Shulou(Shulou.com)11/24 Report--

First aid is a survival skill that modern people must master. Rescue one minute earlier or one minute later is the watershed between life and death for people with sudden accidents. September 9, 2023 is the 24th "World first Aid Day". In order to further spread emergency knowledge and improve users' health literacy and self-help and mutual rescue ability, Kuaishou Health launched the topic of # Kuaishou first Aid month from September 1 to October 8. And jointly with the Chinese Red Cross Foundation launched a large series of activities of "living first aid in Kuaishou".

During the event, Kuaishou Health not only teaches users a large amount of absorbable and applicable life first aid knowledge, but also effectively transmits "learning first aid" through multiple forms such as topic challenge, series of live broadcast, interactive answer questions, interesting magic table and so on. The concept of self-rescue and mutual rescue for the family. In the end, 620 million topics related to the event were broadcast, more than 44.35 million people watched the live broadcast, more than 100000 users participated in interactive life first aid questions, and nearly 10,000 first aid magic expressions were used. with eye-catching achievements to create a new benchmark for the popularization of digital health science.

The topic challenge is hot, "Doctor Tian Tuan" plays first aid science popularization.

First aid is a race against death, which emphasizes that every minute counts at the first time, but most ordinary people have weak first aid awareness and lack of first aid skills. In order to enable the public to master the correct way of first aid, save more lives and reduce the degree of injury, Kuaishou Health online # Kuaishou first Aid month topic Challenge launched a heavy flow incentive to invite creators in the field of health to produce authoritative, scientific and interesting life first aid knowledge.

As professionals who have been on the front line of health science popularization all the year round, many doctors began to create non-stop after receiving the invitation of Kuaishou Health. In order to bring authoritative first aid knowledge into people's lives, the "Doctor Tian Tuan" on the platform not only shows 18 martial arts, but also plays popular science shows across the border, showing professional knowledge through vivid interpretation, popular explanation, interesting animation and other forms, so that users can really understand, remember, and use it at critical moments.

Under the topic of # Kuaishou first Aid month, you can see @ Cardiovascular Wang and @ Tianjin Fire's catchy Heimlick first Aid Allegro, and @ Zhang Zhiying and @ Big Sister Wang came to the magic brainwashed myocardial infarction prevention rap,@ medical road to perform respiratory tract obstruction rescue sketches performed by Weizi. These vivid, popular and intuitive first aid popular science works have been viewed more than 2000 times in a single short video.

With the hot circle of the topic Challenge, a large number of doctors, hospitals and related institutions have also participated in it, and produced high-quality popular science videos to meet the needs of users. The works cover family first aid, outdoor first aid, competition first aid and doctor-patient first aid stories and other types. The creators' professional and rigorous knowledge, humorous language and creative forms not only stimulate the learning interest of the fast hand, but also lower the threshold for the absorption of life first aid knowledge.

Live broadcast to send health benefits, "in the cloud" to answer questions and questions

As the live broadcast goes deep into public life, the rising public health science broadcast is becoming an important channel for people to obtain authoritative health knowledge. the upstream of "science" is education, and the downstream of "popular" is entertainment. Recently, Kuaishou Health online "Life first Aid in Kuaishou" feature IP live broadcast, bringing a variety of professional and interesting health science show.

In the live broadcast, @ Xixi, an actor who has played the role of a doctor many times in works such as "knife Tip" and "run first Aid Doctor", has built a bridge between doctors and the public. She joined hands with @ Medical Road forward Weizi, @ Xianhe Uncle Zhang Wenhe, @ Anzhen Huo Xiaochuan, @ Anzhen Heart Dr. Hao Peng, to introduce topics from different perspectives, so that professional doctors in the studio in a way that users like to hear and see, science has popularized all kinds of practical life first aid knowledge and skills.

