Shulou(Shulou.com)11/24 Report--

On October 13, 2023, Samsung's "Unfold your world folding Market", an immersive art bazaar created by Samsung, together with many outstanding brands such as Brompton, Audi, Popomat, Xiao Hongshu and origami artist Wen Qiwen, officially opened in the Central Plaza of the Bund. While watching the four origami art scenes of "riding encounter", "novelty", "beauty" and "power", consumers can also experience the innovative folding lifestyle created by Samsung around its fifth-generation folding screen phones. in the passionate collision between classic old architecture and art, appreciate the infinite possibilities of cutting-edge technology and life, and harvest a unique autumn romance.

Samsung "Unfold your world folding potential Collection" landed in Shanghai Bund Central Square

This time, Samsung's "Unfold your world folding set", unveiled at the Central Square on the Bund, has four exhibition areas: "folding Ride", "folding novelty", "folding Beauty" and "folding Power". People can deeply experience the innovative experience brought by Samsung's cutting-edge folding screen technology and innovative interactive ways in different scenes and dimensions such as sports, fashion, entertainment, life and so on. At the same time, Samsung also carefully prepared fashion shows and rich interactive sign-in activities, invited friends at the scene to discover and find the hidden folding art in the exhibition area, and received a task card to complete the specified tasks. there is also the opportunity to draw daily surprise awards or exchange rich event gifts.

Samsung "Unfold your world folding potential set" on-site interactive sign-in

The "folding Ride" exhibition area, jointly created by Samsung and Brompton, innovatively combines science and technology, origami art, Chinese urban landmarks and natural elements, showing the audience a vivid picture of the modern city. Users can ride Brompton's bike and experience the unique vertical interaction mode of Samsung folding screen phones, the super-perspective shooting of Galaxy Z Flip5 and the powerful Smart + connected features of the Galaxy Watch6 series, to explore and experience the world through a new perspective in a folded form and a rich Galaxy ecology.

"folding riding encounter" theme exhibition area

The "folding novelty" exhibition area is specially designed for the younger generation who pursue fashion trends. Samsung cross-border POP MART popular IP LiLiOS, while origami artists integrate distinctive jellyfish and planetary elements into them, creating a trendy space full of dreamy colors in a novel folding way. Friends at the scene can take advantage of innovative experiences such as Samsung Galaxy Z Flip5's ever-changing perspective, post-photo selfie and hands-free selfie to release their passion and feel the new folding trend full of personality together with LiLiOS eldest child.

"folding novelty" theme exhibition area

Technology is not only cold algorithms and complex hardware, but also a kind of art and aesthetics of life. As the most powerful creator of science and technology aesthetics, folding potential focuses on Samsung and Little Red hand, the most influential life sharing platform in China, bringing you the exhibition area of "folding Beauty". In the beautiful folding garden, people can not only deeply experience the wide-field intelligent outer screen and free shooting function of Samsung Galaxy Z Flip5, but also record those moments with the best perspective. You can also appreciate the different aesthetics of life in the past.

"folding Beauty" theme exhibition area

The "folding Power" exhibition connects technology with the depth of life through the art of origami under abstract lines. In this exhibition area, the high-energy mobile productivity of Samsung W24 and Galaxy Z Fold5 supported by S Pen (exclusive to Samsung folding screen phones) and the aesthetic charm of Audi A7 Sportback bring immersive feeling and innovative technology experience to the audience, as well as power and speed to give life more beauty.

"folding Power" theme exhibition area

In addition to Samsung Galaxy Z Fold5, Galaxy Z Flip5 and Heart World Samsung W24, the central experience area also offers new products launched by Samsung in 2023, including the Samsung W24 Flip and Samsung Galaxy Tab S9 series tablet PCs, as well as new smart wear products such as the Galaxy Watch6 series and Galaxy Buds2 Pro. At the same time, there are also staff at the scene to provide professional and meticulous explanations to help the audience fully and clearly understand the charm of Samsung's cutting-edge technology.

Samsung "Unfold your world folding potential set" product experience area

Around the continuously upgrading consumer demand, through continuous technological innovation and product iteration, Samsung has been working hard to promote the progress and development of the folding screen industry and bring more convenience to people's lives. Samsung's "Unfold your world folding potential set" not only provides a platform for people to gain an in-depth understanding of cutting-edge technology, but also makes people feel the unique charm of an innovative way of life, and has more choices and expectations for future life.

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