Shulou(Shulou.com)11/24 Report--

Recently, the 2023 Shanghai Rolex Masters is halfway through, and the peak showdown is about to take place! The Shanghai race is one of the nine races in the world and the only race in the Asia-Pacific region with the highest ATP level of 1000 points. Compared with previous years, this year's Rolex Masters in Shanghai has been greatly upgraded, the schedule has been extended from 7 days to 14 days, the singles signing table has also been expanded from 56 to 96, and all the top 100 players in the world have participated in the competition. during the competition, it continues to provide fans with the highest level of competition in the world, which greatly meets the needs of fans to watch high-quality and high-standard games during the National Day Golden week. In addition, the prize money has also been further increased, making it one of the men's events with the highest prize money in the world.

2023 Shanghai Rolex Masters sponsor COLMO has never stopped ploughing the high-end sports circle since the birth of the brand. It has been named Wuxi Marathon and Deep Cooperation Gobi Challenge for four consecutive years, and has continuously upgraded its cooperation with Golf Challenge for two consecutive years. Through continuous cooperation with sports challenge events, it has gradually established a higher awareness of the spirit of "climbing more than" in the high-end elite circle. As the sponsor of the Masters, I applaud the fully upgraded 2023 Shanghai Rolex Masters, which stems from the tennis spirit of elegance, self-confidence, persistence and courage embodied in the fierce tennis confrontation, which is highly resonant and perfect with the brand spirit of "climbing more than" upheld by COLMO, and also represents that the high-end value and excellent concept of the COLMO brand have been recognized by the world's top tennis tournaments. It has become a unique existence of high-end household appliance brands in China.

In the name of Yunlibai, it is the ultimate connotation of "Rich White" for 1% of the super people in the world.

On the occasion of the start of the 2023 Shanghai Rolex Masters, COLMO, as a sponsor, unveiled the 2023 Shanghai Rolex Masters Brand World with its EVOLUTION New Elephant Series Yunlibai new products, creating a cloud glass white display space for elite players and tennis enthusiasts from all over the world, incisively and vividly demonstrating COLMO's unremitting exploration of technology and the ultimate pursuit of rational design aesthetics.

As an important new product recently launched by EVOLUTION New Image system, Yunlibai is the ultimate presentation of the product team after thousands of attempts and explorations. it adheres to COLMO's "climbing" spirit of constantly breaking through aesthetic imagination and pursuing aesthetic advancement, and is a brand-new exploration of EVOLUTION's new image set of all-hidden aesthetics. Yunlibai is a unique warm white that reconciles 92.2% pure white with 7.8% warm color. Its extraordinary softness can contain all the hidden edges of household appliances and inject the soul of hidden aesthetics into the home space, showing a unique aesthetic feeling of "pure and rich, calm and firm". At the same time, COLMO newly created through AG glass layer etching technology, constantly debug zircon rare coating light penetration and reflection ratio, to create a faint sense of high light; surface AF easy to clean coating, simulate the lotus leaf effect principle, solve the problem of glass material easy to leave mimeograph, but also let the original cold glass with a mild skin, delicate and smooth. The overall appearance creates a pure sense of return through the white layer and thickness, and at the same time, it interprets and deduces the ultimate connotation of "rich white" for the pursuit of the advanced interpretation of life.

To build a "new realm of unbounded aesthetics" for the elite to meet the social needs of the progressive family.

Being in the 2023 Shanghai Rolex Masters brand Tiandi COLMO EVOLUTION new image set Yunlibai display space is like stepping into a harmonious, orderly and integrated "new realm of boundless aesthetics". In the design concept, the concept of "lightness" and tennis elements are integrated into the space, on the one hand, rely on a large area of white to bring a sense of visual lightness, with the help of natural light distribution to create a sense of visual hierarchy; on the other hand, the ingenious use of grass-green tennis elements adds a lot of dexterity to the overall space, appropriately interpreting the space theme of "lightness on the stage, extraordinary progress". In terms of design style, Yunlibai continues the rational aesthetics of "turning complexity into simplicity" that COLMO has always adhered to. Through pure flat, fully embedded, hidden storage design, the moving line of the internal scene in the display space becomes neat and smooth; the semi-open layout design leaves a blank for the interaction between people and products, realizing the boundless integration of the space.

In this unbounded and orderly space, elite people can easily get the extraordinary experience of cooking and chatting in parallel, home and social life. This is because COLMO always pays attention to the progressive taste expectations and family social needs of the elite, with a keen insight into the layout and strong product power of the crowd. Relying on the design form of EVOLUTION new elephant system Yunlibai and "LDK integration", COLMO breaks the shackles of space, reconstructs the family interaction scene, realizes the unbounded connection of the living room, dining room and kitchen, creates the "unbounded and orderly COLMO family social center", opens a new imagination of family life, and leads the extraordinary progress of enjoying life.

The Yunlibai exhibition space not only brings the life experience to the top tennis players from all over the world and fans from all over the world, but also proves the success of the cooperation between the COLMO brand and the 2023 Shanghai Rolex Masters through the ultimate interpretation of rational design aesthetics. It is precisely the high frequency of both sides committed to the exploration and realization of users' enjoyable life, as well as the spiritual agreement shown in the process of exploration. To achieve the cooperation between the two sides this time. In the future, COLMO will continue to take the spirit of "climbing more than" as the guide, join hands with Jingying people to explore the extreme of AI technology and rational aesthetics, and work with more partners in sports circles to create a better future for quality people.

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