Shulou(Shulou.com)11/24 Report--

On October 11, the 2023 China Digital Music Industry Conference opened ceremoniously in Huli District, Xiamen City, attracting nearly 1,000 participants from music industry practitioners, experts, scholars and media personages from all over the country. With the theme of "taking on a new mission, singing a new journey", this conference will show the development achievements of China's digital music industry, explore the future development direction, and promote the innovation and upgrading of China's digital music industry. Li Wei, vice president of NetEyun Music, delivered a keynote speech entitled "rethinking the rules of royalties in the era of Music streaming Media". It was shared from three aspects: the development and reform of the music industry, the settlement mode of music royalties, the development of China's music industry and suggestions.

With the advent of the Internet era, the cost of music creation and dissemination has become lower, and the traditional royalty distribution mechanism has been widely questioned. Li Wei said that in the Internet music era, the design of the music copyright system has also changed accordingly, first of all, the connotation of copyright rights has been expanded and the types of rights have increased; at the same time, the main bodies involved in distribution, such as authors, performers, producers, and communicators, are also increasing. Under the traditional royalty distribution mechanism, traditional giant record companies and head artists have taken away high profits. Even global streaming music giants such as Spotify have long been constrained by the high cost of copyright and have clashed with record companies and top artists.

Under the background that musicians generally do not receive reasonable royalties, the dispute and innovative mechanism of music royalty settlement model has become the focus of the industry in recent years. Li Wei introduced the latest exploration in the global field in the past two years, such as the "user (fan)-centric" income distribution model launched by German music streaming platform SoundCloud, in which monthly income on the user-centered platform will be distributed according to user behavior, and money will be distributed to whoever listens to more songs, while Deezer is "artist-centered", distributing more compensation to professional musicians and eliminating the distribution of royalties to "white noise". Whether it is user-driven or artist-driven distribution mode, it is a beneficial exploration for users, artists, factory brands and distributors to win-win in the industry.

China's music market still faces many problems in the post-exclusive copyright era. "deposit", "deposit" and "divided according to actual use" go hand in hand, and copyright holders with discourse rights still adhere to the model of deposit. In this regard, Li Wei believes that on the basis of respecting the free negotiation model, we should further strengthen market supervision, carry out the reform of the royalty distribution system settled by the actual use of data, and explore the introduction of overseas copyright collective bargaining mechanism. Li Wei said that the source of the creative culture and art industry, all parties in the industry should ensure a good creative environment for creators. NetEyun Music has been committed to supporting the development of Chinese original music, and the support for local musicians and original musicians is increasing year by year, promoting the development of China's digital music industry.

The conference is jointly sponsored by the China Audio-Video and Digital Publishing Association, the Xiamen Municipal Office of Culture and Development, the Xiamen Press, publication, Radio and Television Bureau, and the Xiamen Huli District people's Government. The propaganda Department of the CPC Xiamen Huli District Committee, the Digital Music working Committee of the China Audio-Video and Digital Publishing Association, and the Xiamen Huli District Culture and Tourism Bureau are co-sponsored. The conference also released the first report on the digital music industry, the China Digital Music Industry report (2022), and the proposal for promoting the High-quality Development of China's Digital Music Industry, and introduced and commended the excellent digital music works of "paying homage to the extraordinary decade". At the same time, three theme forums were set up, and industry leaders, experts, scholars and enterprise representatives were invited to share their unique insights and successful experiences on the digital music industry.

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