices, including MOLLY and other IP images. At the end of Bubble Street is the main entrance to the forest area. "our adventure forest locates a mysterious world full of fantasy, in which the THE MONSTERS family lives. The forest area inherits the original natural landscape of Chaoyang Park, and takes the story background of the IP image as a starting point to create many unique scenes such as fishing villages, tree houses, warrior tribes and so on." According to the person in charge of Pao Pao Matt, there is also an unpowered installation area covering an area of 1100 square meters in the forest area, with unpowered devices such as sand jumping, hemp rope swings, small expansions, slope climbing, undulating webs and mazes, so that children can enjoy a good time.

To the east of the park is the main building castle. The owner of the castle is set to MOLLY. The hall on the ground floor of the castle contains the Chao play Collection, which tells the history of the development of Bubble Mart, and the MOLLY Doll House, which is the sale area of Paradise Limited and IP-derived goods; the second and third floors are dining areas, from furniture, decoration to dishes, are endowed with full IP features. The ground floor of the castle creates an immersive experience place for tourists, which revolves around the story of MOLLY, called "wish Journey", which is divided into "exhibition version" and "immersion version", allowing visitors to experience the whole toy-making process up close. At the same time, the lakeside area is located to the south of the castle area, where there is a tranquil Ark Lake, on which there is an elegant yacht, the DIMOO delicious Exploration, where visitors can enjoy exquisite desserts and drinks.

Hu Jian, general manager of Popomat City Park, said that POP LAND provides people with a short mental rest space in a fast-paced city. Since its establishment more than 10 years ago, Popomat has successfully created a number of well-known IP images, including MOLLY, LABUBU, DIMOO, SKULLPANDA and so on. This time, we will use IP to help urban renewal, create a trend aesthetic scene in line with the characteristics of "Generation Z" in the limited space of the city center, drive multi-industry development with immersive interactive experience, and build an innovative application travel scene with IP content as the core.

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