Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizen Alejandro86 for the clue delivery! CTOnews.com, October 14 (Xinhua) during the Tokyo video game show held last month, Genki, a Twitter blogger from Japan, communicated with Phil Spencer, head of the Xbox department, to reveal Xbox's goal of entering the Japanese market. The blogger released part of the conversation on the 13th.

At TGS, I asked Spencer if he planned to build more studios in Japan, or just focus on relationships with publishers.

He told me that they wanted to expand their studio in Japan, but it was more than that. They want to expand their business "in other ways".

Tech4gamers analysts say Spencer's ambition in Japan is not just to build a studio, Microsoft's goal is to "expand in an all-round way."

In September, a batch of documents about Microsoft's acquisition of Activision Blizzard were disclosed, including testimony related to Xbox director Spencer's remarks about the acquisition of Nintendo and V Club, which was emailed in August 2020, before Microsoft officially acquired Zenimax (News Agency B). Spencer believes that Microsoft is the most likely American company to work with Nintendo, according to the email, which mentions that Nintendo's board of directors (BoD) actively promoted the appreciation of the company's stock at the time.

Separately, in an email published in June by Xbox game studio Matt Booty, Matt Booty encouraged Tim Stuart to invest heavily in game content so that the company could compete with Sony through subscription services.

The article said: "We (Microsoft) are in a very unique position to put Sony out of business. We (Microsoft) can spend $2 billion or $3 billion in 2020 to prevent competitors from taking the lead in services in the future, so it's worth spending money to stop Sony, Google, Tencent and Amazon. It's worth it to make Microsoft the Disney of the gaming world."

According to previous reports from CTOnews.com, Spencer said in an interview during the Tokyo Game Show that Microsoft Game Studios also has Japanese creators. Although they can't disclose details yet, they are working with a series of developers to create new games. Our development environment, including the first and third parties, has been growing, so we can look forward to the Japanese games on our platform in the future. "

Related readings:

Money ability: Spencer, the head of Xbox, has considered buying Nintendo or V Club, thus "creating more opportunities for Microsoft".

Xbox executives have proposed to "spend money to kill Sony" to strengthen Microsoft's game business.

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