Shulou(Shulou.com)11/24 Report--

The continuous innovation of digital technology promotes the rapid development of digital economy. In the retail consumption industry, innovative digital technology also drives consumer information access channels and product purchase channels to show a diversified trend. Superimposed into the main consumer force Z generation personalized, customized, experiential new consumer demand preferences, the whole retail consumption industry is driven by the upgrading of consumer demand side, ushered in a new industry change. Omni-channel operation has become an important trend in the development of the industry, and it also puts forward higher requirements for the innovation, efficiency and coordination of various business links of retail consumer enterprises, and urges retail consumer enterprises to upgrade their business and decision-making ability with agile management. in order to support the supply side of each link value-added and efficiency, bring about changes in business model and decision-making model.

In this context, Guanyuan data, in conjunction with Yiou think tank, has compiled the "Agile Management Guide for Chinese Retail Consumer Enterprises 2023" (hereinafter referred to as "the Guide"), which will be released on October 20 at the Agile to the Future | Guanyuan data 2023 Intelligent decision Summit and Product launch. The Guide focuses on the new changes in the development of the retail consumption industry, summarizes the new challenges and new needs faced by retail consumer enterprises of different sizes in the new cycle, provides method guidance and practical reference for retail consumer enterprises to build agile management capabilities based on digitalization, and looks forward to the new trend in the future.

Highlight 1: systematically sort out the key points of reform and innovation in the retail consumption industry

The agile management guide of Chinese retail consumer enterprises in 2023 points out that driven by the change of consumers' demand preference and behavior, the enterprise development center has shifted from the competition of sub-channel management ability under the seller's market to the rapid response to market changes and the competition of omni-channel operation ability under the buyer's market. Omni-channel operation not only requires enterprises to have the ability to control the data of various channels, but also puts forward new requirements for the upgrading of enterprise supply-side capacity.

However, at this stage, most retail consumer enterprises still have many pain points in data fusion and business coordination. The Guide systematically combs the many challenges faced by the back-end supply chain and front-end marketing operation links of retail consumer enterprises, and points out that only building agile management capabilities can help enterprises improve collaborative efficiency and cope with industry changes. Digitalization is the core means for retail consumer enterprises to build agile management capabilities and to upgrade the efficiency of business and decision-making sides.

Retail consumer enterprises of different sizes have different business characteristics and objectives, different business and management concerns, and different key points for the construction of agile management capabilities. The Guide comprehensively combs the core needs, goals and key points of the start-up enterprises, growing enterprises and head enterprises to build agile management capabilities by digital means, and points out the direction for the digital reform of retail consumer enterprises at different stages of development.

Highlight 2: put forward the evaluation system of digital maturity of retail consumer enterprises.

Retail consumer enterprises at different stages of development have different digital characteristics, and their digital maturity varies. The Guide summarizes the four stages of the digital development of retail consumer enterprises, including the digital single point breakthrough stage, the digital ability improvement stage, the digital collaborative advanced stage, and the digital innovation leading stage. The Guide points out that enterprises in different stages show a single-point-to-global, internal-to-external trend in the collection and application of data, based on the differences in the application value and driving role of data in different stages. the characteristics of enterprises in digital strategy, digital tools and business collaboration also show different trends.

If enterprises want to better promote digital innovation, they must first understand which stage of their digital maturity. This is not based on the subjective judgment of the enterprise, but requires a rigorous evaluation system. Through 12 first-level indicators and 24 second-level indicators, the Guide builds a perfect, scientific, comprehensive and rigorous "enterprise digital maturity evaluation system" for retail consumer enterprises from the dimensions of strategic and organizational support, technology and data foundation, and digital application, to help retail consumer enterprises accurately locate the stage of digital development, define digital needs and goals, and make digital construction faster and better.

Highlight 3: practically guide retail consumer enterprises to build a new path of agile management ability through digitization.

After defining the stage of their own digital maturity, enterprises will find the focus of their digital needs based on their own digital characteristics. Consumer enterprises in different life cycle stages, the demand for digital focus is also different. The Guide comprehensively analyzes the digital core needs and objectives of start-up enterprises, growth enterprises and head enterprises in the retail consumption industry. whether it is accurate, fast or stable, the Guide provides a path guide for digitally building agile management capabilities.

Taking the start-up enterprises in the digital single point breakthrough stage as an example, the Guide points out that the start-up enterprises in the digital single point breakthrough stage focus on survival issues and core product planning, aiming at realizing track selection and core product creation. For the start-up enterprises in the stage of digital capability improvement, the core needs are to improve the efficiency of data analysis, explore tool empowerment, improve business agility, and promote the rapid building of product planning and competitiveness. The Guide points out the best way to build agile management capability through digitization for retail consumer enterprises in different digital maturity stages and different life cycle stages. with a view to helping more retail consumer enterprises to enhance their digital competitiveness.

Highlight 4: reference to the best practice value of advanced enterprises in many fields, such as food and beverage, daily cosmetics, shoes and clothing fashion, etc.

Based on the different demand focus and agile management ability realization path of retail consumer enterprises in different digital maturity stages and different life cycle stages, Guanyuan data compiled in the Guide the best practice cases of advanced retail consumption enterprises serving food and beverage, cosmetics, shoes and clothing fashion for many years, to help more retail consumption enterprises learn from the excellent practice of leading enterprises. Find the direction and power to promote digital change.

From how to improve the efficiency of data analysis and the ability of business agile response to leadership decision-making in the start-up period, to how to explore more fine-grained operational decision-making agility in the growing stage, and then to how to improve the single point ability of online channel and realize the agility of online marketing sales. The Guide uses typical cases of agile management capability upgrading of advanced enterprises in many industries, such as odor Library, inside and outside NEIWAI, Wang Laoji, Yuanqi Forest, Unilever, and so on, to help retail consumer enterprises seeking breakthroughs to locate and realize the digital key capabilities of agile management, and grasp the way to win agile management in the new cycle.

Through the in-depth analysis and comprehensive investigation of the retail consumption industry in 2023, the Guide to Agile Management of Chinese Retail consumption Enterprises analyzes and combs the problems of digital development of retail consumption enterprises and answers them one by one from the point of view of professional data. analyze the key to the construction of agile management capacity of enterprises, take the benchmarking practice of advanced enterprises, and provide meaningful reference for the innovation and development of retail consumption enterprises in the new cycle. Promote enterprises to enter the new track of agile management and sustainable development.

For more details, you are welcome to follow the official account of Guanyuan data, reply [Summit], and sign up to participate in the "Agile to the Future | Guanyuan data 2023 Intelligent decision Summit and Product launch". Witness the release of the 2023 Agile Business Guide for Chinese Retail consumption Enterprises, and communicate with more advanced enterprises in the retail consumption industry to win new opportunities for retail consumption growth.

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