In the screening session of the film and television first aid segment, Xing Xi talked about the drama of "eyebrow Sister" falling into the water in the Legend of Zhen Huan, while the doctors took the opportunity to correct the improper first aid operation in various movies and TV dramas, and the viewers in the studio said one after another that they "avoided the pit to save their lives." Melodrama interactive interpretation, life first aid questions and answers and other links, professional doctors also aim at burns, foreign body sticking throat, food allergy and other scenes, the first aid knowledge will be broken and kneaded in detail, easy to remember, easy to learn, easy to do practical information to teach each other.

Guest from the broadcast room @ Medical Road Qianweizi, is a doctor in the emergency department of Miyun Hospital, the first Hospital of Peking University. On the line of life and death, he is experiencing all kinds of situations in the world every day, has a deep thinking and unique understanding of life, and is firm in the idea of spreading first aid knowledge through quick hands. "the feedback here is that more than 200 lives have been saved through my popular science." In his opinion, if one more person has the knowledge of first aid, it will be more bright and can illuminate the darkness of the first aid moment.

During the event, Kuaishou Health also gathered professional doctors and medical scholars from all over the country, such as Dr. Cao Jianfeng and @ Fatty Shu, to popularize first aid knowledge and answer questions in the studio, bringing health benefits to users one after another. All kinds of "life-saving messages" are like scalpels handed to ordinary people, giving non-professionals a chance to shut out the "god of death" in case of an accident, effectively improving the public's awareness of first aid and the ability to save themselves and each other.

Strive to be a quick first responder, everyone can be a "guardian of life"

Industry insiders believe that China has a large population base and the popularization of first aid science started relatively late, and there is still a long way to go to form a social atmosphere in which "everyone learns first aid and first aid is for everyone". Therefore, in the process of emergency science popularization, we should pay attention to the characteristics of the target population and strive to provide users with rich content and various forms of play.

As a digital community with Pratt & Whitney as the background, highly interactive and strong participation, Kuaishou platform makes full use of its own technological advantages to further reduce the threshold for participation in activities through the interactive answers to the "Life first Aid knowledge Competition" and the "first Aid Superman" interest magic table, attracting a large number of users to help popularize first aid knowledge.

In the "Life first Aid knowledge Competition", users successfully cross the border by answering questions interactively, that is, they have a chance to win the title of "Quick hand first Aid". Deeply combined with the interesting form of first aid science popularization, it arouses users' curiosity and participation, and attracts a large number of old people to post certificates. "first Aid Superman" fun magic table designed to "tilt the head to answer questions" play, not only enhance the attractiveness, entertainment and dissemination, but also deepen the public's memory of first aid knowledge.

In the short video live broadcast, double support enables, Kuaishou builds a position of health knowledge.

With the development of short video and live broadcast, mastering health popular science content quickly has become one of the ways for more and more users to solve health problems. At the same time, more and more authoritative doctors are sharing their rich practical experience and professional knowledge with the help of Kuaishou, and take on the mission of treating diseases and saving lives in another form.

Relying on the short and straight dual-engine drive, Kuaishou Health has gradually formed a health creator ecology that brings together health committees, hospitals, popular science institutions and doctors at the same time. Data show that at present, the number of Kuaishou health droop creators is more than 120000, and the number of platform-certified public hospital doctors is more than 10,000. The works of professional health creators further promote Kuaishou Health to build a rich, authoritative and accessible position of health knowledge.

Nowadays, the concept of national health is changing from "disease-centered" to "health-centered", and people's demand for health science popularization is increasing day by day. In the large-scale activity of "Life first Aid in Kuaishou", when the first aid science popularization encounters Kuaishou ecology, the distance between doctors and users is narrowed again, and when we take the initiative to pay attention and immersive participation, we also complete another closed loop of health science popularization. In the future, Kuaishou Health will continue to develop and upgrade the new model of health science popularization, so that hundreds of millions of users can better enjoy the "health dividend" of the digital age.

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