Shulou(Shulou.com)11/24 Report--

On October 11, 2023, Yunmi launched a number of new AI water purifiers in conjunction with JD.com home appliances, while official actress Tian Xiwei became the spokesperson of Yunmi's global brand, which is also considered to be a strategic step for Yunmi's "technology trend card" to land. Tian Xiwei is a post-95 new generation of actress. with her sweet image and excellent acting skills, Tian Xiwei quickly entered the audience's line of sight and became an actor who attracted the attention of young groups. The cooperation between the two sides will better interpret and enrich the brand charm of the "technology trend card" of young people, and bring a trendy new experience of intelligent life for young people.

Chen Xiaoping, founder of Yunmi Technology and CEO, revealed at the press conference that as the starting point of the strategy for the next 10 years, Yunmi will invest more than 1 billion yuan to build a world-leading and industry-leading water purification science park, with an estimated annual production of 5 million water purifiers and 30 million filter elements, with the goal of "making every Chinese family drink healthy and good water."

Super 2 series AI water purifier: create the first bamboo charcoal mother and baby filter element to protect the drinking water health of mother and baby families.

With the continuous improvement of people's living standards, more and more attention has been paid to the quality of drinking water, especially the health of maternal and infant drinking water. At present, water pollution is becoming more and more prominent and has attracted global attention. On the one hand, the release of nuclear waste water may bring a large number of bacteria, heavy metals, radioactive substances and other hazards, leading to increasingly serious water quality problems, threatening human safety; on the other hand, tap water contains residual chlorine, disinfection and by-product residues in purification, and its transportation and water supply pipes are also prone to rust and aging, which is easy to cause secondary pollution of water quality and breed bacteria harmful to human body.

In view of the above pain points, Yunmi launched a new product Super 21200 G AI water purifier, a special water purifier for mother and baby families, which is equipped with the industry's first bamboo charcoal filter for mother and baby, which can effectively filter out harmful substances in the water and protect the healthy drinking water for mother and baby. According to reports, the bamboo charcoal filter technology in the leading industry has three major capabilities. one is to supplement the beneficial nutrient element "metasilicate" in the filtration, which is called "gold in water", so that the baby can absorb nutrients in drinking water. Second, the removal rate of trichloromethane, the disinfection by-product of the water purifier, is as high as 99.9%, which can greatly eliminate the harmful disinfection by-products that threaten human health, and the third is that it can absorb chloride, rust and sediment in the water, thus improving the taste of drinking, making the water sweeter and making the baby fall in love with drinking water.

In addition to the innovative use of bamboo charcoal filter element, the Super2 1200G AI water purifier also has a number of maternal and infant drinking standards, using 7-stage deep filtration technology, which can effectively remove bacteria, heavy metals and viruses from the water.

First, the main waterway has also strictly passed the test of no bisphenol An and no scale inhibitor, which meets the drinking standard of mother and infant. Second, fresh and unaged water, innovative use of RO membrane circulation water purification technology to ensure that each cup of water is fresh and pure, and third, the whole machine adopts vacuum packaging technology, which is comparable to the food-grade factory standards to ensure that there is no secondary pollution in warehousing and transportation.

In order to bring a better user experience, Yunmi also launched a more high-end Super 2 Max ultra-micro bubble AI water purifier, which uses ultra-micro bubble water to remove bacteria and remove agricultural residues, creating mother-to-child drinking fresh water. By using instantaneous ultra-microbubble technology, water and air are fully mixed and released, and tens of thousands of 20-50 micron bubbles can be produced in 1mL water, bringing strong cleaning power, the removal rate of agricultural residues is more than 95.1%, and the improvement rate of grease removal is + 205%.

Space 2000G AI water purifier: the flux is far ahead, comparable to the tap water flow rate.

With the continuous breakthrough of water purification technology, the new water purification product Space 2000G AI equipped with Yunmi's "next generation greater flux water purification technology" was stunning as soon as it was unveiled at this press conference. Once again break through the industry ceiling in the water purifier hard core index, leading the water purifier to upgrade from drinking water to multi-scene drinking water demand, as by far the fastest water purifier and better able to remove agricultural residues. Yunmi with a number of water purification cool techs once again subverts the product form of high-end water purification, bringing users a new experience and allowing water purification to enter a new era of "surging mass" of the next generation.

