Shulou(Shulou.com)11/24 Report--

CTOnews.com, Oct. 11, according to IGN, Disney executives have asked the company to make a "bolder transformation from a game IP licensee to a game giant."

It is reported that company executives want Disney's CEO Bob Iger to make a decision to acquire a large game publisher "like EA" in order to be ready to become a "game giant".

Foreign media said that EA seems to be preparing for the acquisition by splitting its studio into EA Sports and EA Entertainment departments.

If Disney succeeds in acquiring part of EA, it could acquire games such as EA Sports FC,Madden NFL and generate billions from micro-transactions.

▲ Touyuan IGNCTOnews.com found that Disney CEO Bob Iger has not made a clear statement on the "acquisition of EA" requirement, but Bob Iger has previously overseen the acquisitions of Pixar, Marvel Entertainment, Lucasfilm and 21st Century Fox, so the CEO may eventually make a "acquisition of EA" decision in the future.

In addition, there has been a lot of cooperation between EA and Disney, not only various Star Wars games, but also several new agreements on Marvel Licensing. Last year, it was reported that in addition to the "merger of Microsoft and Activision Blizzard", Disney and EA may also "merge with each other."

In the previous earnings presentation, EA's CEO Andrew Wilson did not respond directly when asked about the matter, but he said that "the company is currently achieving cross-sectoral business growth, and games will be more important in the future entertainment field."

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