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By providing comprehensive business analysis solutions, Analytic Partners helps brands shift from relying solely on ROI analysis reports to evaluate marketing results to more forward-looking business insights to drive business growth.

Recently, Analytic Partners Survey Consulting (AP), a leader in quantitative marketing evaluation and optimization, announced that GPS Enterprise (GPS-E) business decision-making platform has launched a new feature that can help brands make dynamic and forward-looking decisions. GPS-E provides proprietary business insight that takes into account the rapid changes in the market and the economy as a whole, enabling brands to go beyond previous methods of relying on analytical statements to evaluate marketing results.

In today's complex business environment, marketers can no longer rely solely on ROI analysis reports to plan future business activities. Due to rapid changes in the economic environment, customer behavior and the competitive landscape, once effective methods may not work in the next quarter. AP Conn's business analysis (Commercial Analytics) solution and GPS-E business decision platform provide marketers with forward-looking planning and strategies to better make long-term decisions and enhance brand competitiveness.

Business analytics solutions use advanced science, technology and expertise to understand and predict the impact of all business drivers, including brands, consumers, products, operations, markets, and external factors. GPS-E integrates data, analysis, and insight to drive decision-making through dynamic prediction, real-world scenario planning, and strategy optimization.

The new features included in the business analysis solution have been launched on the GPS Enterprise (GPS-E) business decision platform:

Forward planning: automatically generate marketing input scenarios that integrate all internal constraints and external influences to discover or create new opportunities for value.

Scenario guidance: help brands speed up the development, optimization and evaluation of multi-objective plans to shorten decision-making time.

Predictive simulation: continuously anticipate and respond to changes and share the latest insights with all functional departments and teams. Brands can flexibly adjust their strategies to adapt to the changing market environment, simulate and optimize them, and provide more accurate forecasts.

New end-to-end UI / UX: real-time insight, transparent data accuracy, timeliness of analysis and intelligence, and increased credibility of planning and decision-making.

With more than 20 years of industry experience, Analytic Partners Prospecting Consulting is an industry leader in providing marketing measurement and strategy optimization, modeling and analysis techniques, and solving multi-dimensional business problems and objectives. Customers who make decisions through AP's business analysis solutions have won a variety of industry awards, including ANA Genius Awards for Analytics Adoption, IPA effect Award (Broadbent Prize for Best Dedication to Effectiveness) and I-COM data creativity Award for many years in a row. These new features build on the successful experience of translating data into expertise, enabling brands to unlock growth opportunities and realize business value.

Nancy Smith, global president and CEO of AP Conn, said: "We are very pleased to announce that the GPS-E business decision-making platform has a strong forward-looking feature. With the accelerated pace of market change, we are well aware of our customers' strong demand for proactive, convenient planning and optimization functions. The launch of the new features will help customers better master business decision-making tools to adapt to real-time changing market challenges and opportunities, and help brands make smart and forward-looking decisions in a changing market environment. in order to maintain a leading position in a highly competitive market, identify new opportunities and seize opportunities to achieve sustainable growth. "

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