Shulou(Shulou.com)11/24 Report--

On October 9, Beijing Blue Valley extreme Fox Automotive Technology Co., Ltd. signed a cooperation agreement with Bin Omeir Holding Group holding Group Co., Ltd. from the United Arab Emirates (hereinafter referred to as "Ben Umir Group"). The two sides plan to jointly develop the two major Middle East markets in the United Arab Emirates and Saudi Arabia. Liu Yu, deputy general manager of BAIC and chairman of BAIC New Energy, Dai Kangwei, general manager of BAIC New Energy, Mr. Omer Ben Mohamed Ben Yusuf Muhali (Omeir Bin Mohamed Bin Omeir Bin Yousef Almheiri), vice chairman of Ben Oumir Automobile Group, and Karunesh Arya (English name: Karunesh Arya), general manager of Autostrad car rental company, jointly attended the signing ceremony. Zhang Guofu, executive deputy general manager, and Gabriel (English name: Gabriel Arzoumanian), director of Benomir Group, signed the contract on behalf of BAIC New Energy and Benomir Group respectively.

Polar Fox is a high-end intelligent electric vehicle brand created by BAIC Langu New Energy Technology Co., Ltd. (listed company referred to as "BAIC Langu"), which represents BAIC Langu's accumulated car-building experience and technical achievements for many years. According to the agreement signed this time, the Omeer Group will purchase polar fox models to complete the Gulf area certification, develop the Gulf emergency call system and verify the adaptability to the high temperature environment, so as to prepare for the formal introduction of polar fox products. At present, the Oumir Group has confirmed the purchase of 600 "Polar Fox" as the first order. In addition, the two sides will also explore other areas such as equity cooperation in the future.

Some analysts believe that the forward-looking electrification strategy of the oil-rich countries in the Middle East, strong purchasing power, and high recognition of Chinese brands are attracting some Chinese new energy car companies to set up the Middle East market. In the future, with the increasing attention and demand for new energy vehicles in the Middle East, Chinese electric car brands have great potential to enter the Middle East market, which also brings broad imagination space for the performance of the overseas market of Polar Fox Automobile.

Entering the United Arab Emirates, Saudi Arabia and the Middle East is a microcosm of BAIC's Blue Valley international business. In recent years, BAIC Langu has continued to strengthen the development of the global market, showing the rich intelligence and strong technical support of Chinese brands on the global stage through the export of complete vehicles and technology export.

Join hands with Ben Omeer, "unite with strong powers" to the future.

Choosing reliable partners and combining with international well-known brands is an effective way for Chinese automobile brands to "go global". This is also the root of the United Arab Emirates market that Jihu Motor Co., Ltd. has joined hands with Ben Aumir Holdings Group to explore the root causes of the UAE market.

Founded in 2001, Benomir Holdings Group covers banking, travel, insurance, real estate, industry, engineering, investment, education and other fields. it is a large commercial enterprise in the United Arab Emirates and the founder and major shareholder of listed companies Sallam Bank (AI Salam Bank) and Oman Insurance (Aman Insurance). It has 34 subsidiaries and more than 10000 employees.

In the automotive business sector, this Omeer Holdings Group owns Autostrad Car Rental, one of the largest car rental service companies in the United Arab Emirates and the entire Middle East, providing corporate car rental services to customers. Emirates Taxi and Emirates Cabs are the two largest taxi service companies in Abu Dhabi.

In addition, this Aumir holding Group has also represented automobile brands such as Peugeot of France and Kia of South Korea, and has rich experience in automobile agency and distribution. it provides favorable conditions for BAIC Blue Valley to better take root in the United Arab Emirates, Saudi Arabia and even the Middle East market.

Fill the gap in the Middle East market based on quality and technology

Since Chinese car brands pressed the acceleration button to go to sea in 2021, the Middle East has gradually become a new battlefield for Chinese new energy car companies. Whether it is the export of complete vehicles or the investment in the construction of factories, the major car companies have incorporated the Middle East into their strategic planning. This is due to the lack of competitive local brands in the Middle East market, which provides a blue ocean for Chinese brands, and the United Arab Emirates is a typical representative of the Middle East market.

The new energy vehicle market in the United Arab Emirates is still in its early stage, but driven by the government and local diversified automobile consumption culture, the new energy vehicle market in the United Arab Emirates is expanding rapidly. According to the data, the demand for new energy vehicles in the United Arab Emirates will grow by 30% a year between 2022 and 2028. By 2050, the proportion of new energy vehicles in the total number of vehicles on roads will increase to 50%. To encourage the public to switch to electric cars, the UAE government has even launched a special credit card, which can automatically charge users' accounts for charging cars.

With broad market prospects but lack of strong local brands, the United Arab Emirates has become a "hot land" for Chinese new energy car companies to go out to sea. Whether it is "whole vehicle export" or "going out to sea to build cars, they are expected to make more profits." BAIC Langu has a rich product matrix in the field of new energy, as well as core technologies such as three power, intelligent network connection and autopilot, coupled with years of overseas market experience, have laid a solid foundation for BAIC Langu's rapid growth in the United Arab Emirates and even the Middle East market, will well fill the gap in the UAE market, and its local competitiveness will continue to improve.

The high-quality car polar fox meets the diverse needs of users.

This signing marks the beginning of the joint development of the Middle East market between the two sides.

Wang Qifeng, director, president and CEO of Kidu Group, said on behalf of Ben Amir Holdings Group, "BAIC Blue Valley is the representative of China's new energy vehicles, and its manufacturing strength and intelligent technology are in the leading level in the world. Its products' extreme safety, quality standards and leading advantages in high-end smart driving will certainly be recognized and loved by users in the United Arab Emirates."

The person in charge of BAIC Langu said that as a pioneer of electric vehicles in China, BAIC Langu has been in the field of new energy vehicles for more than 14 years, and has accumulated profound experience in building cars and rich global resources. in vehicle safety, three electricity technology, chassis structure and other fields, achieved a number of independent innovation and technological breakthroughs. In particular, the high-end intelligent brand created by BAIC Blue Valley, which brings together high-end resources in the industrial chain, Jihu, has won high recognition from the majority of customers in terms of quality, space, battery life, safety and intelligence.

It is reported that this Ormy Group has a lot of business dealings with China and even participated in the Chengdu Auto Show in August this year. After contacting and discussing a number of whole vehicle enterprises, we finally chose the polar fox, which is another confirmation of BAIC's own technical strength and product competitiveness.

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