Shulou(Shulou.com)11/24 Report--

In the era of digital economy, the second time to start a business, word-saving is the first. More and more expensive travel consumption, more and more troublesome paper-electric mixing, more and more painstaking operation and management, a large number of enterprises are trapped in unlimited entanglement between business development and cost control, and the pressure of reducing costs and increasing efficiency is unprecedented. On October 12th, the Heisi Future Financial people Conference and Autumn Product Conference with the theme of "province" was officially held in Hangzhou. 400enterprise CEO, CFO, CIO and mainstream media attended the meeting.

Before the press conference, Ma Chunquan, founder and CEO of Hesi, was interviewed by many mainstream media, including China Accounting News, Xinhua News Agency, New, 21st Century Business Herald, IT Friends, IPO early know, Zinc Finance and Economics, Frontier Entrepreneurship, industrialist, Hangzhou TV Station, Zhejiang News Channel, Zhejiang Economic Television, China Blue TV, Hangzhou three sets, Zhao Jicheng Channel and other mainstream media. Reveal more details and thoughts.

In Ma Chunquan's view, "provincial ng" is a compulsory course today, while "provincial ng" that changes ideas is the paving stone of tomorrow. From cognition to action, the organic combination of provincial ng and provincial ng is the key for financial people in the future to give full play to their value in the process of starting a second enterprise.

Q1

Why do you think that enterprises need to start a second business in the era of digital economy?

The global economy is experiencing great upheaval, rapid growth has become a thing of the past, and enterprises have a growing sense of crisis. From January to May 2023, the total profits of industrial enterprises decreased by 18.8% compared with the same period last year, while operating income increased by 0.1% compared with the same period last year. The rapid growth of enterprises has almost disappeared. In this context, the second venture is bound to come. In the face of the second venture, a large number of enterprises wander and tangle between business development and cost control, and encounter unprecedented pressure to reduce costs and increase efficiency.

Cash flow is not only the new survival strategy of the enterprise, but also the new valuation logic. In the context of economic austerity, it is of course necessary to save. For every additional dollar of income, an enterprise does not necessarily have a profit of one yuan. But every dollar saved is a profit of one dollar. Buffett also mentioned: income is virtual, cash is real, only cash can let the enterprise survive.

Therefore, when the development of an enterprise enters a plateau, it is necessary to build a new source of power, get rid of the burden of the past, reconstruct the organizational form of the enterprise, and stimulate all sleeping, non-young cells. so that enterprises can obtain new upward momentum and a growth curve of sustainable development. In the process of starting a business for the second time, it is necessary to get rid of the existing habitual thinking and a series of problems such as the ossification of organization and the low efficiency caused by personnel slackness.

At the same time, secondary entrepreneurship will inevitably lead to organizational change and transformation and upgrading of enterprises, so what direction should it turn to? The answer is the amoeba mechanism. The important goal of the second venture is to upgrade the organization, break the model of big pot rice in the past, and turn to the self-management system of small individuals. But the process is destined to be difficult, not every company can make a smooth transition, and some may even get into trouble. However, the shift in awareness of letting each individual bear the pressure, bear the responsibility, and be responsible for its own profits and losses is very important for the transformation and upgrading of the organization.

Q2

On the road of the second entrepreneurship, what are the bottlenecks faced by enterprises and the key points of operation and management transformation?

The core difficulty of secondary entrepreneurship lies in the shrinking of the organization and overcoming the increase of entropy. In the concept that is very popular in the Internet industry a few years ago, what is familiar is the law of entropy increase. The effective solution to this problem is to divide the problem infinitely into tiny plates in order to overcome the problems caused by tissue aging. This model of subdividing large plates into small and orderly plates has many similarities with the contract responsibility system based on joint output. In the second venture, the most difficult growth bottleneck of enterprises is actually the contradiction between the surge of internal costs and the slowdown of external economic growth. In fact, the management of many Internet manufacturers is very chaotic, and the internal consumption is very large. Once faced with the external environment of slowing growth, this problem will gradually emerge.

Enterprises in urgent need of transformation urgently need to activate the vitality of enterprises through organizational structure adjustment, which is the only way of organizational change under the second entrepreneurship. The matching adjustment cost and profit distribution mode also obviously puts forward higher requirements for the digital level of enterprise finance.

