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Xiaomi claims that it is rectifying the TV boot advertisement and "can be turned off" after submitting the MAC address.

2025-04-02 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Thanks to CTOnews.com netizens Kunyou Beishi, Dark Scarlett, Jiayi, soft Media New Friends 2089642, Mo_Onster, Piankesuohuang 4100 eyes, Totem Wolf's clues delivery! CTOnews.com October 11 news, most of the smart TV brands in the market have the phenomenon of turn-on advertising, Jiangsu Province Consumer Protection Commission has previously asked a number of smart TV brands to provide "power-on advertising button off" function. For Letv TV, which refused to rectify, the court ruled that the relevant TV start-up advertisements "must have an one-button shutdown function."

At present, Xiaomi TV is also said to be able to "turn off the open screen ad." CTOnews.com asked the customer service that users can access human customer service in the Xiaomi mall App and provide the TV's MAC address. It is expected that the boot advertisement will be closed within 2-3 working days after submission.

CTOnews.com found that according to Article 44 (2) of China's Advertising Law, advertisements posted in pop-up and other ways on Internet pages should be prominently marked with a closing sign to ensure that they are closed with one click.

Prior to this, Chen Yinjiang, deputy secretary general of the Consumer Rights Protection Law Research Society of the China Law Society, said in an interview with a CCTV reporter that TV manufacturers would be suspected of infringing upon consumers' right to know. Operators have the responsibility and obligation to inform consumers truthfully, comprehensively and accurately of this kind of information which has an important interest with consumers. Whether I watch the TV start-up ads and how long I watch the ads, you should give this choice to the consumers.

CCTV reporter measured: it took 3 days to turn off the TV and turn on the advertisement.

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