Shulou(Shulou.com)11/24 Report--

Perhaps Fuji is also looking for such an opportunity to completely withdraw from the film market and invest its efforts in more profitable projects.

Fuji's traditional film business has long seemed a huge liability to them, and they are the opposite of Kodak's context, which is full of excitement and constantly clamoring about the upcoming revival of film.

For the new film fans who entered the pit after 2020, that is, in the past three years, Fuji's influence was indeed much smaller, but for the small partners who entered the pit around 2010, Fuji film was important at that time.

In 2010, this digital rise in an all-round way, film to the end of the era, when the curiosity of the novice film is mostly from Fuji C200 start, a Fuji official website does not have, but it is MADE IN JAPAN strange products.

For the 120 aspects, there are 20 pieces a roll (later increased to 28 pieces and long-term stability) PRO160NS, but we basically use the North American version packaging.

Fuji FP-100C tear-off sheet, which is now regarded as a legend, was only 70 pieces a box before it was announced to be discontinued in 2016, and when the price of Fuji Polaroid was 50 pieces and 10 pieces, can you imagine? Tear pull piece, than wide Fuji expensive 2 yuan a piece. Its Japanese price is more than 1000 yuan a box. At that time, some tear sheet bosses could smash 4 or 5 boxes at a time.

In the film market from 2015 to 2018, there is a very psychedelic brand: Agfa.

The original AGFA film had already gone bankrupt in 2005, so how did Agfa film suddenly appear on the market? And color film?

In fact, after Agfa went bankrupt, its black and white film production line was retained, and then this production line cooperated with MACO, Germany's largest film distributor, to restore APX100 and APX400 films and Agfa film brands.

MACO distributes four major brands in Europe: Agfa, Lule, Fuma and Fuji.

Think of something? Yes, you guessed it correctly. Under the order requirements of MACO Company, Fuji Company OEM 3 kinds of Agfa brand color film.

VISTA200, which is actually C200, is a film provided by Fuji to overseas distributors. There is no corresponding product in Japan.

VISTA400, which is actually X-TRA400 of CH-25 formula, is 400N at the edge. X-TRA400 is available in both CH-23 and CH-25 formulations, both labeled X-TRA, while CH-24 is labeled PREMIUM400, which is exclusively available in Japan.

CT100, reverse film, the price around 2016 is 40 yuan a roll, the cheapest reverse film on the market, but the turret was only 40 yuan at that time. There are different opinions on what roll this film is, because there is no specific data, some people think it is RDP3, but Europeans think it is Fuji's own SENSIA non-professional reversal film. Because Fuji has just stopped production of SENSIA in China, there is this CT100 on the market. Moreover, this CT100 has been on the market for a very short time, only 2-3 years, and the batches are very few. It is very likely that Fuji has used up the remaining raw materials of SENSIA.

In addition, there were two kinds of film marked Fuji at that time, 100-degree and 400-degree Fuji business rolls. It's 2015. Who uses film for industrial records? Was he afraid that someone would fake the P-picture?

The business roll is Fuji's most peculiar film. It is a local roll, but it can't be found on the official website. The information that can be known is that this film was taken over by Fuji from the discontinued Konica, and was used with Konida's field supervision series cameras at that time. But whether Konica's formula or Fuji's own is used is unknown.

However, the actual sales volume of this film is very large.

It can be said that in 2015, Fuji film is still a huge empire, and its real greatness lies not in how many categories of film there are under the Fuji brand, but in its ability to produce film at an amazing output, a large number of OEM films for overseas dealers.

And around 2015, due to the existence of this huge film industry empire, the actual price of C200 is only 12 - 15 yuan.

Therefore, Fuji's withdrawal from the film market is not due to the discontinuation of PRO series film, leaving only two negatives and so on.

In fact, as early as 2018, Fuji closed the OEM channel, no longer OEM Aikefa and other film, has decided Fuji gradually out of the film market road. Stop OEM, reduce production capacity is Fuji exit film market real performance.

Fuji's own statement is always insufficient raw materials, indeed, film is a very large and long industrial chain, because it is a sunset enterprise, some special raw materials may indeed be unavailable, but Fuji only in the domestic film production stop explanation, and stop production international contract film not to mention explanation, not even a notice.

However, overseas distributors sell Fuji brands, or Fuji overseas companies still have to sell products. Therefore, in just five years, Fuji has changed from a foundry to a situation where it needs to stick leather Kodak film. Their black-and-white film is manufactured by British factories, but the style is still ACROS style.

At the rhythm of internal and external two steps, Fuji's overseas film production has been completely stopped, only the domestic production and sales part has been retained, and this regardless of the current only 2 kinds of negative film and 3+1 kinds of reverse film, basically has reached the point of stopping.

For a large-scale industry like the film industry, once it stops, to resume it is tantamount to starting over.

On this day in 2023, Fuji film itself has very little impact on our film fans. However, as Japanese people who have a lot of film lovers and are quite narcissistic, if Fuji, once their pride, completely stops production of film, I'm afraid they will not be able to accept it psychologically, right? Pentax recovery film camera can be seen, at least in Japan, there are signs of recovery of domestic film. I don't think Fuji would have had to transfer film from overseas to China if it wasn't for this.

Of course, some friends ask, Fuji film in the film era as Kodak, Agfa brand rose only after, whether it has the ability to compete with Kodak? Or did Fuji not have such a large amount of energy?

Let's go back to 2000, the year when most films were sold in human history, and look at the 60 color films listed in Popular Photography magazine. The year 2000 was arguably the pinnacle of the film era and a turning point.

It lists 35 color negatives, 16 Kodak and 11 Fuji. Of the 25 color reversal films, Kodak 12 and Fuji 9.

Although Kodak has always been the overlord of the film world, with many varieties and types, Fuji is the only manufacturer that can compete with Kodak in variety, type and even quality. The rest of Agfa and Konica do not have this ability.

So I think the disappearance of Fuji film empire is also a pity for film fans.

This article comes from Weixin Official Accounts: Film Fan Club (ID: jiaojianmi), by Shanghai Old Dirty Turtle

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