Generally speaking, the second venture is to reconstruct the organization and realize the "three provinces"-saving money, requiring full participation; saving trouble, must optimize the whole process; and saving worry, it must be broken into parts. As an agile financial revenue and expenditure management platform, Hesi helps enterprises to save money, trouble and worry through object accounting.

Q3

How to understand the concept of "object accounting"? How is it different from the previous accounting concept of financial affairs?

In the "Research on object Accounting under the New Paradigm of AI" jointly issued by the Institute of Future Financial personnel, the Joint Laboratory of Intelligent Finance of Peking University and Hesi, the theory of "object accounting" is put forward for the first time.

Object accounting is a method to construct an intelligent accounting platform by drawing lessons from the abstract concept of the physical world of the object-oriented analysis method, through the objective description and analysis of the enterprise's economic activities and the value movement of the responsibility center to which it belongs, decompose complex economic activities, and flexibly combine and associate them, so as to realize the fine management of enterprise value movement and improve the economic benefits of enterprises.

The measurement and distribution of the value of the platform organization is bound to become an extremely thorny matter. The granularity of accounting is so fine that each atomic accounting has to be constructed into a specific structure in order to distribute benefits in this structure. When calculating the atomic income and expenditure profit and loss, we will use event accounting for accounting. When the information after accounting is combined with a certain organizational structure, we will use the method of responsibility accounting. Only when these two accounting tools are intertwined and combined with each other can the accounting and distribution of platform organizations be realized. Therefore, once again, whether it is an event or a responsibility center, it can be defined as an "object". We study the income and expenditure profit and loss and value creation of this "object" through accounting methods.

Under the guidance of the object accounting theory, we study the profit-making subject-the income and expenditure profit and loss of each action, behavior and transaction, and then summarize it to each responsibility center to form a summary income and expenditure profit and loss. According to this theory, we build a platform for revenue and expenditure management in a digital way, and in the system of organizational decentralization, we can endow every operator with sufficient data support and digital support for their decision-making and management. to become the future financial person to create the second venture of the enterprise.

Q4

Reducing cost and increasing efficiency is a difficult problem for every enterprise. If we think about applying object accounting, how to help enterprises really "save"?

Enterprises need to realize the "three provinces" with the help of financial digital tools-- "money-saving" with full participation, "trouble-saving" of the whole process optimization, and "worry-saving" of breaking it into parts.

At this press conference, Hesi released the "more economical Plan", which also built a set of business-centered financial management solutions for enterprises. By eliminating the need for reimbursement and accounting automation, we help financial and business personnel liberate from the complicated work of reporting and accounting; at the same time, through the single system of thinking files, we can help enterprises to achieve full compatibility in the paper-electric hybrid era and make the transition period go more smoothly. Through the various scenarios of e-commerce card, payment and collection covering enterprise income and expenditure, and combining the new characteristics and new situation of electronic tickets in the era of electronic tickets, the whole process of enterprise property is optimized; in addition, through object accounting and Heshi BI, the income and expenditure data precipitated in the whole process can be integrated, and the operation effect can be presented in real time microscopically and macroscopically, so that everyone is the operator and further reduces the consensus decision-making cost of the enterprise.

For example, in Hesi BI, it records how much money, paper and time have been saved in each link after the use of Hesi products, so that the work results within the enterprise, especially the IT department and the financial information department, are clearly visible.

Q5

At this press conference, the "more economical" plan put forward by Hesi mentioned "joint effort saving, expensive compensation, and bank compensation" respectively. What is the relationship between the three services?

First of all, Hesi is a traditional IT efficiency tool. Secondly, Hesi has established a converged consumer market, and at the same time, it helps enterprises to transform their income and expenditure management into beforehand and in advance, so as to improve the efficiency and efficiency of procurement. This year, our "more economical" plan has put forward three points-"joint efforts to save, to buy expensive compensation, and to make up for it by the bank."

The enterprise should let all employees participate in saving money together. Management and control is a means of enterprise management, while for employees, it is a means of being managed. Especially in the current economic environment, we should work together to make and save money. In the process of making money, the company can promulgate incentives to stimulate performance growth, but it is difficult to motivate employees to save money. Employees do not have any rational will to help the company save money, so they cannot hope that employees "generate electricity for love". Enterprises need to set up reasonable mechanisms to guide people to participate in money-saving plans.

