Shulou(Shulou.com)11/24 Report--

From October 9 to 11, the Fifth China FMCG Conference and the first China FMCG Dealers Conference with the theme of "recasting in the New era" was held in Shenzhen. Thousands of industry leaders, dealers and enterprise representatives from all over the world gathered in Shenzhen to discuss how to recast enterprise capacity and usher in a new era of fast consumption.

Lu Chao, General Manager of 2392.HK platform Innovation Center, was invited to attend the meeting to deliver a keynote speech on "Xuanwuyun DI- data Intelligence to solve the Mystery of Wisdom growth", and expected Xuanwuyun to work with more partners to achieve digital intelligence and win-win results.

1. Without growth, there will be no development

Despite the rapid decline in the market in 23 years, it is still a long way from where it was before the epidemic. Lu Chao believes that at present, the revenue scale of many companies is not as large as before, and many still have the embarrassing problem of "increasing profits without increasing profits". Therefore, if we want to break the growth mystery, we also need new technology and new weapons-- that is, a new technology and means of precise operation.

After more than two years of dedicated investment and research and development, Xuanwuyun Industry Research Institute and industry leaders jointly discussed and studied, and creatively put forward a train of thought and method-quantitative profit growth model from the two aspects of "scale growth" and "profit growth".

Therefore, doing a good job of "increment" and "increasing profits" is the real way of growth in such a complex environment. To increment, that is, to increase the coverage of the channel, so that the fast consumer products can reach more terminals; to increase profits, it is necessary to find out the high-quality products within the enterprise, that is, to increase efficiency per unit, and through the formulation of more accurate delivery, improve the implementation rate of dynamic sales strategy and plan, and achieve higher per unit yield.

As a leading intelligent CRM service provider in China, Xuanwuyun always pays attention to technological innovation and meeting customer needs. How to achieve "increment" and "profit increase" through new technology?

Lu Chao said that the battlefield of the FMCG industry is still offline. Xuanwuyun found that if the thinking and algorithmic logic of e-commerce consumption are applied to offline big data to meet the needs of different brands for scenarios and channels, enterprises can achieve more accurate marketing goals. therefore, the plan given by Black Tortoise Cloud is "offline big data + algorithm + business scenario".

two。 Smart store development to improve the efficiency of new terminal development

By integrating and extracting offline big data, Xuanwuyun team will provide a basic, rich, diverse and reliable data source for offline data ecology, including map merchant data, ant digital merchant big data, and so on. Transcoding according to region, channel, city characteristics and category, we can build a more accurate terminal big data label portrait, and provide more detailed store development decisions for brands and customers.

Combined with the industry demand of FMCG and the analysis and application of offline data, Black Tortoise-data service algorithm puts forward the FMCG industry terminal recommendation algorithm and high potential terminal screening algorithm for the growing "two hands" respectively.

Fast consumer industry terminal recommendation algorithm is according to the needs of the brand, according to the offline big data store performance portrait to find more service terminal development. Through terminal cleaning verification, terminal coverage analysis, new store development guidelines, etc., to help brands to achieve accurate mining of the blank market and optimize the fine operation of the market.

In the case of Smart Store Development shared by Lu Chao, the dairy industry uses the guidelines to improve the efficiency of store development. after only 6 months of store development, the terminal coverage of the dairy industry has increased from 28% to 55%, and the existing rate of terminal stores has reached 91%. Among them, the conversion rate of cooperative terminals in the new area is as high as 65%!

3. Accurately identify operation and improve unit yield of high-potential terminals

Through the fusion calculation of offline data, Xuanwuyun evaluates and scores the conditions such as terminal store situation and sales situation through the training model of data, and in the high potential terminal screening algorithm, through the identification of good stores in stock terminals, insight into the value of sales points, to make a more accurate and appropriate delivery and operation plan for products, to achieve "one store, one policy", so as to improve per unit yield and efficiency.

4. "Quick consumption Treasure chest", Xuan News Wisdom 100 (Wisdom growth Edition)

In addition, Lu Chao introduced that Xuanwu Yunxun, a brand owned by Black Tortoise, also launched a "treasure box"-Xuanxun Wisdom 100 (wisdom growth version). This version is a new generation of intelligent SFA with the blessing of AIGC, DI and other innovative technologies, which is committed to helping enterprises to develop high-selling stores, easily create perfect stores, improve the efficiency of personnel visiting sales, help FMCG enterprises improve their sales and promotion strategies, and enable more enterprises to apply innovative technologies to transform productivity and promote business growth.

For fast consumer enterprises, the transformation of digital intelligence is unstoppable. The numerical intelligence transformation of enterprises and the high-quality development of enterprises are two long-term strategies that complement each other and are inseparable. Mathematical intelligence provides the basis for high-quality development, and high-quality development provides a new stage and driving force for the development of digital intelligence. Xuanwuyun Xuanxun Wisdom 100 (Wisdom growth Edition) is accelerating its ability and experience with comprehensive numerical intelligence to help enterprises move forward to more intelligent and rapid growth.

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