Shulou(Shulou.com)11/24 Report--

CTOnews.com news on October 11, Canalys official account today released an article entitled "in-depth Analysis of automakers' entry into the smartphone Market" to analyze the NIO Phone launched by Weilai.

▲ Picture Source CTOnews.com found that Canalys claims that "the core goal of automakers in making smartphones" mainly includes the following:

Car manufacturers have entered the smartphone market, through the seamless integration of smartphones and smart cockpit systems to shape their own ecosystem and form a differentiated user experience.

With the improvement of auxiliary driving ability and the change of driving behavior, smartphones can help automakers keep abreast of the changes in driver needs.

The success or failure of the smartphone strategy depends on how often the car owner uses the device.

Automakers must explore appropriate strategies to encourage users to try new smart phone and cockpit connectivity features, thereby improving the overall user experience and brand reputation.

Automakers entering the smartphone market will face the challenges of competition and cost control from old players, but the integration of smartphones and cars will become a trend and is expected to be promoted in the global market.

As a result, Canalys claims that automakers now plan to use smartphones to create their own ecosystem to ensure that phones connect seamlessly to smart cockpit systems, thus creating a differentiated user experience.

Through a fully integrated digital ecology, automakers can gain a deeper understanding of user preferences to meet the hidden but critical needs of their target users.

Canalys predicts that the penetration rate of China's L2 + ADAS will reach 4.7 per cent by 2023. As China's high-level ADAS regulations for L3 and above gradually become clear, 2025 is expected to be a turning point for China's high-level ADAS, with L3 permeability expected to reach 4.6 per cent.

As the car develops to a higher level of driving assistance, driving behavior will also change, and car users will gradually produce new scene experience needs, which requires that the user experience of the intelligent cockpit must also keep pace with the times. to match changing user scenarios. The introduction of smartphones, a high-frequency contact device, into the new energy vehicle ecosystem helps automakers understand the complex needs of drivers. When smartphone applications and services are closely integrated with the cockpit, users can unlock new smart life experiences when product power and entertainment experience are limited.

Compared with the high cost and R & D time of introducing new car regulation features, automakers can achieve a similar user experience by integrating smartphone functions and through cockpit interconnection integration, smartphone applications and mobile services. effectively reduce R & D costs and trial-and-error costs, and shorten the R & D cycle.

Canalys also cited "more than 50% of NIO Phone customers are Apple iPhone users" as an example, saying that in the absence of significant progress in Apple's next-generation CarPlay, Xilai highlights the interoperability between NIO Phone and its automotive products, providing a series of functions such as smart car keys, remote car control and more than 30 functions without connection, thus enhancing the competitiveness of its own-brand cars.

Canalys believes that, in fact, the core goal of automakers choosing to produce smartphones is to improve the competitiveness of their own-brand cars and increase the exposure of car brands.

The frequency of car owners using mobile phones will be a key indicator to judge the success of automakers' smartphone strategies.

The basic functions and performance of the smart phones of automobile manufacturers must be comparable to those commonly used by car owners. In addition, the sense of design and UI need to be consistent with the brand tone of the automaker.

Canalys stressed that automakers should explore strategies to encourage users to try the novel features of the integration of smartphones and cockpits that can enhance the scene experience, because "only personal experience will find the convenience of the integration of the two."

If these features succeed in pleasing users, they will not only improve the overall user experience in the cockpit, but also create a good reputation for smartphones and cars, and quickly increase the brand exposure of automakers.

Related reading: "CTOnews.com first started: Xilai NIO Phone mobile phone picture reward, 6499 yuan will you consider buying?" "

"starting from 6499 yuan, Xilai NIOPhone mobile phone officially released: Snapdragon 8 Gen 2 leading version, car panoramic interconnection"

Referenc

"an in-depth analysis of automobile manufacturers' entry into the smartphone market"-Canalys

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