Shulou(Shulou.com)11/24 Report--

Lehua TV is a professional TV brand for 40 years. Lehua TV brand was founded in 1982, its predecessor is the state-owned Guangzhou Radio equipment Factory, is one of the first enterprises to produce televisions. Founded in 1982, Lehua TV brand is a color TV manufacturer with export qualification in Guangdong Province. In 2003, TCL Group (TCL Holdings) and Guangzhou State-owned assets Supervision and Administration Commission (Southern Science City Development Co., Ltd.) jointly funded the establishment of Guangzhou Digital Lehua Technology Co., Ltd., production and sales of Lehua TV sets.

Company name: Lehua TV

Founded: 1982

Type of company: Chinese capital

Company slogan: "focus on consumers and customers."

Brand positioning: an important part of TCL's multi-brand development strategy

The course of brand development

Guangzhou Broadcasting equipment Factory was founded in 1969, its predecessor is Guangdong Radio and Television Service Company, which is subordinate to Guangdong Broadcasting Bureau (Guangdong people's Broadcasting Station).

In 1971, Guangzhou Broadcasting equipment Factory (the predecessor of Lehua) used domestic single-gun tricolor picture tubes for the first time to produce 48CM color TV sets, which became the earliest complete color TV products in Guangdong.

The Lehua TV brand was officially founded in 1982.

Panasonic production line was introduced in 1984 to further improve the production capacity and quality level.

In 1997, Hong Kong Great Wall Holdings bought a stake in Lehua TV.

China's first 42-inch wall-mounted plasma TV and China's first pure plane color TV were successfully developed in 1998.

In 1999, it realized exports to more than 90 countries and regions, including Europe, the United States, South Africa and Australia, and ranked first in the country in terms of color TV exports.

In 2000, Lehua TV sales exceeded 3 billion yuan, with the fifth market share of color TV in the country, and was awarded as "Guangzhou famous Brand products" in the same year.

Lehua TV won the honor of "quality exemption from inspection" in 2001.

Guangzhou Digital Lehua Technology Co., Ltd. is controlled by TCL on May 28, 2003, since TCL realized the first dual-brand operation company in the industry, its Lehua TV related accessories materials are all designed and manufactured by TCL, product quality is guaranteed, coupled with TCL excellent logistics, after-sales team, marketing team, TCL- Lehua color TV business department is booming, and now it has become one of the top 10 famous brands in the industry and the most competitive products.

In 2004, Digital Lehua won the TCL Group Management Innovation Award, with sales exceeding 1 million units and sellers exceeding 2000. In the same year, Digital Lehua shared the research, production and acquisition platform resources and achievements of TTE, the largest color TV manufacturer in the world, organized production according to global home appliance industry standards, and entered the ranks of international quality.

In 2005, it established 24 branches with sales network throughout more than 30 provinces and regions, with annual sales of 1.5 million units.

In 2006, when the domestic CRT color TV market shrank extremely, Lehua TV realized the leader of CRT color TV sales industry.

At the same time, it began to involve the research, production, marketing and listing of LCD TVs.

In 2007, Lehua TV passed various tests of the State Administration of quality Supervision and Supervision, once again won the title of "national inspection-free products", and became the designated supplier of government procurement.

In 2009, Lehua TV became the only officially designated LCD TV sponsor of the 2009 WTA Guangzhou International Women's Tennis Open. In December of the same year, among the monthly domestic LCD TV sales statistics of relevant industry research institutions, Lehua TV won the first place in the month with sales of 150000 units.

In 2010, Lehua TV only named the "Lehua TV Green Angel Tourism Miss 2010 National selection Competition" organized by the Ministry of Agriculture and the National Tourism Administration, creating a new height of Lehua TV brand.

In 2011, Lehua successfully signed the "Lehua TV 2010 Green Angel Tourism Miss National selection Competition" champion Miss Wang Ying. In September of the same year, Lehua TV became the only official LCD TV sponsor of the 2011WTA Guangzhou International Women's Open.

In March 2012, Lehua TV launched the "Happy Product Strategy" in Guangzhou, and launched China's first Internet customized singing TV, the first generation of Lehua singing TV OKTV.

June 1, 2012 became the first batch of color TV brands selected as national energy-saving products to benefit the people.

In July 2012, Lehua TV took the lead in responding to the national energy-saving product project policy and launched the Happy 3D product camp, which exceeds the highest energy efficiency index of the National Energy Saving and benefiting people Project, including Happy Cloud 3D TVs, Happy Intelligent 3D TVs and Happy Blu-ray 3D TVs for the third or fourth tier market, as well as CCTV Testament Love Commemorative version of 3D TVs. On the basis of the successful launch of OKTV TV, we also launched the happy upgrade sales scheme of OKTV TV home MV DreamWorks, which realized the overall product upgrade under the "Happy Product Strategy".

In 2013, Lehua TV teamed up with The Voice of China to launch China's first side-type ultra-thin singing TV, the second generation of Lehua singing TV OKTV.

In 2014, Lehua TV won the "famous Brand of Guangzhou" and launched good Sound OKTV TV.

In 2015, Lehua TV won the title of "Consumer trusted flat Panel TV Brand of 2015-2016" by the China Institute of Electronics, and the title of "National quality Integrity benchmark Enterprise" of China quality Inspection Association.

In 2015, Lehua TV launched China's first 3D intelligent singing TV, the third generation of Lehua singing TV OKTV K300.

In 2020, Lehua TV launched its flagship QLED quantum dot product K8.

In 2021, Lehua TV launched a professional singing TV benchmarking product, the fourth generation Lehua singing TV U9.

In 2022, Lehua TV won the national product and service quality integrity demonstration enterprise, and launched the fifth generation Lehua singing TV series (K73\ K62\ K52\ K43 full series singing TV) to create the most complete singing TV product matrix in China.

