Shulou(Shulou.com)11/24 Report--

After Alipay announced the free opening of the merchant group at the partner meeting, on October 12, the product was upgraded again through the official account of the Alipay open platform: the core operating tools of the merchant group are free of R & D and open for free. Alipay 10 public domain entrance and traffic incentive policies have also been added to further reduce costs and increase efficiency for businesses' private operations.

Community operation has always been regarded as the only way for businesses to do private domain. Previously, businesses need to have a relatively mature private domain flow system and complete customer acquisition with the help of delivery or marketing activities.

Alipay merchants group has opened more than 10 public and private domains and offline scenes free of charge. Through the group, merchants can connect payment success pages, Mini Program, live rooms, messages, membership card components, offline code scan, IoT machines and other scenarios to further improve operational efficiency and form a complete ecological operation system in Alipay App.

In addition, the group operation can be combined with Alipay's flow incentive "Star Program". Continue to do a good job in business group operation can get "Star Program" incentive points, which can be used in Alipay digital promotion platform to further save traffic exposure and promotion costs.

In the market, the core functional points such as intra-group operating position, lottery and fission that require merchants to invest in R & D costs; and according to the fine capabilities of members and non-members, and hierarchical membership of regional cities, Alipay merchants are free and open to merchants without research.

In terms of group capacity, each main account of Alipay merchants group supports the creation of up to 6000 group chats, which can accommodate 3000 million group members. When the number of users in a single group reaches the maximum, the system supports automatic fission of new group chat, and there is no need for merchants to invest additional R & D costs.

It is understood that in the product testing stage, merchants can bring 12% marketing transformation every day through group operation. Group, Mini Program and Life account are becoming the "three-piece sets" operated by merchants in the private domain of Alipay.

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