Shulou(Shulou.com)11/24 Report--

According to the data issued by the third-party professional digital institution IDC, Bluetooth headset shipments have declined continuously since 2022. Under the background of the weak headphone market, only the "bone conduction headset" category continues to be hot, creating a "myth" that has reversed the decline alone in the industry.

The essence of the heat of bone conduction headphones is the expansion of outdoor sports and fitness market at home and abroad, which brings great heat to the sports headphone market. In the limited market choice in the past, compared with the stuffy plug caused by in-ear headphones, consumers can only choose "bone conduction headphones" that do not enter the ear.

However, in addition to the open wearing of bone conduction headphones, their poor sound quality and discomfort of vibrating sound have also been criticized. The so-called "bone conduction craze" is just that consumers have no choice but to make do when they yearn for open headphones. And this "craze" created by "will" is as fragile as a bubble, and once there is a better choice in the market, it will be broken.

Who was the first to burst the bubble?

It's not bone conduction. Real sports headphones are here.

On October 18, 2023, Oladance will release a new OWS Sports true sports headset. This is the first application of OWS technology in sports headphones since Oladance pioneered the concept of OWS in 2021.

OWS technology itself arises at the historic moment under the listening demand of the new era of consumers, and it achieves a perfect balance between the comfortable and senseless wearing experience and the stereo sound quality experience comparable to home cinema, which represents the latest technology in the audio industry. OWS Sports is the latest evolution in the field of sports headphones, which is menacing and has the meaning of the era of bone conduction.

The sound production principle of bone conduction headphones is to convert sound into vibration signals, which are transmitted directly to the auditory nerve through the bone to achieve non-ear-to-ear listening. This principle means that when consumers wear bone conduction products to listen, they feel the vibration of the skull all the time, and this unique way of sound transmission, the sound quality is relatively poor, and wearing it for a long time can easily lead to dizziness. In addition, bone conduction headphones also have some problems, such as damage to hearing health, affect health and so on.

In the era of bone conduction, consumers have to endure all kinds of unhappiness while not listening to the sound.

On the other hand, these problems do not exist in OWS Sports open real sports headphones. The third generation air sound transmission technology and inaudible design make it comfortable to wear and take into account the sound quality at the same time, which perfectly solves the disadvantages of bone conduction headphones.

Now, with the advent of better sports headphones, consumers no longer have to make do with them, the bubble wave of bone transmission is about to fade, and the era of real sports headphones has come.

Where are the real sports headphones?

It's so comfortable and secure. When you exercise, you often sweat and move a lot. Good sports headphones should not only be comfortable to wear, but also can be worn stably and not easy to fall off. Compared with the physical face clamp of bone-conducting headphones, OWS Sports adopts an open ear-hanging design that is more suitable for ergonomics, which can not only achieve "stable wearing during exercise", but also can be worn for a long time without sore distension and foreign body sensation, making it more comfortable and healthy to use.

Enjoy the true sound quality. Music is the catalyst for exercise, and wearing headphones during exercise is to enjoy the sound quality, not just to "listen to the sound". OWS Sports uses the third generation of air conduction stages, loaded with home theater-specific power amplifier chips, bringing enough shocking sound quality performance, you can enjoy "top music" anytime, anywhere.

It's a long-lasting voyage. It is reported that the OWS Sports's battery life may continue the tradition of Oladance's long range, which lasts much longer than other sports headphones on the market, making people have enough power even to run two marathons. With self-developed "energy lock" patent, the battery will not run off when it is not in use, making it safer and more durable.

It is really suitable for multi-scene motion. OWS Sports really considers the needs of the whole scene of user movement, and aims to enhance the performance of the product.

For example, it is hard to avoid sweating during sports, and outdoor enthusiasts are also prone to sudden rain. The waterproof grade of OWS Sports headphones is IPX7, there is no need to worry about sweating and torrential rain will damage the headphones, it can also be washed directly by faucet after use, which is convenient and easy to clean.

For example, when you answer the phone during outdoor sports, OWS Sports uses unilateral microphone noise reduction + "physical windproof noise rhythm". Even in outdoor sports or cycling, you can enjoy high-quality calls, and every word is clear at the subtitle level.

It is not only a real sports headset, but also a single product of true appearance. Different from the previous conservative and dull industrial style design of sports headphones, OWS Sports's streamlined design and bold color matching are more stylish. It is not only functional sports headphones, but also can be used as a single item to light up sports life.

Oladance ushered in the era of real sports headphones

It is reported that the founder of the Oladance brand is Li Haoqian, the former head of BOSE products, and his technical team is the same team of BOSE. In 2021, Oladance put forward OWS technology for the first time at the TWS industry summit.

I love Audio has conducted research on the keywords "OWS open headset" and "TWS true wireless headset" on Amazon Amazon USA, which represents the purchasing trend of global consumer electronics users. The results show that consumer interest in and demand for OWS open headphones has continued to grow in the past three years. Professionals boldly assert that OWS technology pioneered by Oladance is the best solution to strike a balance between comfort and sound quality in the next decade or more.

OWS Sports real sports headphones are the best solution for the Oladance team after discovering the difficulties of previous sports headphones. The launch of this product is like a stone stirring up thousands of waves, consumers no longer have to put up with bone conduction headphones, but enjoy new sports headphones that are better, more comfortable and healthier. The industry also has a new category standard, sports headphone track ushered in a new era.

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