Shulou(Shulou.com)11/24 Report--

On October 12, Glory officially released the new folding flagship Glory Magic Vs2, not only through a series of innovative technical materials, such as Luban titanium hinge, Glory self-developed shield steel, aerospace grade rare earth magnesium alloy, etc., but also dropped the horizontal large-size inner folding screen mobile phone to 6000G with the price from 6999 yuan, further stimulating the consumer enthusiasm.

At the new product launch, in addition to the glorious Magic Vs2 series, there are also some key information worthy of our attention. Glorious CEO Zhao Ming said that Honor Magic V27-August for two consecutive months of China's folding screen market share of top1, two months (statistics as of the end of August), the inflow of Apple users of Magic V2 is three times that of Magic Vs in the same period. It can be seen that Glory Magic V2 has entered the hinterland of Apple phone sales, and the high-end mobile phone market is no longer "monolithic".

At the same time, according to research firm Counterpoint, Honor Magic V2 ranked first in the domestic "big folding" smartphone market in the third quarter of 2023, while Huawei Mate X3 and Mate X5 ranked second and third, surpassing Huawei and Apple. At present, folding screen has become the key to the increment of the mobile phone market, but Apple has been absent from this track for a long time, so some media think that Glory and Huawei lead the domestic folding screen market, and the "double strong" pattern is taking shape.

In response, Zhao Ming responded that it will be normal for Huawei and Glory to become the first place in the Chinese market in the future, but with the release of Apple's new machine, its dominant position and strong position in stock will certainly come out. Huawei, Apple and Glory will alternately occupy a better position in the Chinese market share, or a normal position.

At present, following Glory Magic V2 and Glory V Purse, the release of Glory Magic Vs2 further enriches Glory's folding screen product matrix and brings more complete price range coverage, which has a certain attractiveness and coverage for people with different purchasing power. Now the next consumer node Singles Day is coming, which will be a fierce test for Glory, Huawei and other domestic folding screen manufacturers. At that time, who can break through and take the lead?

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