Shulou(Shulou.com)11/24 Report--

According to the news on the afternoon of October 13, Tencent announced its internal personnel appointment. Zeng Yu, vice president of Tencent, is also in charge of IEG (Interactive Entertainment Group) technology, while continuing to be in charge of PCG (content and platform business group) technology line. He Yijin was appointed head of the PCG information platform and service line, and he will continue to manage Tencent News.

According to reports, Zeng Yu, as a senior technology executive of Tencent, will lead the technological development of Tencent's two content-related business groups after this adjustment. This shows that Tencent is further strengthening its technology deployment in the content field, and the technical co-ordination of this IEG is a clear signal that it is adding code to explore cutting-edge game technology. Under the technology tide of generative AI, PCG and IEG have more opportunities for AI to restructure and innovate business.

Data show that Zeng Yu is one of the earliest founders of IEG technology system. Since the establishment of PCG in 2018, Zeng Yuji has been in charge of the PCG technology line, and in March this year, he has also served as the head of the PCG information platform and service line. QQ Browser has made a profit and launched the landing of AI on the product.

He Yijin, who became the head of Tencent News in May 2022, successfully led Tencent News's boutique reform and led the business to turn losses into profits. While in charge of Tencent News, he Yijin is also in charge of the information platform and service line composed of QQ Browser and search, and will focus on the coordinated development of news, information and other content business.

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