Shulou(Shulou.com)11/24 Report--

CTOnews.com October 11 news, according to foreign media CNBC reported that the analysis company CCS Insight claimed that HTC may withdraw from the VR field in 2026.

HTC is a pioneer in the Android mobile phone market, launching classic models such as HTC Hero, HTC Legend, HTC Desire and HTC One in the early days. But in 2017, HTC gradually withdrew from the smartphone market and sold its mobile business to Google.

After withdrawing from the mobile phone business, HTC largely staked its future on VR Touxian and meta-universe. In January, HTC launched the Vive XR Elite Touch Show, a lightweight XR all-in-one focused on gaming, fitness and productivity, priced at $1099 (CTOnews.com Note: currently about 8012 yuan).

CCS Insight believes that HTC may eventually withdraw from VR due to declining revenue and increased competition from Meta, Sony and Apple.

Ben Wood, chief analyst at CCS Insight, said HTC was one of the pioneers in VR and the company had done a lot of work in related areas, but HTC still lacked the bargaining power of companies such as Meta, and Meta was now ready to adopt "very aggressive pricing" to sell Quest at only slightly above cost.

▲ source foreign media CNBCCTOnews.com found that Ben Wood also believes that as Apple enters the relevant market with the Vision Pro, people may reignite interest in the field of virtual reality, which in turn helps HTC sales increase slightly, but in the end, HTC may be "difficult to maintain."

CNBCBen Wood, a foreign media based on ▲ graphics, predicts that HTC will withdraw from the VR field by 2026 and "sell the results of previous exploration to other players in the field."

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