Shulou(Shulou.com)11/24 Report--

Thanks CTOnews.com netizen soft media new friend 1933769 clue delivery! CTOnews.com October 11 news, analyst Omdia today posted on the X platform, claiming that global game revenue in 2022 reached $246 billion (CTOnews.com Note: currently about 1.79 trillion yuan), second only to online video revenue of $306 billion (currently about 2.23 trillion yuan).

Omdia claims that in-game advertising reached about $65 billion in 2022 (currently about 473.85 billion yuan), most of which went to mobile games. More importantly, in-game advertising will approach the size of traditional TV ad revenue by 2027.

From 2022 to 2027, gaming is expected to account for 30% of telecom operator billing services, while online video will account for more than 43%.

Omdia also said Pokémon and Resident Evil were the most frequently used game IP in movies, followed by Digimon and Mortal Kombat.

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