Shulou(Shulou.com)11/24 Report--

At the 2023 China Mobile Global Partnership Conference held on October 12, China Mobile released "Brand leading Action", announced to upgrade its brand strategy, and officially launched three new strategic brands: "Mobile loves Home", "Indus big data" and "Jiutian".

China Mobile attaches great importance to brand building and development. In 2020, Huanxin upgraded the three major customer brands of "GSM", "dynamic Zone" and "Shenzhouxing", and comprehensively upgraded the brand image of "Mobile Cloud" in April 2023. At present, the brand value of China Mobile ranks fifth among the top 100 most valuable Chinese brands in 2023 BrandZ, ranking first among central enterprises, and the growth rate of brand value is the highest in the country.

Facing the future, China Mobile will give full play to its brand-leading role and fully implement "brand-leading action". On the basis of the original five strategic brands of "GSM", "dynamic Zone", "Shenzhouxing", "Migu" and "Mobile Cloud", "Mobile Love Home", "Indus big data" and "Nine days" will be included in the ranks of strategic brands. Among them, "Mobile loves Home" is a brand-new customer brand built by China Mobile for the home market, which will create a new intelligent family life model of "full Gigabit + Cloud Life" for customers, and provide three major product systems of "Zhaopin-TV-Life". Committed to making every family full of love and wisdom. " Indus big data "is a product brand in the big data field of China Mobile, which can provide customers with three big data cloud services of PaaS, DaaS and SaaS, as well as more than 150 kinds of vertical industry products in eight categories, helping various industries to transform and upgrade numerically." "Jiutian" is a product brand in the field of artificial intelligence of China Mobile. Through the original technology core, a new intelligent engine based on "Jiutian" artificial intelligence platform, foundation + industry model and more than 370 core AI capabilities is built to realize full-stack artificial intelligence services ranging from intelligent computing infrastructure, platform, model capabilities to intelligent applications.

China Mobile continues to work on brand building. Among them, the "GSM" customer brand adheres to high standards of quality service, launches "premium service feedback" to high-end customers, and creates a first-class brand experience; "dynamic zone" customer brand goes deep into the young customer circle and innovates to launch characteristic product activities such as dynamic zone mango card and metasonic music festival; "Shenzhou line" customer brand launches knights card and Huanxiao card, so that more people can enjoy digital intelligence life. As a product brand in the field of content media, "Migu" continues to create a next-generation immersion experience for customers through "content + technology + converged innovation"; and "mobile cloud" as a product brand in the field of cloud services. committed to making enterprises more secure and smarter on the cloud.

After the release of "China Mobile Brand leading Action" and three new strategic brands, China Mobile formally formed a new strategic brand system of "1x 4i 4", with the "China Mobile" brand as the center, continue to strengthen the four customer brands of "GSM", "dynamic Zone", "Shenzhouxing" and "Mobile Aijia", and constantly optimize the four product brands of "Migu", "Mobile Cloud", "Indus big data" and "Nine days". Continue to enrich the connotation of the brand, enhance the value of the brand, and help our country to leap from a big brand to a strong brand.

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