In 2023, with the comprehensive and deep integration of Lehua TV and TCL, New Lehua embarked on a new journey and launched the sixth generation Lehua singing TV K73 Pro.

Supply chain advantage

1. R & D & production

As a brand under TCL, Lehua TV relies on TCL, has an integrated supply chain system that develops and sells itself, has an international R & D team in the field of color TV, and strong technical production support such as TCL Huaxing, TCL LCD Industrial Park, TCL overseas electronic Tonghu factory, and adopts the leading international SMT workshop with fine and standardized production.

Among them, TCL Huaxing Guangzhou T9 project is the first high-end IT product and professional display LCD panel high-generation production line in China. It adopts HFS and high mobility oxide technology independently developed by TCL Huaxing, which can achieve larger size, higher refresh rate and higher resolution display products.

two。 Screen body & content application

TCL Huaxing, a leading international LCD screen manufacturer, provides TV screens for Lehua TV and has an absolute advantage in the upstream supply chain of TV core hardware, creating 8K Mini LED, flexible LED and other display products. The world's leading scene Internet and AI × IoT platform Thunderbird provide multi-scene application content for Lehua TV.

3. Logistics & after-sale

Lehua TV also fully shares the after-sales service resources of TCL Group, as well as the exclusive B2B2C platform created by Speedar for Lehua TV, ensuring that Lehua TV can efficiently distribute to the mass market; relying on professional after-sales teams of home appliances all over the country, we can perfectly solve after-sales problems for customers.

Its products

1. High performance singing TV

Lehua K73 Pro series

Product positioning: high-performance singing TV

Screen size: 65 inches / 75 inches / 85 inches

Audio: 2.1 channel 120W independent sound

Microphone: two professional wireless voice microphones

System: dual system (standard system and Qiming system support fast switching), Lehua self-developed singing system

Color gamut: 130% (BT.709)

Screen: TCL Huaxing professional screen

Memory: 4+64GB

Launch date: September 16, 2023

Others: Bluetooth 5.2, quad array far-field voice, support for Dolby Vision, Rhine double certification, quadruple eye protection technology, integrated singing package

two。 High performance AI TV

Lehua K43 Pro series

Product positioning: high performance AI TV

Screen size: 55 inches / 65 inches / 75 inches

Screen resolution: 4K (3840 × 2160)

System: standard system + Lehua self-developed singing system

Color gamut: 100% (BT.709)

Screen: TCL Huaxing professional screen

Launch date: August 2023

Others: equipped with 2+32GB memory, WIFI 5 + Bluetooth 5.1, AI far-field voice, triple eye protection technology, software adaptation Lehua singing set

Lehua A3E series

Product positioning: high performance AI TV

Screen size: 32 inches / 43 inches

Screen resolution: 1080p / 720p (32 ")

Color gamut: 100% (BT.709)

Backlight mode: straight down (D-LED)

Launch date: 07 / 2020

Others: metal full screen, Dolby / DTS double decoding, anti-Blu-ray, AI audio and picture, 1GB+8GB memory.

Brand honor

In 2000, Lehua color TV was rated as "Guangzhou famous Brand products".

In 2004, Lehua TV sales exceeded 1 million, sellers exceeded 2000, and won the TCL Group Management Innovation Award. It was rated as "the most growing Brand in China Color TV Market in 2004" by China Yikang, a domestic authoritative market research institution.

In 2005, Lehua TV was awarded the title of "Top Ten satisfied Brands of Chinese consumers" by the Society's Market Information Center.

In 2006, Lehua TV was awarded the title of "preferred Brand for customer satisfaction in China CRT Color TV Market" by the Society's Market Information Center.

In 2007, Lehua TV passed various tests of the State Administration of quality Supervision and Supervision, and once again won the title of "national inspection-free products" and became a designated supplier for government procurement.

In January 2010, Lehua TV won the "Best Sound effect Award for LCD TV in China" issued by the Chinese Academy of Management Sciences and the National High-tech Industry Brand Promotion Committee.

In October 2011, Lehua TV series won the honors such as "after-sales service user satisfaction award", "best-selling product award", "consumers trust TV brand" and so on.

In 2012, Lehua TV became the first color TV brand to be selected as a national energy-saving product for the benefit of the people.

In 2012, Lehua series of TVs won the awards of "China flat Panel TV Energy Saving Star TOP5" issued by the Ministry of Industry and Information Technology, and a number of products won "Top Ten Fine works of Chinese flat Panel TV" and other awards.

In 2012, Lehua TV reached a strategic cooperation with CCTV and became the sole sponsor of the TV product of CCTV's CCTV7 "Rural engagement" program. Lehua TV brand awareness was once again raised in an all-round way.

In 2012, Lehua OKTV TV won the China Electronic Chamber of Commerce "2012 Best Innovation function Award" and "2012 Consumer favorite TV Award". In July, Lehua LED55C910DJ TV products won honors such as "Energy Saving Star TOP5".

In December 2012, he won the Chinese TV Brand success Award of the year.

In 2013, Lehua TV Enterprise was awarded the title of "2012 Guangdong Integrity demonstration Enterprise".

In 2014, Lehua TV won the "famous Brand of Guangzhou".

In 2015, Lehua TV was awarded the title of "National quality Integrity benchmark Enterprise" by China quality Inspection Association.

In 2016, Lehua TV was rated as "Consumer trusted flat Panel TV Brand 2016-2017" by China Electronics Chamber of Commerce, and "Lehua 55XU1600" won the 2016-2017 4K curved Surface TV Outstanding performance Award of the 12th China flat Panel TV Industry Conference.

In 2022, Lehua TV won the national product and service quality integrity demonstration enterprise.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.