Shulou(Shulou.com)11/24 Report--

Since the official release of business analysis capability in version 2.5 of Shenze Analysis, many customers have been connected and used, and the visual analysis ability has been fully improved.

This article will share the real feedback of the two customers, hoping to help you further understand the ability of Shenze business analysis.

Case 1: Shenze data helps Meipian build a company-level "data visualization platform"

"We hope that after accessing the Shenze data, we will be able to view and analyze the key behavior indicators on the user side, such as content consumption, community activity, and tool use experience, in a more clear, convenient, complete and timely manner. as well as core business, income and other business indicators." At the beginning of the cooperation, Meiwen clearly put forward the core demands of this cooperation.

Based on this, Shenze data helps the United States to start from the following two aspects:

First, build business Kanban adapted to different roles to improve the efficiency of internal management.

Considering that different roles within the company pay different attention to different data indicators, Shenze data has built business Kanban adapted to different roles based on the capability of the customer's journey analysis engine, and created a company-level "data visualization platform". Comprehensively improve the efficiency and quality of the display, monitoring and early warning of core business indicators.

"Shenze data customer Journey Analysis engine supports access and visualization of multiple data sources. Data insight is not limited to behavioral data / analysis models. We only need to maintain a data Kanban for the same business topic. It greatly reduces the viewing cost of each role of the team."

"at the same time, business people can also choose to subscribe to the report content, and the system will automatically send the report to the work group, so it is more and more convenient for us to watch the report on the mobile side."

In other words, by building business Kanban, Shenze data can help enterprises improve their ability to process and display non-behavioral data in an all-round way, and fully display traffic indicators and business indicators. The business and scheduling ability and authority control ability of Shenze data have greatly improved the efficiency of report management and maintenance, easily realized the requirements of multi-person editing and authority management, and the operation efficiency has been greatly improved.

Second, further strengthen the ability and degree of data analysis.

In many cases, enterprises often have a headache in the monitoring and processing of long-period data, on the one hand, the large amount of data and a wide time range lead to slow data loading, on the other hand, the variety of data is rich and diverse, and the requirements of scenarios are complex. It leads to difficulties in data analysis and processing.

"through the operation and analysis of Shenze data, we further strengthen the ability of flexible data drilling and analysis, and maximize the value of data analysis. Business staff only need to click on the data Kanban, select data sources, and jump to the analysis model to easily complete data processing and analysis in different roles and different scenarios."

It is worth mentioning that Shenze data customer Journey Analysis engine recently completed a UI upgrade, adding visual graphics and speeding up the loading speed of offline computing, which can effectively enhance the reading experience of business students.

Case 2: from the 14-day operation practice of the first order of Xinfen, we can see how a mother and infant brand can comprehensively improve the closed-loop analysis ability of operational data.

Through in-depth cooperation with Shenze data, a mother and child brand hopes to create a user data center, achieve global user access and user data recovery, unify insight and decision-making, and create a global digital marketing closed loop.

"data fragmentation, incomplete data, difficult closed-loop data analysis / operation, and lack of business analysis capacity are the key pain points we are currently facing." The person in charge of the mother-and-child brand introduced in detail the current situation of the enterprise: "the public domain data and private domain data of CRM are not connected, and the operating students are unable to do global insight into the private domain members; in the early stage, they did not bury the private domain Mini Program and could not gain insight into the private domain user behavior data; BI analysts have limited resources and have no time to meet the needs of private domain business data analysis and operation. Plan / canvas push data, activity effect recovery data, user post-link behavior data, conversion data, and profit data cannot be analyzed in one table, and work efficiency needs to be improved. "

Based on the above pain points, Shenze data helps the mother and baby brand build around the four major goals of new powder first conversion promotion, ARPU promotion, GMV promotion, and private operation efficiency improvement. (space is limited, this article focuses on the practice sharing of the new fan's first 14-day operation strategy. If you want a more complete case, you can identify the customer service QR code at the end of the article.)

The first conversion of new powder is one of the core indicators of the mother and baby brand. Aiming at the 14-day operation strategy of the first order of new powder, in order to improve the conversion of the first order of new powder, enterprises not only need to compare the effectiveness of the strategy, but also need to track users who have not completed the first order for a long period of time. "therefore, in this cooperation process, we not only need to look at the target target, but also need to check the conversion process indicators, long-term conversion results and GMV and so on."

Specifically, the specific operation strategy for the first 14 days of the new powder is as follows: the second day of the first order of the new powder officially enters the plan, and it is reached according to the category branch on the 2nd, 4th and 7th day respectively, and then reached again in accordance with the branch of "zone + coupon" on the 14th day, and the above nodes are set aside for the control group not to do access, to verify the effectiveness of the strategy, in order to ensure the effective improvement of the conversion rate of the first order of new powder and the operation efficiency of private domain.

In the cooperation process of the above two projects, the capability of Shenze data customer journey analysis engine has been recognized by the customer's business, operation, management and other roles, and expressed higher expectations for the next cooperation. In the future, we will continue to upgrade our product capabilities, strive to bring value to our customers, and make continuous efforts for our customers' multi-scene and diversified needs.

Search the official account of Shenze data to learn more about digital solutions in the industry.

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