Based on the above background, we have launched "joint effort saving", which allows all employees to participate in the process of saving money. Haili Province adopts the mode of giving employees consumption coupons. For example, employees can get 30 yuan coupons if they take the initiative to save 100 yuan, spend 5 yuan when taking a taxi, and spend 5 yuan when ordering takeout. Provide reasonable incentives to employees within the range of flexibility, so that employees have a sense of achievement and participation. Hesi will bear the cost of this part of the coupons and help enterprises achieve the goal of saving money for their employees. In fact, as middlemen and group buyers of the platform, we can get more margin (difference) to subsidize employees who save money for the enterprise, so that employees' sense of honor of dedication to the company and the gain of "not letting heroes suffer losses" can be matched. In my opinion, the way to stimulate the goodwill of employees is to create the goodwill of sustainable development through institutions and business models, so as to achieve orderly development.

In this way, we have established a healthy business model, through coupons to continue to attract employees to take a taxi and spend on the platform, get more transactions, and then make more profits through the group-buying model. This will be a multi-beneficial result, both enterprises and employees will benefit, and Heshi will also benefit. This is a very important point of "joint effort saving" and a core part of the more economical plan.

We expect the transaction volume to expand further and get a better discount rate. So we put forward the second concept of "buy expensive compensation". Compared with other platforms, the price of the same product ordered by employees from Hesi is less than or equal to that of other platforms on the market, so if you further save the amount of coupons, the actual expenditure of employees will be less, and the sense of achievement of saving money will be further enhanced. Through "buying expensive compensation", we can further strengthen the gold content of the vouchers in "Heli Province".

The third "bank subsidy" is that the bank provides sponsorship and subsidies to purchase Heshi's services and send them to the target corporate customers. At present, Hesi has taken the lead in carrying out the strategic cooperation mode of "fee control + finance" with many banks, opening up the disjointed fee control system and financial system in the past, including automatic return of requests, feedback results and bank return orders, which has become a very typical application scenario. Digital fee control not only helps customer enterprises reduce costs and efficiency, but also helps banks to improve customer life cycle value.

As a financial digital platform, the value proposition of Heshi is to make limited more effective. If our mission does not run through the needs of the enterprise, there will be no business to do.

Q6

In the fine financial management of enterprises, which "capillaries" have not been paid attention to in the past, resulting in inadequate management and saving?

In fact, digitization can infiltrate the capillaries of the enterprise and reduce the "osmotic pressure" of the circulation within the enterprise. The future enterprise financial management model will split the cost into every person, every customer, and even every order of each customer. Enterprises explore how to reduce cost and improve efficiency through effective financial data analysis. In the past, we focused on the overall profit of the enterprise, but under the new meticulous management model, we have the opportunity to find that there may be tens of thousands of small items involving cost flows in each financial year, and if we save 100 yuan on each item, this is also a staggering number.

From the point of view of human nature, everyone hates loss and is happy to see the value they have created, so enterprise management should fully mobilize the sense of ownership of every employee in the enterprise and manage spontaneously. it can largely avoid the situation that "management is not in place and saving is not in place".

Q7

On the financial side, in view of the problem of data isolated island, how to make the whole process transparent and how to use all the data to achieve fine management?

The problem of data isolated island will become more diversified with the development of digitization. If there is only one person in the world, then there will be no communication barriers, but in fact, there are billions of people in the world, each person's information will deviate, form an island, and the information stored in each person's mind is different. how can they be effectively connected to form exchange value?

To solve the data island problem, we first need to determine which data is valuable, which is very important. Defining data is essentially defining the object of value research. This is also the core logic of our concept of "object accounting". We draw lessons from the object-oriented analysis method, and everything can be abstracted as an object. Objects have data structures, which we call assembly structures. Once the object is clearly defined, the otherwise invalid information is given value. Therefore, the main idea of object accounting is to couple the enterprise management mechanisms such as equality of responsibility and power, transformation and upgrading, creation and separation, etc. The flow of data is divided into two aspects, one is the clear symbolic logic, the other is the transmission of information. Therefore, the more efficient transmission of information is not the handling of data, but needs to be based on a clear understanding of the meaning and value of the data.

