Shulou(Shulou.com)11/24 Report--

In the new energy era, domestic car companies have made Japanese, German and American cars feel the shock of being made in China. In order to avoid losing the market to domestic cars, the European Union decided to launch a countervailing investigation against Chinese electric vehicles some time ago. To everyone's surprise, the situation became so serious that the European Union even pointed its guns at German car companies.

BMW has recently received a request from the European Union for an investigation into its all-electric model, the iX3, Bloomberg reported. Yes, China's new energy vehicle subsidy policy is not only enjoyed by domestic car companies, but also treats domestic cars and joint venture cars equally. It can be said that China is the only car producer in the world that has the courage to do so.

In order to prevent European car companies from losing their competitiveness, it is understandable to restrict the tariffs and sales of domestic cars in Europe, but what does it mean to target German car companies? Volkswagen and Porsche CEO Obom both expressed dissatisfaction in Stuttgart that the EU violated the principle of fair trade.

Last month, time magazine said that the EU's actions against Chinese car companies are actually dominated by Paris, not only to restrict Chinese car companies, but also to attack German car companies, especially German cars made in China. the aim is to expand the market share of French cars in Europe.

It is obvious that domestic cars are growing day by day, and the New York Times admits that "Chinese cars are sweeping the world," but French cars have to "fight in the same room" with German cars. what is their intention?.

Attack Chinese and German car companies, French cars kill two birds with one stone when the European Union announced an investigation into China's new energy subsidy policy, the biggest panic was not domestic cars, but German cars. The reason is that the domestic sales of German cars are very high, and if China retaliates against the EU, German car sales will inevitably drop sharply, and even production may be affected.

In contrast, French cars are much less affected. According to the data of the Federation of passengers, from January to June 2023, the domestic retail volume of French cars was only 39295. Sales of less than 40,000 cars in half a year, French cars can almost be said to be in a state of semi-withdrawal from the Chinese market. If China counteracts European car companies, it will have no impact on French cars at all. It is for this reason that France dares to crack down on Chinese car companies.

German car companies, on the other hand, are extremely dependent on the Chinese market. Take Volkswagen as an example, more than 40% of its sales come from China, and Lang Yi is one of the best-selling cars in the country. Once China counteracts European carmakers, German car sales are likely to plummet. For French cars, the benefit they can get is the opportunity to increase their share of the European market.

Today, with economic globalization, China is not only the world's largest automobile market, but also the largest automobile production base, and it has become the world's largest automobile exporter in the first half of this year. The EU investigates BMW's iX3 model because it will be exported to other markets after it is made in China, with about 15000 to 20,000 cars exported last year. If the production of German cars can be affected and the export volume decreases, French cars will have the opportunity to seize part of the European market that used to belong to German cars.

As a result, German auto-related companies such as Mercedes-Benz, Bosch and Volkswagen have expressed their position and criticized the EU's actions, in which Mercedes-Benz said bluntly: "Free trade and fair competition ensure our wealth, growth and innovation." protectionist measures will only be counterproductive. "

To put it simply, France has taken the lead in encouraging the EU to target Chinese car companies because they can not rely on the Chinese car market, lift the table without eating cake, and even have a chance to benefit from the European and American markets.

Denying others can not improve yourself. Instead of targeting Chinese and German car companies, French cars should think about how to expand the market.

French cars, attacking others can not improve themselves. Since about 2017, the domestic market has seen a precipice collapse of French cars. Up to now, less than 40,000 French cars have been sold in half a year, which is basically tantamount to leaving the Chinese market. In the past few years, many car companies have discussed why French cars have been abandoned by Chinese consumers.

Netizens gave different answers, such as not meeting the needs of Chinese consumers, frequent quality problems, and so on. The advantage of French cars lies in handling, chassis hanging in the forefront of the world, but Chinese consumers pay more attention to fuel consumption, space, appearance and other attributes, but do not care so much about handling.

Peugeot, the leader of French cars, has entered the Chinese market without breaking all kinds of quality problems. Peugeot 408 has a tire drum problem that has been complained about many times. Although all Peugeot cars are replaced free of charge and provide a very perfect solution, poor quality labels can no longer be eliminated.

In addition, French cars are too stubborn, in the period of rapid development of the domestic automobile industry, are not willing to cater to consumers, the launch of products such as Peugeot 308 C4L, C5, C6 and other models, appearance and configuration are difficult to meet the needs of domestic consumers, and the price is on the high side. This year, Hubei Citroen C6 reduced its price by 90,000 yuan, but raised the car price by only 120000 yuan, but it was very popular for some time.

French cars not only sell poorly at home, but also lose the glory they once had in the global market. Sales of Peugeot Citroen and Renault fell again and again.

After the arrival of the new energy era, domestic cars continue to make efforts, Volkswagen in Germany is undergoing rapid transformation, and the ID series has achieved good sales. French Peugeot Citroen announced in 2019 that it would design and produce new energy vehicles based on CMP and EMP2 platforms, but only launched some petrol-to-electric models.

Now French cars are pushing the European Union to investigate China's new energy vehicle subsidy policy, which looks like giving up the huge Chinese market and thinking only about one-third of the EU's land. In this regard, Xiaotong can only say that the pattern of French cars is smaller.

More crucially, sales of domestic passenger cars are not high in Europe at present, and French cars can hardly get any benefits unless China counteracts European car companies (cracking down on German cars). So will China counter European carmakers?

Judging from the current situation, it is almost impossible, the main reason is not irresistible, but unnecessary. According to the data of the Federation of passengers, the share of independent brands in the domestic new energy vehicle market in 2022 is as high as 79.9%, which has an absolute advantage over joint venture cars and imported cars. At the beginning of the domestic introduction of Tesla car, there is a reason is that I hope Tesla can play the catfish effect, keep the German car, can also play the catfish effect.

From this point of view, I am afraid that the French car company's plan will only come to naught, and the French car itself is not competitive enough. Even if it increases the cost for Chinese car companies to open up the European market, it will only give up more markets to German cars and Tesla.

Active cooperation is the best choice for the European Union to face Chinese car companies. China is the country with the most complete range of industries and the most solid foundation in the world, but we can get to this point not on the basis of active choice, but because foreign companies in many industries are unwilling to cooperate with us. We can only start from the foundation.

Despite the rise of Chinese car companies, many parts still come from overseas companies, which can almost be said to be inseparable from Bosch, Qualcomm, Ericsson and other enterprises. Rejecting protectionism and fair competition among car companies is the best choice to make the cake of new energy vehicles bigger together, so that everyone can get more cake.

Now the targeted investigation of the European Union has aroused the dissatisfaction of German car companies, the automobile industry is the lifeblood of Germany, if the European Union does not stop in time, the dispersion of people within the European Union may cause some irreparable consequences.

China's subsidy policy for new energy vehicles does not discriminate against legal cars. Perhaps legal cars should find more reasons from themselves and rethink how to open up the Chinese market. After all, less than 40,000 vehicles were sold in half a year, and there is a lot of room for improvement.

The popularity of the Citroen C6 after the price reduction also shows that French cars are not unsalable in China, but the current price, which consumers are not willing to accept.

This article comes from the official account of Wechat: ID:dianchetong233, author: lost Soul.

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