The Space 2000G AI water purifier has been upgraded to a super-power double-head 8-cavity pump, which reduces the surging flow rate of tap water at an outlet speed of 5.7L / min, improving water utilization and producing less waste water. Compared with the 1:1 pure wastewater ratio of the ordinary 400G water purifier, the pure wastewater ratio of the Space 2000G AI water purifier is as high as 5:1, which is equivalent to saving about 3650 bottles of mineral water a year, saving water while using water healthily.

2000g surging flux, from drinking water to household drinking water, using water, no matter cooking and cooking soup, washing vegetables, boiling water or washing face can be easily controlled, 5.7L / min flow rate, fast effluent, no need to pick up water, etc.

In addition, the use cost and product life are also issues of concern to users. In this regard, Yunmi launched a "10-year-old non-replacement RO filter element" service, no frequent core change so that consumers can use it at a lower cost. At the same time, the double RO technology used in the Space 2000G AI water purifier allows the auxiliary RO to protect the main RO filter element, achieving unattenuated water purification effect for 10 years and effectively improving the filter element life. In order to keep the long-term use of water unattenuated, the Space 2000G AI water purifier also uses strong centralized flushing technology to maintain stable water purification for 10 years, by narrowing the diameter and increasing the water speed, to solve the previous ordinary water purifier due to small diaphragm filtration area, small water intake caused by easy fouling, long-term water output and other problems, so that the amount of water continues to surge.

Hand in hand with Tian Xiwei, young people's technology trend card injects new momentum.

Tian Xiwei is a young actress who has attracted much attention. With her sweet image and excellent acting skills, she quickly entered the audience's line of sight. At the same time, the frankness and frankness of life make her more popular with young people. Where the attention of young users is, the depression of marketing value is there, so how to establish a good communication platform with young people and how to keep pace with the times to win the love of young people is very important for the brand.

Tian Xiwei has a youthful and energetic image, as well as the characteristics of being fearless of new life and moving forward bravely, which brings us infinite possibilities. She will give Yunmi brand new vitality and momentum, which will help Yunmi to gain the recognition and resonance of young people's psychological attitudes, values and lifestyle.

In fact, in order to open up the market of young consumers and further reshape young consumers' mental awareness of the brand, Yunmi Technology has been injecting new energy into the rejuvenation of the brand in recent years. And from products to marketing, Yunmi Technology is constantly close to the young audience, creating a variety of personality explosions, setting off wave after wave of cool technology trend.

Break through the ceiling of the industry and create the first water purification science and technology park in the industry

Since its inception, Yunmi has been committed to providing consumers with a really useful and useful "one-stop whole-house intelligence" solution, in which clean water is one of the most important components of the whole house intelligence. Over the past nine years, Yunmi has continued to innovate in water purifier products, from launching the industry's first canless 400G high-throughput water purifier in 2014, to the innovative development of double RO technology in recent years, and the world's first ERO electrodialysis technology. Yunmi has demonstrated its strong strength as a "technology trend" with more than 1500 patented technologies. Not only that, Yunmi Technology has also been successfully approved to set up doctoral workstations and postdoctoral workstations, laying a solid foundation for product scientific and technological innovation. Up to now, Yunmi's high-throughput AI water purifier has cumulatively shipped more than 6 million units, becoming a leading brand in the water purification industry.

Yunmi adheres to the long-term development strategy, continuous innovation and continuous investment. It is understood that Yunmi will invest more than 1 billion yuan to build a water purification science and technology park as a new starting point for Yunmi's strategy for the next decade. After the completion of the water purification science and technology park, it is estimated that the annual output of water purifiers will reach 5 million, filter elements 30 million, which will also become the world's leading, the industry's first water purification science and technology park.

Yunmi, together with Tian Xiwei, launched a number of leading industry water purifier products in JD.com, which is based on the insight of young users. Over the years, Yunmi has always been based on consumer demand, so that larger throughput, healthier clean aquatic products into thousands of households. And through the iteration of product upgrading to promote the progress of the water purification industry, combining the achievements of AI technology with the concept of quality of life pursued by people, constantly breaking through the ceiling of the industry, expanding a greater development space for the industry.

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