Therefore, we have to return to the topic of object accounting. Object accounting not only includes the accounting use value of organizational change, but also really based on computer architecture and engineering, making it feasible in the digital world. In this process, system integration and docking is particularly important. If the metadata is not clearly defined, the integration is destined to be disordered, there is no point in mechanically connecting the data, and the more docking, the more chaotic the system is.

Q8

Digital transformation is a technical formula to activate the effectiveness of various resource elements in an enterprise, reduce costs and increase efficiency, and continue to create commercial value. In this regard, what do you think are the implementation paths?

I think digital transformation is not only an infrastructure, but also our foothold. Only with the underlying technology of digital transformation can we have iPhone and Android phones, and be able to develop mobile APP, otherwise we would not be able to build without these infrastructure. After having these infrastructure, we need to build for these infrastructure, in the form of physical entity-centric organization such as offices and factories, enterprises mostly use an old model for digital processing-- keep the original process and organizational form unchanged, and then connect it into digital.

A typical case is Ruixing, which has been in the digital field since its inception, and all digital system designs have been closed-loop. From order, supply chain to shop structure moving line design is built around this set of digital system, rather than around the store process design new path. The same is true in the process of financial digitization. In order to jump out of the framework of financial informatization in the past, the original framework can not be moved over and repaired.

This feature is particularly prominent in the integration of industry and wealth, which was carried out in the financial department in the past. After the occurrence of the business, whether it is automatic bookkeeping or manual bookkeeping, the financial department will record it again; the current financial integration is to synchronously record the occurrence of financial data when the business department is carrying out, as long as it produces the action of business circulation, it will be linked to generate a financial information, which may be a double-entry accounting voucher or an event accounting voucher. This also requires that the financial personnel and financial actions of the enterprise need to be preceded to the business side, which is a significant morphological change.

Q9

In the paper-electric hybrid period, the original vouchers are both electronic and paper, so it will be more difficult to deal with financial affairs. Do you have a better solution to this problem?

In the transitional period of paper-electric mixing, many enterprises have fallen into a "two-set system", that is, all electronic data are printed and all paper objects are photographed and scanned, so that all accounting files have a set of physical version in the physical world. there is another set of digital version in the digital world, and the two versions correspond to each other through coding sharing, image storage and other technical means. This approach is a helpless compromise to the old process, making the financial burden heavier.

Electronic invoices can not be printed, but paper documents still need to be transmitted, so there are both paper tickets and telegram tickets on the reimbursement form, which gives rise to the problem faced by most enterprises at present-whether to transmit or not to transmit. Pick a part to pass on? Which part is chosen to pass it on? Then it caused a big trouble in the invoice filing process.

Hesi put forward a concept of "saving" at the press conference, in which saving trouble requires the optimization of the whole process, including the difficult problems of dealing with electronic invoices and paper invoices. Under the single-set solution of Hesi archives, it can help enterprises to achieve complete compliance with the whole chain of online electronic data, leaving only original paper-based financial files offline for complete online reference. Files have established a complete relationship in the digital world, can penetrate each other, and achieve comprehensive compatibility in the paper-electric hybrid era.

Q10

In the next step, will Hesi's business focus increase its investment in services?

Hesi will continue to provide software consulting and implementation services, including the current light consulting and some key industries, key customers. We transfer our solutions and corporate financial management experience to our customers. Customers are often concerned about how other enterprises in the same industry and enterprises of similar size solve this problem, whether there are better management practices and best practices in the industry, and how to transplant successful experiences to their own enterprises cleverly and flexibly according to local conditions.

Therefore, Hesi's future service center will be divided into the following three dimensions: the first is consulting services, including software landing services, to create solutions for customers that are more suitable for the needs of enterprise financial management.

The second is the trading part of the service, to create a lower price, more intelligent trading platform to provide customers with better quality, better price goods.

The third is to provide comprehensive services, integrated ecological partners, and jointly provide service solutions for enterprises. In the future, Hesi's service will not only focus on new customers, but also continue to work around more than 6000 existing customers. At first, customers may have purchased only one cost-controlled reimbursement product. Hesi will make full use of the new efficiency, new applications and new value points of the products through high-quality service in the future, which is not only the key to cost reduction, but also the key to efficiency. Hesi will also be committed to providing customers with practical value continuously.

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