Shulou(Shulou.com)11/24 Report--

On October 11, the [SMARTIES CHINA 2023 Award Dinner] hosted by MMA China was successfully concluded at the Mandarin Oriental Hotel in Shanghai. Blue Standard Media was invited to attend and won SMARTIES CHINA 2023 China Marketing Innovation Award 1 Silver 1 Bronze 2 Outstanding A total of 4 awards, fully demonstrating Blue Standard Media's superior position and strong strength in the field of marketing.

It is reported that the SMARTIESCHINA2023 China Marketing Innovation Award, sponsored by MMA, focuses on marketing technology, media strategies and creative brains to solicit and select the most creative and influential marketing innovation cases from Greater China, aiming to recognize participants who have made outstanding achievements in marketing innovation practice.

The declared works of Blue Standard Media can be highly affirmed by the organizing committee and judges, which stands out and shines brilliantly, which is inseparable from the continuous efforts of Blue Standard Media in many tracks, such as overseas marketing, brand marketing, social marketing and so on. Really achieve "continue to create new value for customers", and join hands with the brand to bring more and more interesting excellent marketing works.

What are the high-profile new works brought by Blue Standard Media? Let's enjoy it together.

Momcozy 2023 North American Mother's Day Campaign: release Mom's resilience

SMARTIES CHINA 2023 Brand go abroad Silver Award

For a long time, in order to help mothers better, Momcozy has also tried to listen to the real voice from mothers. We have seen that many mothers neglect to pay attention to themselves in order to become a "good mother" in order to become a "good mother" in their daily life without being seen, instead of becoming a "Cozy Mom". This Mother's Day, Momcozy decided to speak for all mothers! Momcozy invited four groups of real mothers to share their stories. They are not actors, some are working mothers, some are single mothers, some are elderly mothers, and some are same-sex mothers. They may have some uniqueness, but they all have a common voice: "Not just be a good mom, but also be a cozy mom". They shared the difficulties they encountered after becoming mothers and how they grew up as "Cozy Mom" in daily life that they had never been seen. They will share their real experiences and feelings, release the "Cozy Power" they have gained, and hope to help more mothers through their own voice, so that more mothers can join the ranks of "Cozy Mom"!

Anderma: listen to me, don't run

SMARTIES CHINA 2023 Bronze Award for Brand experience

As the most barrier-free and highly involved sport in the world, movies, television and commercials are telling you to run. As a result, running has the highest injury rate in the world, with more than 80% of Chinese runners suffering from injuries, which hinder most runners from continuing to run. Anderma firmly believes that everyone has the right to exercise and believes that scientific exercise can effectively avoid the risk of injury for runners. I've heard of people, don't run! Therefore, we read through runners of different ages and degrees, conduct in-depth interviews, understand their personal experiences and running stories, pick up the segments of their "injured", and piece together these "valuable experiences" to make a runner's handled. let it become the best risk aversion guide for runners, more intuitively feel that running is not an easy task and requires scientific guidance. Then the online community launches a challenge, and those who succeed in the challenge will receive this handbook. At the same time, we will re-edit the audio of the interview, pick out those suggestions, make blogs, find the roads where runners often run, pick out the roads that are most vulnerable to injuries, and set up warning signs. During running, runners just need to put their mobile phones close, and through the function of NFC, they can directly listen to the tips of runners and successfully avoid risks.

Anderma: athletes have the second chance

SMARTIES CHINA 2023 Brand purpose / Actionism Award for Excellence

SMARTIES CHINA 2023 Social impact Marketing Excellence Award

UA NEXT gives teenagers a second chance to become athletes. It is Anderma's youth program that helps potential young people move to a higher level of competition through top coaching and athletic resources. We found thousands of teenagers, and through their stories, we shot a video with real training data, saying that those teenagers with the same abilities came to UA NEXT, and launched different programs for different teenagers, and through these programs, 10 people were selected and sent to the Anderma Human performance Center in the United States for more professional evaluation and training. UA NEXT will be an ongoing project for the next 10 years until more and more capable teenagers outside the free system embark on a career path.

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