Shulou(Shulou.com)11/24 Report--

Recently, Alimama and Tencent Ads have further deepened their cooperation. Consumers can jump to the relevant pages of Tmall on Taobao on platforms such as Wechat moments and video accounts in Wechat ecology. with the in-depth cooperation between Wechat and Taobao, video number has increasingly become a must for enterprises.

The linkage between Wechat video account and Taobao Tmall marks a new stage in the interconnection between Ali and Tencent. For enterprises in various industries, the importance of video number is becoming more and more prominent: it can not only complete the private domain drainage and precipitate customer pool, but also link the e-commerce platform to complete the transformation. If the enterprise can operate the marketing content well, attract high-scale traffic by means of live broadcast, short video and other forms, and help the enterprise gain more business opportunities.

So, how should enterprises use Tencent Video to achieve drainage and get customers?

The advantage of video number is to connect with Wechat ecology. Potential consumers can quickly complete browsing and visiting actions through marketing messages shared or liked by their friends, while merchants can make full use of this habit of consumers through full and solid content preparation, and exquisite and convenient drainage design. Complete fission to get customers.

In order to better achieve the diversion of customers, first of all, enterprises need to prepare high-quality marketing content that matches the target consumers, and attract potential consumers through professional or interesting marketing content.

For example, automobile sales enterprises can focus on sharing practical information knowledge related to selection and evaluation, maintenance and driving, and entertainment jokes related to driving and transportation. Enterprises such as home furnishings can share information such as life aesthetics, decoration / inspection guides to attract potential consumers. Industries such as mother-to-child education can also attract the attention of consumers through educational experience sharing and live communication of specific cases, and obtain clues through quick drainage tools.

It is worth noting that when enterprises design video number content, the higher the degree of matching between the information displayed and the target consumers, the more accurate the clues they attract, and the easier it is for subsequent transformation.

Secondly, enterprise managers not only pay attention to the design of content, but also need to pay attention to how to make good use of users' habits to complete the diversion / conversion.

In addition to the aforementioned video number to Taobao Tmall platform drainage, through the e-commerce platform to complete the conversion. Some consumers of high-price business need to know more information, and then complete the order decision, this type of enterprises, need to complete the diversion to obtain customers, establish effective contact with customers, in order to achieve performance growth.

For example, business enterprises such as automobile sales, home decoration, education, and real estate can, through the video number-live investment retention service, guide consumers to directly complete the addition of WeChat friends through the retention component, or leave customer capital through the retention component form, and promote follow-up transformation and communication by enterprise sales.

It is understood that in order to meet the extensive marketing needs of enterprises, WeCom service provider and SCRM industry leader Dust Feng heavily updated Dust Feng SCRM and recently completed the docking of Dust Feng SCRM and video number live broadcast service.

Enterprises can collect the demand information of the audience through the video number live broadcast retention component, and at the same time, at Dust Feng SCRM, they can automatically complete the distribution of new clues, and automatically assign the clues and collected customer information to the enterprise sales at the first time of receiving customers, to ensure that sales can communicate with potential customers during the prime time of retention, and achieve effective and timely customer follow-up.

In addition, clues from different VJs and different video numbers can also mark the source channels of clues through Dust Front SCRM, so that enterprises can analyze the clue quality and transformation results later, and provide professional help for enterprises to build marketing matrix and improve customer acquisition efficiency through Dust Front SCRM.

As the chief customer operation and management expert, Dust Feng frequently updates its product capabilities to solve the problems of difficult customer acquisition, private domain construction and clue management, and introduces functions and capabilities such as Douyin AI robot power set, marketing material form customer acquisition, guest acquisition assistant, automatic allocation and reminder on the high seas, advertising docking, and so on. Through Dust Front SCRM, it helps enterprises to enhance customer acquisition scale, improve lead follow-up efficiency, and upgrade marketing tactics. Promote the growth of enterprise performance.

If you also need it, you are welcome to learn about Dust Feng and help you tap the potential traffic of the video number platform and improve the customer acquisition ability of your enterprise.

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