Shulou(Shulou.com)11/24 Report--

On October 8, as the main torch of the Hangzhou Olympic Sports Center was slowly extinguished, the Asian Games, which was the largest ever for athletes to participate, ended perfectly in the eyes of the public. On the 9th, Senge & customized kitchen electricity for athletes of the training Bureau of the State Administration of Sports was officially delivered. Zhou Qiurui, deputy director of the training Bureau of the State Administration of Sports, Lu Yu, director of the career Development Department of the training Bureau of the State Administration of Sports, Fan Jiachen, director of Zhejiang Senge Intelligent Kitchen and electricity Co., Ltd., and Lin Danxia, brand director, attended the delivery ceremony and welcomed the champion home at the training Bureau of the General Administration of Sports. As the first integrated cooker brand selected by the training Bureau of the General Administration of Sports in the industry, Senge takes practical actions to provide care for athletes.

Carry the strength of the champion and welcome the champion home

Senge has always practiced the road of becoming a strong country in quality, leading by intelligent manufacturing, lean production and scientific and technological innovation, holding high the banner of "China's quality champion strength" to inject champion energy into Chinese athletes.

Champion quality, strength escort. The training Bureau of the State General Administration of Sports, as the stronghold of the Chinese champion Tiantuan, provides important guarantees for athletes in training, food, accommodation, and other aspects, and has strict screening criteria. Behind Senge's selection, it not only represents its "ceiling quality" in the industry, but also highlights the high coincidence of Senge brand and sports spirit. Put the sports spirit of "faster, higher and stronger" into the vein of the development of Senge enterprises, let the "Chinese quality champion strength" show incisively and vividly, and let the champion products achieve a better kitchen life for the Chinese people.

For the nearly 1,000 national team athletes who are stationed in the training Bureau, the training Bureau of the State General Administration of Sports is a "home", a place that allows them to rest and adjust and prepare for the game again at the first time after the game. It is also a place to take care of their health and full of fireworks. Senge custom kitchen electricity delivery, for athletes to bring a more comfortable kitchen life, so that the "champion quality" really into thousands of families.

The end of competition marketing Senge brand multi-dimensional broken circle

Sports as the common language of mankind, every international sports event, not only gather the attention of hundreds of millions of spectators, but also become a necessary choice for many brand marketing. 2023 is not only a turning point for the overall upgrading of Senge brand, but also a new cycle for reshaping the core competitiveness of the brand. As a brand designated by the training Bureau of the State General Administration of Sports, Senge provides preparation protection products for athletes from 13 national teams. at the same time, the official announcement of the Olympic champion Tiantuan: table tennis Olympic champion Xu Xin, swimming Olympic champion / Asian Games publicity ambassador Luo Xuejuan, fencing Olympic champion Sun Yiwen as the brand image spokesmen.

In September, Senge launched a major aid campaign of "China wins a gold medal, Senge is exempt from one order, and Senge sings the song of victory for China together," and finally ends with the hot event of "Welcome the champion home." it can be said that there have been many high tides throughout the process, and the hot spots, hot spots and watching points have long become the focus of discussions between peers and users. In the 2023 marketing map, Senge takes "quality" as the starting point, the "champion" keyword throughout the year, the competition IP pre-emptive, taking advantage of the event IP to play a beautiful set of marketing "combination punches". From online to offline, from the field to the market, from domestic to foreign, Senge detonates the brand volume in all directions, completes the market occupation, and makes the "champion quality" deeply rooted in the hearts of the people.

Based on the promotion of a series of favorable policies and the recovery of consumer confidence, consumer demand has been further released in the kitchen electricity market in 2023, and enterprises began to increase the market volume. As a leading brand in the industry, Senge, which focuses on creating champion quality life for users, has the same strong spiritual core as the athletes who pursue "higher, faster and higher", and coincides with the sportsmanship of striving for perfection and striving for progress.

Under the guidance of the national strategic policy of a strong country in quality and sports, Senge devotes its efforts to scientific and technological empowerment and technical precipitation, and the high-quality products cast with ingenuity provide athletes with guarantee for the whole process of the event. This not only means the harvest of Senge's brand concept, technical strength and product quality, but also indicates that Senge will focus on integrating the kitchen and electricity industry in the future, build a "China Smart" benchmark brand, and rush out of Asia with strong brand strength. to the world stage.

Create the quality of industry champion, empower science and technology to live a healthy life

It is precisely based on the "champion" gene in the Senge brand DNA, the linkage between Senge and the training Bureau of the State Administration of Sports not only stays in the "gimmick", but also makes the champion quality of Senge really come into consumers' lives, and let the brand concept that is highly consistent with the sports spirit be integrated inside and outside the competition field: from the international stage into the people's homes, from the hot venue of the Hangzhou Asian Games to the lights of thousands of cities and towns. Senge has always maintained its corporate mission of "making kitchen life more quality". Whether it is champion athletes or ordinary people's home, Senge, as a first-class kitchen and electricity brand, has won wide praise from Asian Games athletes and public users, and links the quality of life scene between champions and ordinary consumers. It is worth mentioning that the Z60 intelligent water washing integrated cooker, the new all-around champion launched by Senge recently, is equipped with an important invention patent "intelligent clean steaming oven tank and integrated cooker", and Senge has officially become the inventor of the intelligent clean integrated cooker. As soon as the new product came out, it set off a new trend of kitchen electricity. Senge takes practical actions to do a good job in the quality benchmark of the champion and achieve a better kitchen life for Chinese people!

Senge closely follows the national strategy, constantly promotes the upgrading of kitchen and electrical products, leads by intelligent manufacturing, lean production and scientific and technological innovation, and sets a benchmark for the industry. As a Zhejiang manufacturing "product" label certification enterprise, Senge is supported by innovative technology, always adhere to professional and technological innovation and research and development, and by virtue of original superb science and technology has obtained more than 300 patents, strongly occupying a leading position in the industry. At the same time, Senge takes user demand as the driving force, creates high-quality products around user demand, and brings users a more comfortable and healthy kitchen cooking experience.

Conclusion: the layout of Senge in the sports field is not only a precise hit on the brand exposure and topic brought by sports marketing, but also an insight into the needs of consumers in the general environment in a deep sense, in the name of sports. Transfer high-quality, healthy lifestyle. It can be predicted that Senge focuses on technological innovation and high-end quality ploughing, while achieving a sustained high level of development, it will also continue to promote the upgrading and innovation of the industry, show the strength of domestic products, and carry the strength of Chinese brands.

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