Shulou(Shulou.com)11/24 Report--

From parents who refused to wear long johns, to self-cultivation of "long johns consciousness", from living without air conditioners to "reverse summer" in three days, from continuous charging of milk tea and coffee in the office, to making tea and medicine in a health pot to "replenish qi and calm the mind." Behind these trends from passive to active health preservation, it seems that young people are getting older, but in fact the old methods have become new. In today's era, the concept of "going to work to cure the disease, not treating the disease" is evolving from young people in a new way and attitude to a lightweight, diversified and refined active daily regimen.

In the field of small household appliances, Xiao Bear stands out with its insight into the health-preserving trend of young people, bringing users a unique "active health" life driven by innovation, covering all aspects of food, clothing, housing and transportation. Among them, the health pot, as the main need of the same origin of medicine and food, has become a category race track for the layout of small household appliance brands, while Little Bear has won the first sales of health pots for five years in a row, and sold more than 28 million units in all channels during 2015-2022, which shows its leading market influence.

Why is the Little Bear Electric Health Pot so recognized by the market? This is not only because of its differentiation and innovation in product design, function use and scene experience, but also because of its exquisite lifestyle of "thousands of people and thousands of faces", which is in line with the lazy and sophisticated health-preserving attitude of modern young people.

Bid farewell to the traditional way and open exquisite health care anytime and anywhere.

How sober are the young people who regard health as a long-term investment? According to the "Research report on the Health Index of traditional Chinese Medicine for the whole people in 2022", the proportion of "disease state" of the post-90s group reached the highest, and they gradually changed from the original "punk health" to "bottom health" to improve immunity and resist external risks. and the survey found that the post-95 and post-90s began to eat tonic and drink tea. As for the attitude of health-preserving products, post-00 and post-1995 generations value better experience, easier use and more fashionable design, and more and more young people are willing to pay a premium for "new Chinese health care".

It is based on the long-term insight into the health care preferences of young people that Xiao Xiong Electric Health Pot adheres to the brand concept of "user-centered", constantly excavates the subdivided demand innovation of health pot, and constructs a diversified product matrix of health pot. Effectively meet the health needs of different people in different scenes, so that young people can take the initiative and exquisite health anytime and anywhere.

For example, in the office scene, centering on the health needs of women in the workplace, Little Bear Electric Health Pot innovates the combination of "warm drink and bubble cooking", which can keep warm while soaking, even if you come back from work, you don't have to worry about the drink getting cold. For users who love one-person drink and lightweight, the 0.4L exquisitely designed health cup is not only stylish and lightweight, but also a pot for users to use, which can be drunk and put down to keep warm, and the small figure does not take up space on the desk.

Of course, in the family use scene, Little Bear electric health pot also brings a variety of ways to maintain health. Want to have a delicate afternoon tea, Little Bear Electric small bubble pot has changed the traditional way of violent boiling and violent stewing, using small bubble technology to gently stew heat more evenly, put an end to raw and reverse conditions of ingredients, and fully release the nutrients of each kind of ingredients. If you want to drink different drinks, the functional innovation of "one pot and three uses" can realize sinking waterproof soft stew, filter soaking, quick and slow cooking, whether it is delicate bird's nest, smooth Tremella soup, or soft petals or tea. In addition, in terms of noise, as low as 32dB stew sound to achieve a light tone to accompany not to disturb, fully give exquisite health experience.

In more scenes, Little Bear Appliances also meets a full range of health needs. For example, the loyal camping life of young people, Xiao Xiong Electric Appliances has innovated the stacked tea-making set to get rid of the trouble of carrying traditional tea sets, and this design has also won the German iF Design Award.

To meet the needs of users, R & D, design and manufacturing work at the three ends.

It is not difficult to see that Little Bear Electric Health Pot can occupy behind the first echelon of the industry for a long time, which is inseparable from its product power advantages of innovative diversity, exquisite fashion, small intelligence, and even in the face of changing market demand. Xiao Bear still relies on boutique strategy to maintain competitiveness, horizontally broaden product diversity, vertically enhance the high value of products, and build a solid brand "moat". Behind all this, Little Bear Electric Appliances makes efforts in R & D, design and manufacturing, and brings the "optimal solution" to users' full-cycle experience through the full-chain development of digital and intelligent enterprises.

Relying on the strength of research and development, Little Bear Electric Appliances can always gain insight into the needs of users and make a fixed point of innovation through massive data. For example, small bubble technology ensures that food nutrition is not easy to lose; low-noise operation solves the problem of office impact; easy cleaning allows users to release their hands, all these innovations that meet the preferences of young people, behind it comes from more than 10 R & D teams and more than 300 professional R & D and technical personnel of Little Bear Appliances, to overcome the difficulties of each user's needs.

On the basis of bringing experience value, Little Bear Appliances is designed to create high-looking small household appliances that meet the preferences of young people, such as modern retro green design office light pot, pink girl heart health stew pot and so on. Behind the products that mark the aesthetic points of young people, it is actually Little Bear Appliances that brings together 10 + design teams, more than 60 + professional designers, and links global design resources to cooperate. For the continuous innovation and upgrading of user demand, it has won many authoritative awards such as Red Star Award and Epland Award, and its Creative Electrical Appliance Industry Design Center has also won the title of national industrial design center.

With high value and good appearance, high quality is also essential. The support of the quality of Xiao Xiong Electric Pot is that it has a top-level automatic production line-automatic production line, which greatly improves the production efficiency and meets the personalized and diversified needs of consumers. and quickly complete the production and put on the market. In addition, Xiao Xiong Electric Appliance has 4 intelligent manufacturing bases, more than 70 production lines and 2 domestic top-level fully automatic production lines, comprehensively tamping the brand internal force of the foundation of digital intelligence manufacturing. In terms of quality control, Xiao Xiong Electric Appliances has more than a dozen professional laboratories such as performance laboratories and electronic laboratories, equipped with a large number of high-precision modern testing instruments, and comprehensively enhance the strength of quality control. ensure that every product delivered to users has high quality assurance.

It is not difficult to see that Little Bear Electric Appliances always aims at "small household appliances that young people like" and continues to follow and meet the diversified needs of contemporary young people. Not only is the exquisite way of health preservation brought by the category of health pots, but now Little Bear Appliances continues to open up different market segments through the layout of multiple categories and the whole scene, bringing different cures to modern young people with innovation, and escorting them in every moment of clothing, food, housing and transportation.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.